{"id":1543210,"date":"2026-01-29T11:42:00","date_gmt":"2026-01-29T08:42:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1543210"},"modified":"2026-01-29T11:42:00","modified_gmt":"2026-01-29T08:42:00","slug":"lila-moss-fronts-adanolas-latest-spring-2026-campaign","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1543210","title":{"rendered":"Lila Moss fronts Adanola\u2019s latest spring 2026 campaign"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69508\/1\/lila-moss-fronts-adanola-s-latest-spring-2026-campaign\" data-article-id=\"69508\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094450001\" class=\"img\" height=\"2400\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435789-1.jpg\" width=\"1920\" title=\"1435789-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Adanola<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-01-29T11:42:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>Lila Moss fronts Adanola\u2019s latest spring <span class=\"nowrap\">2026 campaign<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Launching today, the British model is the latest fashion it-girl to be the face of the Manchester-born <span class=\"nowrap\">active-lifestyle brand<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-01-29T11:42:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-01-29T11:42:00+00:00\" class=\"timestamp\" title=\"29 January 2026\"><span class=\"month\">January<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"29\">29,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-9-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Lila Moss for Adanola \u2013 <span class=\"nowrap\">Spring 2026<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/0\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094380009\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435787.jpg\" width=\"1920\" title=\"1435787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/1\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094420004\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435788.jpg\" width=\"1920\" title=\"1435788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/2\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094460008\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435790.jpg\" width=\"1920\" title=\"1435790\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/3\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094470002\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435791.jpg\" width=\"1920\" title=\"1435791\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/4\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094500010\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435792.jpg\" width=\"1920\" title=\"1435792\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/5\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Shot_01_0169\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435793.jpg\" width=\"1920\" title=\"1435793\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 9 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Athleisure has long been a staple of modern wardrobes, but a quick scroll through TikTok right now points to a specific revival. The influence of <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69385\/1\/vintage-archive-gym-clothes-activewear-alo-ed-hardy-madonna-gwyneth-paltrow\"><span>90s and early 2000s fitness culture<\/span><\/a><span> is everywhere, from vintage-fitted tanks and tonal leggings to the overall return to pared-back workout dressing. As wellness culture influences daily fashion, brands like Adanola, which bridge the gap between function and style, are becoming more popular.<\/span><\/p>\n<p><span>Founded in 2018, Adanola was launched to create an everyday uniform. Built around versatility rather than seasonal trends, the brand quickly established itself through clean silhouettes, neutral palettes and activewear designed to move easily between workouts and daily life. That straightforward approach has helped Adanola grow a global audience, alongside a strong cultural presence. Over the years, the label has been worn and championed by the likes of Kendall Jenner, Hailey Bieber and Kaia Gerber.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ac9789a7-55e7-4c4b-be67-b3e100a22b2d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1430\/5\/1435795.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Shot_05_0079\" class=\"img\" height=\"2400\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435795.jpg\" width=\"1920\" title=\"1435795\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Adanola<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For Spring 2026, Adanola continues in that direction with a new 28-piece collection spanning activewear, lifestyle styles and accessories. The drop focuses on softer tonal colours inspired by early spring, paired with lightweight layers and updated silhouettes designed for movement and everyday wear. The emphasis remains on flexibility and practicality, with pieces intended to work across changing routines and seasons.<\/span><\/p>\n<p><span>Fronting the latest campaign is British model Lila Moss, the brand\u2019s newest ambassador. Shot by Paris-based photographer Pablo Saez and styled by Homme Girls contributing editor Jodie Hill, the campaign keeps the focus on the clothing itself. Moss presents the collection in a direct, understated way that aligns with the brand\u2019s stripped-back aesthetic.<\/span><\/p>\n<p><span>The Adanola Spring 2026 collection is available from today at 7 pm GMT, exclusively on the <\/span><a href=\"https:\/\/adanola.com\/\"><span>Adanola site<\/span><\/a><span>. To celebrate the launch, Lila is hosting a dinner in her hometown. 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data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-9-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Lila Moss for Adanola \u2013 <span class=\"nowrap\">Spring 2026<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/0\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094380009\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435787.jpg\" width=\"1920\" title=\"1435787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/1\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094420004\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435788.jpg\" width=\"1920\" title=\"1435788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/2\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094460008\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435790.jpg\" width=\"1920\" title=\"1435790\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/3\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094470002\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435791.jpg\" width=\"1920\" title=\"1435791\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/4\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"000094500010\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435792.jpg\" width=\"1920\" title=\"1435792\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36598\/5\/lila-moss-for-adanola-spring-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Shot_01_0169\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435793.jpg\" width=\"1920\" title=\"1435793\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 9 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Athleisure has long been a staple of modern wardrobes, but a quick scroll through TikTok right now points to a specific revival. The influence of <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69385\/1\/vintage-archive-gym-clothes-activewear-alo-ed-hardy-madonna-gwyneth-paltrow\"><span>90s and early 2000s fitness culture<\/span><\/a><span> is everywhere, from vintage-fitted tanks and tonal leggings to the overall return to pared-back workout dressing. As wellness culture influences daily fashion, brands like Adanola, which bridge the gap between function and style, are becoming more popular.<\/span><\/p>\n<p><span>Founded in 2018, Adanola was launched to create an everyday uniform. Built around versatility rather than seasonal trends, the brand quickly established itself through clean silhouettes, neutral palettes and activewear designed to move easily between workouts and daily life. That straightforward approach has helped Adanola grow a global audience, alongside a strong cultural presence. Over the years, the label has been worn and championed by the likes of Kendall Jenner, Hailey Bieber and Kaia Gerber.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ac9789a7-55e7-4c4b-be67-b3e100a22b2d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1430\/5\/1435795.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Shot_05_0079\" class=\"img\" height=\"2400\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1435795.jpg\" width=\"1920\" title=\"1435795\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Adanola<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For Spring 2026, Adanola continues in that direction with a new 28-piece collection spanning activewear, lifestyle styles and accessories. The drop focuses on softer tonal colours inspired by early spring, paired with lightweight layers and updated silhouettes designed for movement and everyday wear. The emphasis remains on flexibility and practicality, with pieces intended to work across changing routines and seasons.<\/span><\/p>\n<p><span>Fronting the latest campaign is British model Lila Moss, the brand\u2019s newest ambassador. Shot by Paris-based photographer Pablo Saez and styled by Homme Girls contributing editor Jodie Hill, the campaign keeps the focus on the clothing itself. Moss presents the collection in a direct, understated way that aligns with the brand\u2019s stripped-back aesthetic.<\/span><\/p>\n<p><span>The Adanola Spring 2026 collection is available from today at 7 pm GMT, exclusively on the <\/span><a href=\"https:\/\/adanola.com\/\"><span>Adanola site<\/span><\/a><span>. To celebrate the launch, Lila is hosting a dinner in her hometown. Stay tuned for more.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.dazeddigital.com\/fashion\/article\/69508\/1\/lila-moss-fronts-adanola-s-latest-spring-2026-campaign<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Courtesy of Adanola January\u00a0 29,\u00a0 2026 Fashion \/ News Fashion \/ News Lila Moss fronts Adanola\u2019s latest spring 2026 campaign Launching today, the British model is the latest fashion it-girl to be the face of the Manchester-born active-lifestyle brand January\u00a0 29,\u00a0 2026 January\u00a0 29,\u00a0 2026 TextDazed Digital Lila Moss for Adanola \u2013 Spring 2026 Gallery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1543213,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-1543210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1543210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1543210"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1543210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1543213"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1543210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1543210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1543210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}