{"id":1568589,"date":"2011-02-06T14:21:42","date_gmt":"2011-02-06T11:21:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1568589"},"modified":"2011-02-06T14:21:42","modified_gmt":"2011-02-06T11:21:42","slug":"comertul-social-noua-provocare-pentru-afaceri","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1568589","title":{"rendered":"Comer\u0163ul social, noua provocare pentru afaceri"},"content":{"rendered":"<article id=\"post-9151\" class=\"post-9151 post type-post status-publish format-standard hentry category-pressit tag-comert tag-online tag-social\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Timp liber\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\"><span>Timp liber<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een PressIT\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\"><span>PressIT<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">Comer\u0163ul social, noua provocare pentru afaceri<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\">Timp liber<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\">PressIT<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">Comer\u0163ul social, noua provocare pentru afaceri<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2011-02-06T14:21:42+00:00\">feb. 6, 2011<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2011\/02\/comertul-social-noua-provocare-pentru-afaceri\/#respond\">0<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2011%2F02%2Fcomertul-social-noua-provocare-pentru-afaceri%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Comer%C5%A3ul+social%2C+noua+provocare+pentru+afaceri&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2011%2F02%2Fcomertul-social-noua-provocare-pentru-afaceri%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Site-urile de v\u00e2nz\u0103ri au devenit ma\u015fini virtuale automatizate, de la fluxul de informa\u0163ii luat prin RSS\/XML sau import de fi\u015fiere de <a href=\"http:\/\/www.pressalert.ro\/wp-content\/uploads\/2011\/02\/ecommerce-1-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9152\" title=\"ecommerce 1\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ecommerce-1-300x248-2.jpg\" alt=\"ecommerce 1\" width=\"300\" height=\"248\"><\/a>date p\u00e2n\u0103 la v\u00e2nzarea online a produselor, proprietarii magazinelor virtuale angaj\u00e2nd programatori \u015fi webmasteri\u00a0 pentru a simplifica procesul de extragere a informa\u0163iei \u015fi a m\u0103ri ROI (return of investment) f\u0103r\u0103 a mai contribui cu informa\u0163ie nou\u0103 la existen\u0163a online a magazinului.\u00a0Pe piata comer\u0163ului electronic \u015fi-a f\u0103cut apari\u0163ia, \u00een ultima perioad\u0103, marketingul \u015fi comer\u0163ul social. Modul de implementare, organizare \u015fi operare are la baz\u0103 o tehnic\u0103 total nou\u0103 pentru lumea virtual\u0103 \u2013 conversa\u0163ia \u015fi rela\u0163iile sociale. Desigur, principalul juc\u0103tor pe pia\u0163a comer\u0163ului social este site-ul de socializare Facebook.com cu peste 600 de milioane de utilizatori la nivel global. Altfel spus \u2013 10% din popula\u0163ia planetei este ast\u0103zi pe Facebook, iar trendul ascendent pare s\u0103 se mentin\u0103 \u015fi \u00een urm\u0103toarea perioad\u0103. Comer\u0163ul social este factorul de re-umanizare a comer\u0163ului online, acesta fiind pentru oamenii din marketing o provocare \u015fi solicit\u0103 o abordare cu o noua atitudine fata de un domeniu care este reg\u00e2ndit din temelii.<\/p>\n<p> Principala \u00eentrebare la care oamenii de marketing caut\u0103 un r\u0103spuns este \u201ecum poate fi folosit \u015fi care este metoda de a avea un ROI c\u00e2t mai ridicat?\u201d.<\/p>\n<p>Comertul social aduce \u015fi o nou\u0103 provocare pentru business-urile locale, produsele v\u00e2ndute trec\u00e2nd printr-un \u015fir de recomand\u0103ri \u015fi referin\u0163e din partea cunoscu\u0163ilor p\u00e2n\u0103 ajunge la destinatarul final, iar decizia acestuia de a cump\u0103ra produsul nu este luat\u0103 doar in func\u0163ie de calit\u0103\u0163ile acestuia, ci \u00een primul r\u00e2nd de referin\u0163ele \u015fi experien\u0163a \u00een folosirea produsului a persoanelor care i l-au recomandat. Iar meritul pentru acest nou joc de marketing este atribuit \u00een totalitate re\u0163elei de socializare Facebook, care, pe l\u00e2ng\u0103 faptul c\u0103 a reu\u015fit \u00eentr-un timp record s\u0103 adune o audien\u0163\u0103 global\u0103 imens\u0103, a adus \u015fi provocarea pe care o a\u015ftepta o industrie bazat\u0103 pe rate de conversie \u2013 arta conversa\u0163iei \u015fi puterea de convingere a clientului prin mesajul transmis. Un mesaj eficient \u015fi o comunicare activ\u0103 cu clientii aduce companiei prezente \u00een comer\u0163ul social referin\u0163e \u015fi noi clien\u0163i, iar locul bazei de date cu\u00a0 sute si mii de nume \u015fi adrese de email este luat de o re\u0163ea de cunoscu\u0163i, prieteni \u015fi clienti al c\u0103rei principal motor de conversie este conversa\u0163ia<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags td-pb-padding-side\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/comert\/\">comert<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/online\/\">online<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/social\/\">social<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2011%2F02%2Fcomertul-social-noua-provocare-pentru-afaceri%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Comer%C5%A3ul+social%2C+noua+provocare+pentru+afaceri&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2011%2F02%2Fcomertul-social-noua-provocare-pentru-afaceri%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2011\/02\/cum-se-umfla-pretul-firului-de-iarba\/\">Cum se umfl\u0103 pre\u0163ul firului de iarb\u0103?<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2011\/02\/stalin-minerii-si-democratia\/\">Stalin, minerii \u015fi democra\u0163ia<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/a791192f01bc4a920be1f14cf75cb85e-7.jpg\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"a791192f01bc4a920be1f14cf75cb85e-7\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Site-urile de v\u00e2nz\u0103ri au devenit ma\u015fini virtuale automatizate, de la fluxul de informa\u0163ii luat prin RSS\/XML sau import de fi\u015fiere de <a href=\"http:\/\/www.pressalert.ro\/wp-content\/uploads\/2011\/02\/ecommerce-1-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9152\" title=\"ecommerce 1\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ecommerce-1-300x248-2.jpg\" alt=\"ecommerce 1\" width=\"300\" height=\"248\"><\/a>date p\u00e2n\u0103 la v\u00e2nzarea online a produselor, proprietarii magazinelor virtuale angaj\u00e2nd programatori \u015fi webmasteri\u00a0 pentru a simplifica procesul de extragere a informa\u0163iei \u015fi a m\u0103ri ROI (return of investment) f\u0103r\u0103 a mai contribui cu informa\u0163ie nou\u0103 la existen\u0163a online a magazinului.\u00a0Pe piata comer\u0163ului electronic \u015fi-a f\u0103cut apari\u0163ia, \u00een ultima perioad\u0103, marketingul \u015fi comer\u0163ul social. Modul de implementare, organizare \u015fi operare are la baz\u0103 o tehnic\u0103 total nou\u0103 pentru lumea virtual\u0103 \u2013 conversa\u0163ia \u015fi rela\u0163iile sociale. Desigur, principalul juc\u0103tor pe pia\u0163a comer\u0163ului social este site-ul de socializare Facebook.com cu peste 600 de milioane de utilizatori la nivel global. Altfel spus \u2013 10% din popula\u0163ia planetei este ast\u0103zi pe Facebook, iar trendul ascendent pare s\u0103 se mentin\u0103 \u015fi \u00een urm\u0103toarea perioad\u0103. Comer\u0163ul social este factorul de re-umanizare a comer\u0163ului online, acesta fiind pentru oamenii din marketing o provocare \u015fi solicit\u0103 o abordare cu o noua atitudine fata de un domeniu care este reg\u00e2ndit din temelii.<\/p>\n<p> Principala \u00eentrebare la care oamenii de marketing caut\u0103 un r\u0103spuns este \u201ecum poate fi folosit \u015fi care este metoda de a avea un ROI c\u00e2t mai ridicat?\u201d.<\/p>\n<p>Comertul social aduce \u015fi o nou\u0103 provocare pentru business-urile locale, produsele v\u00e2ndute trec\u00e2nd printr-un \u015fir de recomand\u0103ri \u015fi referin\u0163e din partea cunoscu\u0163ilor p\u00e2n\u0103 ajunge la destinatarul final, iar decizia acestuia de a cump\u0103ra produsul nu este luat\u0103 doar in func\u0163ie de calit\u0103\u0163ile acestuia, ci \u00een primul r\u00e2nd de referin\u0163ele \u015fi experien\u0163a \u00een folosirea produsului a persoanelor care i l-au recomandat. Iar meritul pentru acest nou joc de marketing este atribuit \u00een totalitate re\u0163elei de socializare Facebook, care, pe l\u00e2ng\u0103 faptul c\u0103 a reu\u015fit \u00eentr-un timp record s\u0103 adune o audien\u0163\u0103 global\u0103 imens\u0103, a adus \u015fi provocarea pe care o a\u015ftepta o industrie bazat\u0103 pe rate de conversie \u2013 arta conversa\u0163iei \u015fi puterea de convingere a clientului prin mesajul transmis. Un mesaj eficient \u015fi o comunicare activ\u0103 cu clientii aduce companiei prezente \u00een comer\u0163ul social referin\u0163e \u015fi noi clien\u0163i, iar locul bazei de date cu\u00a0 sute si mii de nume \u015fi adrese de email este luat de o re\u0163ea de cunoscu\u0163i, prieteni \u015fi clienti al c\u0103rei principal motor de conversie este conversa\u0163ia<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.pressalert.ro\/2011\/02\/comertul-social-noua-provocare-pentru-afaceri\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acas\u0103Timp liberPressITComer\u0163ul social, noua provocare pentru afaceri Timp liber PressIT Comer\u0163ul social, noua provocare pentru afaceri De admin &#8211; feb. 6, 2011 0 DISTRIBUI\u021aI Facebook Twitter Site-urile de v\u00e2nz\u0103ri au devenit ma\u015fini virtuale automatizate, de la fluxul de informa\u0163ii luat prin RSS\/XML sau import de fi\u015fiere de date p\u00e2n\u0103 la v\u00e2nzarea online a produselor, proprietarii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568594,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[176],"class_list":["post-1568589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1568589"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1568594"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1568589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1568589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1568589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}