{"id":1568885,"date":"2010-06-06T12:45:21","date_gmt":"2010-06-06T09:45:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1568885"},"modified":"2010-06-06T12:45:21","modified_gmt":"2010-06-06T09:45:21","slug":"secretele-promovarii-unui-magazin-online","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1568885","title":{"rendered":"Secretele promov\u0103rii unui magazin online"},"content":{"rendered":"<article id=\"post-3744\" class=\"post-3744 post type-post status-publish format-standard hentry category-pressit\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Timp liber\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\"><span>Timp liber<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een PressIT\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\"><span>PressIT<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">Secretele promov\u0103rii unui magazin online<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\">Timp liber<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\">PressIT<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">Secretele promov\u0103rii unui magazin online<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2010-06-06T12:45:21+00:00\">iun. 6, 2010<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2010\/06\/secretele-promovarii-unui-magazin-online\/#comments\">2<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F06%2Fsecretele-promovarii-unui-magazin-online%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Secretele+promov%C4%83rii+unui+magazin+online&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F06%2Fsecretele-promovarii-unui-magazin-online%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Primul pas, dup\u0103 ce ai magazinul t\u0103u de comer\u0163 electronic online este stabilirea strategiei pentru promovarea produselor \u015fi a <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3745\" title=\"shopping\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/shopping-300x192-2.jpg\" alt=\"shopping\" width=\"300\" height=\"192\">magazinului, \u00een func\u0163ie de specific \u015fi de segmentul de ni\u015f\u0103 ales. Diferen\u0163a major\u0103 atunci c\u00e2nd facem compara\u0163ie \u00eentre tipurile de site-uri existente \u015fi magazinele online este traficul sau nevoia de trafic pe site. Dac\u0103 \u00een cazul site-urilor de prezentare, a revistelor online sau ziarelor, principalul target este aducerea c\u00e2t mai multor vizitatori pe site,\u00a0\u00een cazul magazinelor virtuale \u0163inta de trafic mare face un mic derapaj, num\u0103rul de vizitatori ai\u00a0 magazinului devenind doar al treilea punct de bifat pe list\u0103,\u00a0dup\u0103 conversie \u015fi segmentul de ni\u015f\u0103 (tipul de vizitatori). Conversia este de obicei raportat\u0103 la 100 de vizitatori, iar pentru un magazin virtual general aceasta se situeaz\u0103 \u00eentre 1.5-4%,\u00a0 segmentul acestora fiind cei care\u00a0\u00a0devin cump\u0103r\u0103tori ai produselor \u015fi generatori de venituri pentru magazin. Cel\u0103lalt indicator important este tipul de vizitator\/cump\u0103rator adus pe site, vizitator care de obicei apar\u0163ine unui segment de ni\u015f\u0103. D\u0103-mi voie s\u0103-ti dau \u015fi un exemplu \u2013 avem un magazin online \u00een care vindem undi\u0163e \u015fi accesorii pentru pescuit.<\/p>\n<p> Pentru promovarea\u00a0acestuia ne intereseaz\u0103 s\u0103 ajungem pe monitoarele c\u00e2t mai multor pescari, amatori sau profesioni\u015fti. Pentru acest lucru putem apela la una din urm\u0103toarele modalit\u0103\u0163i de promovare:\u00a0 forumuri specializate \u00een discu\u0163ii din domeniul ni\u015f\u0103 pe care activ\u0103m; alte site-uri similare sau din acela\u015fi domeniu pe care sa afi\u015f\u0103m publicitate printr-o metod\u0103 conven\u0163ional\u0103 : banner, pop-under, pop-up, contextual ads; grupuri de discu\u0163ii (Yahoo sau Google sunt cele mai importante);\u00a0\u00a0liste de newslettere;\u00a0\u00a0targetare adwords prin cump\u0103rarea de anun\u0163uri \u00een care filtrele pentru afi\u015farea sunt alese \u201cla s\u00e2nge\u201d; sisteme de afiliere (2parale \u00een Romania, sau clickbank \u00een SUA sunt doar un exemplu) sau de ce nu, crearea \u015fi promovarea unui sistem de afiliere.<\/p>\n<p>Singura sursa de venit a site-urilor de tipul magazinelor online ar trebui s\u0103 fie procentul ob\u0163inut din v\u00e2nz\u0103rile de produse. \u00cen nici un caz pe aceste site-uri nu ar trebui s\u0103 existe bannere sau alte materiale publicitare apar\u0163in\u00e2nd unui alt site. \u00a0De ce? Foarte simplu.\u00a0\u00a0Cu un click po\u0163i s\u0103 pierzi un posibil cump\u0103r\u0103tor.\u00a0\u00a0\u00cen cazul Google adsense te po\u0163i alege cu c\u00e2\u0163iva cen\u0163i \u00een locul celor c\u00e2\u0163iva dolari sau zeci de dolari pe care i-ai c\u00e2\u015ftiga prin v\u00e2nzarea unui produs.<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F06%2Fsecretele-promovarii-unui-magazin-online%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Secretele+promov%C4%83rii+unui+magazin+online&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F06%2Fsecretele-promovarii-unui-magazin-online%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/06\/ce-hartii-mai-produce-gruparea-mann\/\">Ce h\u00e2rtii mai produce gruparea Mann?<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/06\/rezistenta-pe-internet-guvernul-boc-pregateste-declaratii-de-avere-pentru-pensionari\/\">Rezisten\u0163a pe internet: Guvernul Boc preg\u0103te\u015fte declara\u0163ii de avere pentru pensionari<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/a791192f01bc4a920be1f14cf75cb85e-16.jpg\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"a791192f01bc4a920be1f14cf75cb85e-16\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Primul pas, dup\u0103 ce ai magazinul t\u0103u de comer\u0163 electronic online este stabilirea strategiei pentru promovarea produselor \u015fi a <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3745\" title=\"shopping\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/shopping-300x192-2.jpg\" alt=\"shopping\" width=\"300\" height=\"192\">magazinului, \u00een func\u0163ie de specific \u015fi de segmentul de ni\u015f\u0103 ales. Diferen\u0163a major\u0103 atunci c\u00e2nd facem compara\u0163ie \u00eentre tipurile de site-uri existente \u015fi magazinele online este traficul sau nevoia de trafic pe site. Dac\u0103 \u00een cazul site-urilor de prezentare, a revistelor online sau ziarelor, principalul target este aducerea c\u00e2t mai multor vizitatori pe site,\u00a0\u00een cazul magazinelor virtuale \u0163inta de trafic mare face un mic derapaj, num\u0103rul de vizitatori ai\u00a0 magazinului devenind doar al treilea punct de bifat pe list\u0103,\u00a0dup\u0103 conversie \u015fi segmentul de ni\u015f\u0103 (tipul de vizitatori). Conversia este de obicei raportat\u0103 la 100 de vizitatori, iar pentru un magazin virtual general aceasta se situeaz\u0103 \u00eentre 1.5-4%,\u00a0 segmentul acestora fiind cei care\u00a0\u00a0devin cump\u0103r\u0103tori ai produselor \u015fi generatori de venituri pentru magazin. Cel\u0103lalt indicator important este tipul de vizitator\/cump\u0103rator adus pe site, vizitator care de obicei apar\u0163ine unui segment de ni\u015f\u0103. D\u0103-mi voie s\u0103-ti dau \u015fi un exemplu \u2013 avem un magazin online \u00een care vindem undi\u0163e \u015fi accesorii pentru pescuit.<\/p>\n<p> Pentru promovarea\u00a0acestuia ne intereseaz\u0103 s\u0103 ajungem pe monitoarele c\u00e2t mai multor pescari, amatori sau profesioni\u015fti. Pentru acest lucru putem apela la una din urm\u0103toarele modalit\u0103\u0163i de promovare:\u00a0 forumuri specializate \u00een discu\u0163ii din domeniul ni\u015f\u0103 pe care activ\u0103m; alte site-uri similare sau din acela\u015fi domeniu pe care sa afi\u015f\u0103m publicitate printr-o metod\u0103 conven\u0163ional\u0103 : banner, pop-under, pop-up, contextual ads; grupuri de discu\u0163ii (Yahoo sau Google sunt cele mai importante);\u00a0\u00a0liste de newslettere;\u00a0\u00a0targetare adwords prin cump\u0103rarea de anun\u0163uri \u00een care filtrele pentru afi\u015farea sunt alese \u201cla s\u00e2nge\u201d; sisteme de afiliere (2parale \u00een Romania, sau clickbank \u00een SUA sunt doar un exemplu) sau de ce nu, crearea \u015fi promovarea unui sistem de afiliere.<\/p>\n<p>Singura sursa de venit a site-urilor de tipul magazinelor online ar trebui s\u0103 fie procentul ob\u0163inut din v\u00e2nz\u0103rile de produse. \u00cen nici un caz pe aceste site-uri nu ar trebui s\u0103 existe bannere sau alte materiale publicitare apar\u0163in\u00e2nd unui alt site. \u00a0De ce? Foarte simplu.\u00a0\u00a0Cu un click po\u0163i s\u0103 pierzi un posibil cump\u0103r\u0103tor.\u00a0\u00a0\u00cen cazul Google adsense te po\u0163i alege cu c\u00e2\u0163iva cen\u0163i \u00een locul celor c\u00e2\u0163iva dolari sau zeci de dolari pe care i-ai c\u00e2\u015ftiga prin v\u00e2nzarea unui produs.<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.pressalert.ro\/2010\/06\/secretele-promovarii-unui-magazin-online\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acas\u0103Timp liberPressITSecretele promov\u0103rii unui magazin online Timp liber PressIT Secretele promov\u0103rii unui magazin online De admin &#8211; iun. 6, 2010 2 DISTRIBUI\u021aI Facebook Twitter Primul pas, dup\u0103 ce ai magazinul t\u0103u de comer\u0163 electronic online este stabilirea strategiei pentru promovarea produselor \u015fi a magazinului, \u00een func\u0163ie de specific \u015fi de segmentul de ni\u015f\u0103 ales. Diferen\u0163a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568887,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[176],"class_list":["post-1568885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1568885"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1568887"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1568885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1568885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1568885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}