{"id":1568908,"date":"2010-05-30T19:15:57","date_gmt":"2010-05-30T16:15:57","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1568908"},"modified":"2010-05-30T19:15:57","modified_gmt":"2010-05-30T16:15:57","slug":"catalog-online-sau-magazin-virtual","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1568908","title":{"rendered":"Catalog online sau magazin virtual?"},"content":{"rendered":"<article id=\"post-3477\" class=\"post-3477 post type-post status-publish format-standard hentry category-pressit tag-magazin tag-online tag-site tag-virtual\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Timp liber\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\"><span>Timp liber<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een PressIT\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\"><span>PressIT<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">Catalog online sau magazin virtual?<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\">Timp liber<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\">PressIT<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">Catalog online sau magazin virtual?<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2010-05-30T19:15:57+00:00\">mai 30, 2010<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/catalog-online-sau-magazin-virtual\/#comments\">1<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fcatalog-online-sau-magazin-virtual%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Catalog+online+sau+magazin+virtual%3F&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fcatalog-online-sau-magazin-virtual%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Acum c\u00e2teva s\u0103pt\u0103m\u00e2ni vorbeam despre site-urile de prezentare \u015fi cerin\u0163ele minime ca s\u0103-\u0163i repezinte online interesele \u015fi imaginea <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3478\" title=\"plati online\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/plati-online-199x300-2.jpg\" alt=\"plati online\" width=\"199\" height=\"300\">firmei. Ast\u0103zi\u00a0am ajuns\u00a0la site-urile de v\u00e2nz\u0103ri online, magazinele de comer\u0163 electronic.\u00a0 \u015etiu c\u0103 plec de la o idee preconceput\u0103, dar atunci c\u00e2nd un client vine \u015fi imi cere sfatul\u00a0pentru un\u00a0magazin de comer\u0163 electronic, \u00eentotdeauna am c\u00e2teva \u00eentreb\u0103ri \u00een func\u0163ie de care s\u0103 \u00eemi dau seama dac\u0103 are nevoie de un catalog online sau de un magazin de comer\u0163 electronic. Cea mai mare parte a pie\u0163ei online rom\u00e2ne\u015fti nu are nevoie ast\u0103zi de magazine de comer\u0163 electronic. De ce? Simplu.\u00a0\u00a0Pentru c\u0103 \u00een Rom\u00e2nia comer\u0163ul este bazat, \u00een\u00a0cea mai mare parte, \u00a0pe schimbul de bani cash sau plata colet\u0103riei. Din datele pe care le am, din 100 de clienti din magazinele generaliste doar un procent de\u00a04-6% pl\u0103tesc produsele cump\u0103rate online cu cartea de credit, restul prefer\u00e2nd servicii diverse de coletarie sau ridicarea produselor comandate de la centrele regionale. Sunt\u00a0 de acord c\u0103 este util \u015fi bine pentru dezvoltarea online-ului rom\u00e2nesc \u015fi a comer\u0163ului online \u00een general s\u0103 existe c\u00e2t mai multe astfel de magazine, dar \u00een cazul \u00een care din\u00a0o sut\u0103\u00a0de comenzi online, doar\u00a0patru sunt pl\u0103tite prin carte de credit nu ar fi mai eficient s\u0103 direc\u0163ionezi banii investi\u0163i \u00een men\u0163inerea \u015fi promovarea pl\u0103\u0163ii prin\u00a0c\u0103r\u0163i de credit\u00a0c\u0103tre promovarea site-ului, c\u00e2\u015ftig\u00e2nd astfel poate 10-20% clien\u0163i noi dec\u00e2t s\u0103 men\u0163ii o divizie de carduri \u015fi pl\u0103ti online ? \u015etiu c\u0103 sunt \u00eempotriva curentului, dar cred c\u0103 m\u0103 pot pune \u00een pielea clientului destul de u\u015for. \u015ei, eventual, dac\u0103 pia\u0163a \u0163i-o va cere, s\u0103 introduci ulterior \u2013 s\u0103 spunem peste 8-12 luni \u2013 posibilitatea achizi\u0163ion\u0103rii produselor prin plata online cu cartea de credit.<\/p>\n<p><strong>De ce \u015fi c\u00e2nd ai nevoie de un magazin online ? <\/strong>P\u0103rerea mea este c\u0103 ai nevoie de un magazin online atunci c\u00e2nd ai ajuns la un nivel mediu (o cifra de afaceri de minim 400.000-600.000 euro \u00een comertul cu produse ) sau c\u00e2nd te adresezi exclusiv unui segment de ni\u015fa \u015fi prin magazinul online \u00ee\u0163i dublezi cel pu\u0163in cifra de afaceri.C\u00e2nd ai o afacere de retail, cu produse valorice \u00eentre 10-400 euro \u015fi produsul t\u0103u nu poate fi g\u0103sit \u00een m\u0103car un magazin dintr-un ora\u015f mare rom\u00e2nesc sau cerin\u0163a de produse (telefonic, prin email, po\u015ft\u0103 sau fax) din afara localit\u0103\u0163ii dep\u0103\u015fe\u015fte cel pu\u0163in 40-60% din totalul v\u00e2nz\u0103rilor tale se impune existen\u0163a online printr-un magazin de comer\u0163 electronic.<\/p>\n<p>Fie c\u0103 alegi s\u0103 \u00ee\u0163i creezi magazinul pe un soft deja existent \u2013 ZenCart, osCommerce, Magento, Joomla sau WordPress cu plugins de EC (eCommerce), fie c\u0103 mergi pe un software personalizat, trebuie s\u0103 \u0163ii cont de urm\u0103toarele lucruri: \u2013 u\u015furin\u0163a port\u0103rii de pe server ; fii sigur c\u0103 softul magazinului online este creat \u00eentr-un limbaj accesibil (preferabil PHP, ASP), folose\u0163te o baza de date care s\u0103 ofere rapiditate(MySQL, MS SQL), criptarea informa\u0163iei \u015fi o structura compact\u0103 \u015fi u\u015for de \u00een\u0163eles \u015fi modificat.\u00a0\u00a0Nu salvezi pe serverul de date informa\u0163ii personale (\u00een cazul Romaniei e vorba de CNP) sau cele de pe cartea de credit introdus\u0103 de client.\u00a0\u00cen cazul \u00een care stochezi aceste\u00a0date informezi \u00een prealabil clientul de acest fapt \u015fi criptezi informatiile.\u00a0 Este recomandat ca pentru tranzac\u0163iile online prin carte de credit s\u0103 fie folosit\u0103 o conexiune securizat\u0103 (https), dar \u015fi un procesator de carduri c\u00e2t mai sigur \u015fi vizibil (recomandarea mea este verisign \u2013 SUA, sau epayment\/dotcommerce in RO).<\/p>\n<p> Pentru siguran\u0163a codului sursa acesta trebuie s\u0103 existe \u00een cat mai pu\u0163ine copii, preferabil doar la dezvoltatorul web \u015fi salvat pe un DVD la tine in birou. Asigur\u0103-te, prin contract, c\u0103 magazinul virtual a fost testat \u015fi nu exist\u0103 g\u0103uri \u00een securitate. De obicei testul de securiate\u00a0este f\u0103cut de o firm\u0103\/persoan\u0103 diferit\u0103 de cea care a dezvoltat softul, pre\u0163ul put\u00e2nd ajunge p\u00e2n\u0103 la 20% din pre\u0163ul dezvolt\u0103rii magazinului online. \u015ei pentru c\u0103 tot vorbeam de bani, pre\u0163ul unui magazin virtual personalizat (\u00eenteleg prin personalizare crearea de la\u00a0zero a codului sursa) \u00eencepe de la 750 euro \u015fi poate ajunge la c\u00e2teva zeci de mii, \u00een func\u0163ie de complexitate. Pre\u0163ul mediu al unui magazin online este \u00eentre 1.500 \u2013 2.000 euro. Pre\u0163ul procesatorului de card este de 50-200 euro pe an, la care se adaug\u0103 o valoare\u00a0 din fiecare tranzac\u0163ie (procent + sum\u0103 fix\u0103).<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags td-pb-padding-side\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/magazin\/\">magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/online\/\">online<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/site\/\">site<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/virtual\/\">virtual<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fcatalog-online-sau-magazin-virtual%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Catalog+online+sau+magazin+virtual%3F&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fcatalog-online-sau-magazin-virtual%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/timisoara-ar-putea-ramane-fara-unul-din-obiectivele-strategice\/\">Timi\u015foara ar putea r\u0103m\u00e2ne f\u0103r\u0103 unul din obiectivele strategice<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/ce-datorii-au-romanii-la-banci-de-ce-se-demisioneaza-la-al-jazira-unde-socializeaza-nudistii\/\">Ce datorii au rom\u00e2nii la b\u0103nci?; de ce se demisioneaz\u0103 la Al-Jazeera?; unde socializeaz\u0103 nudi\u015ftii?<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/a791192f01bc4a920be1f14cf75cb85e-17.jpg\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"a791192f01bc4a920be1f14cf75cb85e-17\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Acum c\u00e2teva s\u0103pt\u0103m\u00e2ni vorbeam despre site-urile de prezentare \u015fi cerin\u0163ele minime ca s\u0103-\u0163i repezinte online interesele \u015fi imaginea <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3478\" title=\"plati online\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/plati-online-199x300-2.jpg\" alt=\"plati online\" width=\"199\" height=\"300\">firmei. Ast\u0103zi\u00a0am ajuns\u00a0la site-urile de v\u00e2nz\u0103ri online, magazinele de comer\u0163 electronic.\u00a0 \u015etiu c\u0103 plec de la o idee preconceput\u0103, dar atunci c\u00e2nd un client vine \u015fi imi cere sfatul\u00a0pentru un\u00a0magazin de comer\u0163 electronic, \u00eentotdeauna am c\u00e2teva \u00eentreb\u0103ri \u00een func\u0163ie de care s\u0103 \u00eemi dau seama dac\u0103 are nevoie de un catalog online sau de un magazin de comer\u0163 electronic. Cea mai mare parte a pie\u0163ei online rom\u00e2ne\u015fti nu are nevoie ast\u0103zi de magazine de comer\u0163 electronic. De ce? Simplu.\u00a0\u00a0Pentru c\u0103 \u00een Rom\u00e2nia comer\u0163ul este bazat, \u00een\u00a0cea mai mare parte, \u00a0pe schimbul de bani cash sau plata colet\u0103riei. Din datele pe care le am, din 100 de clienti din magazinele generaliste doar un procent de\u00a04-6% pl\u0103tesc produsele cump\u0103rate online cu cartea de credit, restul prefer\u00e2nd servicii diverse de coletarie sau ridicarea produselor comandate de la centrele regionale. Sunt\u00a0 de acord c\u0103 este util \u015fi bine pentru dezvoltarea online-ului rom\u00e2nesc \u015fi a comer\u0163ului online \u00een general s\u0103 existe c\u00e2t mai multe astfel de magazine, dar \u00een cazul \u00een care din\u00a0o sut\u0103\u00a0de comenzi online, doar\u00a0patru sunt pl\u0103tite prin carte de credit nu ar fi mai eficient s\u0103 direc\u0163ionezi banii investi\u0163i \u00een men\u0163inerea \u015fi promovarea pl\u0103\u0163ii prin\u00a0c\u0103r\u0163i de credit\u00a0c\u0103tre promovarea site-ului, c\u00e2\u015ftig\u00e2nd astfel poate 10-20% clien\u0163i noi dec\u00e2t s\u0103 men\u0163ii o divizie de carduri \u015fi pl\u0103ti online ? \u015etiu c\u0103 sunt \u00eempotriva curentului, dar cred c\u0103 m\u0103 pot pune \u00een pielea clientului destul de u\u015for. \u015ei, eventual, dac\u0103 pia\u0163a \u0163i-o va cere, s\u0103 introduci ulterior \u2013 s\u0103 spunem peste 8-12 luni \u2013 posibilitatea achizi\u0163ion\u0103rii produselor prin plata online cu cartea de credit.<\/p>\n<p><strong>De ce \u015fi c\u00e2nd ai nevoie de un magazin online ? <\/strong>P\u0103rerea mea este c\u0103 ai nevoie de un magazin online atunci c\u00e2nd ai ajuns la un nivel mediu (o cifra de afaceri de minim 400.000-600.000 euro \u00een comertul cu produse ) sau c\u00e2nd te adresezi exclusiv unui segment de ni\u015fa \u015fi prin magazinul online \u00ee\u0163i dublezi cel pu\u0163in cifra de afaceri.C\u00e2nd ai o afacere de retail, cu produse valorice \u00eentre 10-400 euro \u015fi produsul t\u0103u nu poate fi g\u0103sit \u00een m\u0103car un magazin dintr-un ora\u015f mare rom\u00e2nesc sau cerin\u0163a de produse (telefonic, prin email, po\u015ft\u0103 sau fax) din afara localit\u0103\u0163ii dep\u0103\u015fe\u015fte cel pu\u0163in 40-60% din totalul v\u00e2nz\u0103rilor tale se impune existen\u0163a online printr-un magazin de comer\u0163 electronic.<\/p>\n<p>Fie c\u0103 alegi s\u0103 \u00ee\u0163i creezi magazinul pe un soft deja existent \u2013 ZenCart, osCommerce, Magento, Joomla sau WordPress cu plugins de EC (eCommerce), fie c\u0103 mergi pe un software personalizat, trebuie s\u0103 \u0163ii cont de urm\u0103toarele lucruri: \u2013 u\u015furin\u0163a port\u0103rii de pe server ; fii sigur c\u0103 softul magazinului online este creat \u00eentr-un limbaj accesibil (preferabil PHP, ASP), folose\u0163te o baza de date care s\u0103 ofere rapiditate(MySQL, MS SQL), criptarea informa\u0163iei \u015fi o structura compact\u0103 \u015fi u\u015for de \u00een\u0163eles \u015fi modificat.\u00a0\u00a0Nu salvezi pe serverul de date informa\u0163ii personale (\u00een cazul Romaniei e vorba de CNP) sau cele de pe cartea de credit introdus\u0103 de client.\u00a0\u00cen cazul \u00een care stochezi aceste\u00a0date informezi \u00een prealabil clientul de acest fapt \u015fi criptezi informatiile.\u00a0 Este recomandat ca pentru tranzac\u0163iile online prin carte de credit s\u0103 fie folosit\u0103 o conexiune securizat\u0103 (https), dar \u015fi un procesator de carduri c\u00e2t mai sigur \u015fi vizibil (recomandarea mea este verisign \u2013 SUA, sau epayment\/dotcommerce in RO).<\/p>\n<p> Pentru siguran\u0163a codului sursa acesta trebuie s\u0103 existe \u00een cat mai pu\u0163ine copii, preferabil doar la dezvoltatorul web \u015fi salvat pe un DVD la tine in birou. Asigur\u0103-te, prin contract, c\u0103 magazinul virtual a fost testat \u015fi nu exist\u0103 g\u0103uri \u00een securitate. De obicei testul de securiate\u00a0este f\u0103cut de o firm\u0103\/persoan\u0103 diferit\u0103 de cea care a dezvoltat softul, pre\u0163ul put\u00e2nd ajunge p\u00e2n\u0103 la 20% din pre\u0163ul dezvolt\u0103rii magazinului online. \u015ei pentru c\u0103 tot vorbeam de bani, pre\u0163ul unui magazin virtual personalizat (\u00eenteleg prin personalizare crearea de la\u00a0zero a codului sursa) \u00eencepe de la 750 euro \u015fi poate ajunge la c\u00e2teva zeci de mii, \u00een func\u0163ie de complexitate. Pre\u0163ul mediu al unui magazin online este \u00eentre 1.500 \u2013 2.000 euro. Pre\u0163ul procesatorului de card este de 50-200 euro pe an, la care se adaug\u0103 o valoare\u00a0 din fiecare tranzac\u0163ie (procent + sum\u0103 fix\u0103).<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.pressalert.ro\/2010\/05\/catalog-online-sau-magazin-virtual\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acas\u0103Timp liberPressITCatalog online sau magazin virtual? Timp liber PressIT Catalog online sau magazin virtual? De admin &#8211; mai 30, 2010 1 DISTRIBUI\u021aI Facebook Twitter Acum c\u00e2teva s\u0103pt\u0103m\u00e2ni vorbeam despre site-urile de prezentare \u015fi cerin\u0163ele minime ca s\u0103-\u0163i repezinte online interesele \u015fi imaginea firmei. Ast\u0103zi\u00a0am ajuns\u00a0la site-urile de v\u00e2nz\u0103ri online, magazinele de comer\u0163 electronic.\u00a0 \u015etiu c\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568919,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[176],"class_list":["post-1568908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1568908"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1568919"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1568908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1568908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1568908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}