{"id":1543266,"date":"2026-01-29T10:37:00","date_gmt":"2026-01-29T07:37:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1543266"},"modified":"2026-01-29T10:37:00","modified_gmt":"2026-01-29T07:37:00","slug":"airport-aesthetics-and-the-timeless-appeal-of-the-rimowa-case","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1543266","title":{"rendered":"Airport aesthetics and the timeless appeal of the RIMOWA case"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/projects\/article\/69487\/1\/airport-aesthetics-and-the-timeless-appeal-of-the-rimowa-case\" data-article-id=\"69487\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"04_MASTER_04_CLASSIC_TITANIUM_392_FINAL_LR\" class=\"img\" height=\"1376\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435590-2.jpg\" width=\"2064\" title=\"1435590-2\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of RIMOWA<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-01-29T10:37:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - projects\" href=\"https:\/\/www.dazeddigital.com\/projects\">Projects<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/projects\">Projects<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>Airport aesthetics and the timeless appeal of the <span class=\"nowrap\">RIMOWA case<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As cult-favourite RIMOWA unveils the Classic Titanium range, we trace why the case stays populating airports, festival tents and <span class=\"nowrap\">Instagram feeds<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> RIMOWA<\/span><\/span><time datetime=\"2026-01-29T10:37:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-01-29T10:37:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The ritual of passing through airport security has become an aesthetic performance. Travellers now arrange their belongings in trays like still lifes, fumbling over the placement of headphones, aligning laptops, letting silver jewellery, lip balms and passports fall into curated compositions before taking the perfect photo. It\u2019s here where German cult-brand RIMOWA comes in, known for its sleek aluminium design cases. With the new Classic Titanium colourway joining the Classic range, the brand is there for the moment after you\u2019ve been ushered through security or once you\u2019ve bundled your belongings back into your luggage.\u00a0<\/span><\/p>\n<p><span>The RIMOWA case has become a staple for many of the world\u2019s magpies, drawn to the shiny exteriors and the durable shells of their Classic range, part of RIMOWA\u2019s core collections. While the case isn\u2019t tied to just one certain scene, it&#8217;s become the favourite choice of many, including Bella Hadid and Ros\u00e9, to Amelia Gray and Olivia Rodrigo, to name only a few. It\u2019s most likely to be spotted in airports while DJs bounce between festival slots, on the luggage belt as make-up artists eagerly await the arrival of their kit, and at packed-out terminals where pop stars glide their cases past paparazzi, sunglasses on.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"a702b0ee-79c5-4e81-924c-b3e000f63eaf\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1161\/azure\/dazed-prod\/1430\/5\/1435591.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.56\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"02_9X16_02_CLASSIC_TITANIUM_200_FINAL_LR\" class=\"img\" height=\"2064\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435591.jpg\" width=\"1161\" title=\"1435591\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of RIMOWA<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>But while RIMOWA\u2019s aesthetic presence is no doubt part of the appeal, it\u2019s the brand\u2019s longevity that makes it a cult-favourite, built on a foundation of durability, repairability and timelessness that sits at the core of its identity, which has seen it become the go-to. Whether it\u2019s a Cabin-case for a weekend city break to Marseille to catch the nightlife, a Check-in L packed with bikinis and outfit changes for one of Europe\u2019s bustling festivals or a multiple-week trip to Japan with a couple of Trunks to stock up on the latest in fashion, they really have you covered.\u00a0<\/span><\/p>\n<p><span>Keeping true to the security-tray trend, identity is central to the brand. Its charm is in the unique patina travellers pick up across airports and taxi rides across the globe. It\u2019s a personal touch that is something beyond what a security tray photo can reach. With personalisation options and custom leather tags, you can level up this customisation even more, long after the photo has disappeared from your Instagram story \u2013 with the brand&#8217;s lifetime guarantee meaning once you have a RIMOWA, you&#8217;ll have it for life.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/projects\">Projects<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a 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href=\"https:\/\/www.dazeddigital.com\/projects\/article\/65218\/1\/vienna-ayla-entertainment-biography-dazed-100-2024-profile\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Vienna Ayla_HUB CROP IMAGE\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1394077.jpg\" title=\"1394077\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Vienna Ayla<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/projects\/article\/65271\/1\/kay-poyer-entertainment-biography-dazed-100-2024-profile\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kay Poyer_HUB CROP IMAGE\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1394419.jpg\" title=\"1394419\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Kay Poyer<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The ritual of passing through airport security has become an aesthetic performance. Travellers now arrange their belongings in trays like still lifes, fumbling over the placement of headphones, aligning laptops, letting silver jewellery, lip balms and passports fall into curated compositions before taking the perfect photo. It\u2019s here where German cult-brand RIMOWA comes in, known for its sleek aluminium design cases. With the new Classic Titanium colourway joining the Classic range, the brand is there for the moment after you\u2019ve been ushered through security or once you\u2019ve bundled your belongings back into your luggage.\u00a0<\/span><\/p>\n<p><span>The RIMOWA case has become a staple for many of the world\u2019s magpies, drawn to the shiny exteriors and the durable shells of their Classic range, part of RIMOWA\u2019s core collections. While the case isn\u2019t tied to just one certain scene, it&#8217;s become the favourite choice of many, including Bella Hadid and Ros\u00e9, to Amelia Gray and Olivia Rodrigo, to name only a few. It\u2019s most likely to be spotted in airports while DJs bounce between festival slots, on the luggage belt as make-up artists eagerly await the arrival of their kit, and at packed-out terminals where pop stars glide their cases past paparazzi, sunglasses on.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"a702b0ee-79c5-4e81-924c-b3e000f63eaf\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1161\/azure\/dazed-prod\/1430\/5\/1435591.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.56\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"02_9X16_02_CLASSIC_TITANIUM_200_FINAL_LR\" class=\"img\" height=\"2064\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435591.jpg\" width=\"1161\" title=\"1435591\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of RIMOWA<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>But while RIMOWA\u2019s aesthetic presence is no doubt part of the appeal, it\u2019s the brand\u2019s longevity that makes it a cult-favourite, built on a foundation of durability, repairability and timelessness that sits at the core of its identity, which has seen it become the go-to. Whether it\u2019s a Cabin-case for a weekend city break to Marseille to catch the nightlife, a Check-in L packed with bikinis and outfit changes for one of Europe\u2019s bustling festivals or a multiple-week trip to Japan with a couple of Trunks to stock up on the latest in fashion, they really have you covered.\u00a0<\/span><\/p>\n<p><span>Keeping true to the security-tray trend, identity is central to the brand. Its charm is in the unique patina travellers pick up across airports and taxi rides across the globe. It\u2019s a personal touch that is something beyond what a security tray photo can reach. With personalisation options and custom leather tags, you can level up this customisation even more, long after the photo has disappeared from your Instagram story \u2013 with the brand&#8217;s lifetime guarantee meaning once you have a RIMOWA, you&#8217;ll have it for life.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.dazeddigital.com\/projects\/article\/69487\/1\/airport-aesthetics-and-the-timeless-appeal-of-the-rimowa-case<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Courtesy of RIMOWA January\u00a0 29,\u00a0 2026 Projects \/ News Projects \/ News Airport aesthetics and the timeless appeal of the RIMOWA case As cult-favourite RIMOWA unveils the Classic Titanium range, we trace why the case stays populating airports, festival tents and Instagram feeds In Partnership with RIMOWAJanuary\u00a0 29,\u00a0 2026 January\u00a0 29,\u00a0 2026 TextDazed Digital The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1543270,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-1543266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1543266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1543266"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1543266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1543270"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1543266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1543266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1543266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}