{"id":1530086,"date":"2026-01-16T11:15:00","date_gmt":"2026-01-16T08:15:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1530086"},"modified":"2026-01-16T11:15:00","modified_gmt":"2026-01-16T08:15:00","slug":"try-winters-cloud-lips-trend-for-the-softest-most-pillowy-pout","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1530086","title":{"rendered":"Try Winter&#8217;s &#8220;Cloud Lips&#8221; Trend for the Softest, Most Pillowy Pout"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Try Winter&#8217;s &#8220;Cloud Lips&#8221; Trend for the Softest, Most Pillowy Pout<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">So pretty.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 16, 2026 06:15AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" alt=\"Sadie Sink with her cloud lips.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Sadie Sink with her cloud lips.\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>&#8220;Cloud&#8221; Lips are trending this winter.<\/li>\n<li>The trend showcases a super-soft looking, blurred lip.<\/li>\n<li>You can get the look with diffused liner and a couple dabs of lightweight color.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I was little, I was super disturbed by the prospect of sleeping on a cloud. Why would anyone want to do that? Wouldn&#8217;t you just fall right through it?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, I&#8217;m older and wiser. I understand metaphor! Sure, I&#8217;d <em>love <\/em>to sleep on a cloud. And I want my lips to look like one, too.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> This winter, Cloud Lips are trending. The concept is an ultra-soft finish (the texture of a cloud, figuratively) with blurred edges and a lightweight wash of color. While they don&#8217;t <em>have<\/em> to match up, shade choices that take cues from the winter horizon are preferable. Think dusty roses, maybe a touch of orange. I&#8217;m sure you have some sunset photos in your phone, if you need more inspiration.\n<\/p>\n<figure id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1437\" alt=\"Hailey Bieber with her cloud lips.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" width=\"1080\" height=\"1437\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Hailey Bieber with her cloud lips.\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@haileybieber\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Dig those out, then keep reading to discover everything there is to know about the trend\u2014including how to get the look yourself.\n<\/p>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The &#8220;Cloud&#8221; Lips Trend <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We started seeing cloud lips pop up on red carpets and our favorite celebrity&#8217;s Instagram feeds last year, but their popularity got buried under all the holiday party-red pouts. Now they&#8217;re getting their time in the sun, if not full-on blocking it themselves.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"1440\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" width=\"1029\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With its appreciation for a blurry, cool-toned liner and diffused finish that looks like it was done with a gentle hand, the look is super Nina Park-coded. The celebrity makeup artist&#8217;s clients&#8217; lips are <em>always<\/em> at their pillowiest.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As for why it&#8217;s trending? Clouds are on everyone&#8217;s mind right now thanks both to Pantone and the fact that the sky is often full of them this time of year. We also had Cloud Blush last fall, so this is an obvious progression.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"1500\" alt=\"Chase Infiniti with her cloud lip look.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" width=\"1071\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Chase Infiniti with her cloud lip look.\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@amberdmakeup\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026\u2019s Biggest Makeup Trends Include Velvety Skin, Romantic Blush, and a Touch of Grunge<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Yara Shahidi wearing brick lipstick\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Yara Shahidi wearing brick lipstick\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">There Are More Lip Balms Now Than Ever\u2014These are the 15 Actually Worth Buying to Rescue Your Chapped Lips<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Get the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The perfect cloud lip is a two step process. You&#8217;ll use a cool-toned lip liner (the world is obsessed with Make Up For Ever Endless Cacao) to slightly over-line your lips, softening out the edges with a small brush once you&#8217;re finished. Then, you&#8217;ll want to tap on a little color. You&#8217;re going for &#8220;weightless,&#8221; so a light stain (like Fwee&#8217;s Stay Fit Lip Tint) or balm formula (like Ruby Kisses&#8217; Balm Up Tinted Lip Balm) would do the job perfectly. Violette FR&#8217;s Plume Lip and Bisou Balm are also famously blurring.\n<\/p>\n<div id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Make sure your lips are hydrated, too! Dryness has no business in this mass-made-up-of-millions-of-tiny-water-droplets-inspired trend.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And there you have it: Lips as buoyant and pillowy soft as a cloud. Metaphorically speaking, obviously.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Lips<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Person testing lip plumpers\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-maybelline-lifter-plump-lip-plumper-ashley-rebecca-1-before-after-e601f3ca8d614f50895cd108a91ab3b4-2.webp\" title=\"byr-maybelline-lifter-plump-lip-plumper-ashley-rebecca-1-before-after-e601f3ca8d614f50895cd108a91ab3b4-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-maybelline-lifter-plump-lip-plumper-ashley-rebecca-1-before-after-e601f3ca8d614f50895cd108a91ab3b4-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Person testing lip plumpers\" title=\"byr-maybelline-lifter-plump-lip-plumper-ashley-rebecca-1-before-after-e601f3ca8d614f50895cd108a91ab3b4-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 11 Best Lip Plumpers, Tested and Reviewed by a Pro Makeup Artist<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Closeup of shiny lips\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/plump-lips-2-96639c8a8e5145d48f026e4cbda44f2c-2.webp\" title=\"plump-lips-2-96639c8a8e5145d48f026e4cbda44f2c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/plump-lips-2-96639c8a8e5145d48f026e4cbda44f2c-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Closeup of shiny lips\" title=\"plump-lips-2-96639c8a8e5145d48f026e4cbda44f2c-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Lip Plumping 101: What Actually Works for Thinning Lips, According to Derms<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"woman wearing pink frosted lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-13.webp\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-13\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-13.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"woman wearing pink frosted lipstick\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-13\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">L&#8217;Oreal&#8217;s Viral Ballerina Shoes Lipstick Breaks All My Beauty Rules in the Best Way<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-14.webp\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-14\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-14.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-14\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dr. Idriss Put the Yummiest Twist on Her Iconic Lip Basting Kit<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Rihanna smiling and wearing a hat\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/rihanna-1-dc3c123bc129425092dd96a276674583-1.webp\" title=\"rihanna-1-dc3c123bc129425092dd96a276674583-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/rihanna-1-dc3c123bc129425092dd96a276674583-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Rihanna smiling and wearing a hat\" title=\"rihanna-1-dc3c123bc129425092dd96a276674583-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Plastic Surgeons Reveal the Most In-Demand Lip Shapes<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_6-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Person applying lip gloss to their lips\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/lip-gloss-2-248ee55b55f049b39cb56dc0b0c45313-1.webp\" title=\"lip-gloss-2-248ee55b55f049b39cb56dc0b0c45313-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/lip-gloss-2-248ee55b55f049b39cb56dc0b0c45313-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Person applying lip gloss to their lips\" title=\"lip-gloss-2-248ee55b55f049b39cb56dc0b0c45313-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">We Need to Talk About What Plumping Lip Gloss Is Doing to Your Mouth<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Emily Ratajkowski wearing dramatic makeup and diamonds\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/contrastmakeup-59cae2cfbba1449e873fca19305ec745-2.webp\" title=\"contrastmakeup-59cae2cfbba1449e873fca19305ec745-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/contrastmakeup-59cae2cfbba1449e873fca19305ec745-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Emily Ratajkowski wearing dramatic makeup and diamonds\" title=\"contrastmakeup-59cae2cfbba1449e873fca19305ec745-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The &#8220;Contrast Makeup Theory&#8221; Brings Color Analysis to Your Glam Routine<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Two images side by side showing a person applying foundation with a makeup sponge\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-makeup-sponges-tout-recirc-ac05199ee5be4ac78c1fb966cb1cc29c-2.webp\" title=\"the-best-makeup-sponges-tout-recirc-ac05199ee5be4ac78c1fb966cb1cc29c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-makeup-sponges-tout-recirc-ac05199ee5be4ac78c1fb966cb1cc29c-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Two images side by side showing a person applying foundation with a makeup sponge\" title=\"the-best-makeup-sponges-tout-recirc-ac05199ee5be4ac78c1fb966cb1cc29c-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 9 Best Makeup Sponges That Converted Me From an Exclusive Makeup Brush User<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Byrdie writer and makeup artist Ashley Rebecca before and after applying Dear Dahlia liquid blush\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/recircpng-8eb76868768746fb9add7e0a33b52e88-1.webp\" title=\"recircpng-8eb76868768746fb9add7e0a33b52e88-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/recircpng-8eb76868768746fb9add7e0a33b52e88-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Byrdie writer and makeup artist Ashley Rebecca before and after applying Dear Dahlia liquid blush\" title=\"recircpng-8eb76868768746fb9add7e0a33b52e88-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">I&#8217;m a Makeup Artist\u2014This K-Beauty Blush Is the Best I&#8217;ve Tried in Years<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A woman applying mascara in a splitscreen image showing her before and after using the product\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-mascaras-for-older-women-tout-1-recirc-592b71825f2d4a37a3944efc76de25ce-2.webp\" title=\"byr-best-mascaras-for-older-women-tout-1-recirc-592b71825f2d4a37a3944efc76de25ce-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-mascaras-for-older-women-tout-1-recirc-592b71825f2d4a37a3944efc76de25ce-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A woman applying mascara in a splitscreen image showing her before and after using the product\" title=\"byr-best-mascaras-for-older-women-tout-1-recirc-592b71825f2d4a37a3944efc76de25ce-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The Best Mascara for Mature Women That Won\u2019t Irritate Sensitive Eyes or Damage Fragile Lashes<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"two testers holding drugstore setting sprays from Pacifica and e.l.f.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-drugstore-setting-spray-tout-recirc-09ec036e8cb7461db22d4ea9dafd9dfc-3.webp\" title=\"byr-best-drugstore-setting-spray-tout-recirc-09ec036e8cb7461db22d4ea9dafd9dfc-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-drugstore-setting-spray-tout-recirc-09ec036e8cb7461db22d4ea9dafd9dfc-3.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"two testers holding drugstore setting sprays from Pacifica and e.l.f.\" title=\"byr-best-drugstore-setting-spray-tout-recirc-09ec036e8cb7461db22d4ea9dafd9dfc-3\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 10 Best Drugstore Setting Sprays We Tested for Long-Lasting Makeup<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person during and after applying Clinique Black Honey Lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-i-never-leave-the-house-without-this-iconic-lipstick-tout-recirc-feda47cdb50a471a90138e01106ee07c-1.webp\" title=\"byr-i-never-leave-the-house-without-this-iconic-lipstick-tout-recirc-feda47cdb50a471a90138e01106ee07c-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-i-never-leave-the-house-without-this-iconic-lipstick-tout-recirc-feda47cdb50a471a90138e01106ee07c-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person during and after applying Clinique Black Honey Lipstick\" title=\"byr-i-never-leave-the-house-without-this-iconic-lipstick-tout-recirc-feda47cdb50a471a90138e01106ee07c-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">I Regularly Test Lip Products\u2014This Iconic Lipstick Is My Go-To for Winter<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person applying powder makeup with a brush and showcasing the results in a sidebyside comparison\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-setting-powders-tout-recirc-4f3633cbaa014176a8baa293899a6ffc-4.webp\" title=\"byr-best-setting-powders-tout-recirc-4f3633cbaa014176a8baa293899a6ffc-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-setting-powders-tout-recirc-4f3633cbaa014176a8baa293899a6ffc-4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person applying powder makeup with a brush and showcasing the results in a sidebyside comparison\" title=\"byr-best-setting-powders-tout-recirc-4f3633cbaa014176a8baa293899a6ffc-4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">10 Best Setting Powders That Keep Your Makeup Looking Freshly Applied All Day Long<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Person applying drugstore bronzer from L'Oreal to cheeks with cheek brush\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-drugstore-bronzers-byrdie-recirc-79ac06375c5548b8aabb2fc8c86d3536-11.webp\" title=\"best-drugstore-bronzers-byrdie-recirc-79ac06375c5548b8aabb2fc8c86d3536-11\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-drugstore-bronzers-byrdie-recirc-79ac06375c5548b8aabb2fc8c86d3536-11.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Person applying drugstore bronzer from L'Oreal to cheeks with cheek brush\" title=\"best-drugstore-bronzers-byrdie-recirc-79ac06375c5548b8aabb2fc8c86d3536-11\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 9 Best Drugstore Bronzers We Tested for Every Skin Tone and Type <\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model applying cosmetic products shown in two sidebyside closeup views\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/meritbyr_leadrecirc-7ae4e4431ba84d0a9473c8577f3b8a22-2.webp\" title=\"meritbyr_leadrecirc-7ae4e4431ba84d0a9473c8577f3b8a22-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/meritbyr_leadrecirc-7ae4e4431ba84d0a9473c8577f3b8a22-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model applying cosmetic products shown in two sidebyside closeup views\" title=\"meritbyr_leadrecirc-7ae4e4431ba84d0a9473c8577f3b8a22-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">I&#8217;m a Makeup Artist\u2014Here&#8217;s My Honest Take on Merit Beauty<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Two women testing pore minimizing primers from Tatcha and Maybelline\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-pore-minimizing-primers-tout-e5e3200891394443b3b749ad61e2904b-7.webp\" title=\"byr-best-pore-minimizing-primers-tout-e5e3200891394443b3b749ad61e2904b-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-pore-minimizing-primers-tout-e5e3200891394443b3b749ad61e2904b-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Two women testing pore minimizing primers from Tatcha and Maybelline\" title=\"byr-best-pore-minimizing-primers-tout-e5e3200891394443b3b749ad61e2904b-7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 9 Best Pore Minimizing Primers With Blurring Effects, According to Testers<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Try Winter&#8217;s &#8220;Cloud Lips&#8221; Trend for the Softest, Most Pillowy Pout<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">So pretty.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-1-3\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 16, 2026 06:15AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" alt=\"Sadie Sink with her cloud lips.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Sadie Sink with her cloud lips.\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>&#8220;Cloud&#8221; Lips are trending this winter.<\/li>\n<li>The trend showcases a super-soft looking, blurred lip.<\/li>\n<li>You can get the look with diffused liner and a couple dabs of lightweight color.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I was little, I was super disturbed by the prospect of sleeping on a cloud. Why would anyone want to do that? Wouldn&#8217;t you just fall right through it?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, I&#8217;m older and wiser. I understand metaphor! Sure, I&#8217;d <em>love <\/em>to sleep on a cloud. And I want my lips to look like one, too.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> This winter, Cloud Lips are trending. The concept is an ultra-soft finish (the texture of a cloud, figuratively) with blurred edges and a lightweight wash of color. While they don&#8217;t <em>have<\/em> to match up, shade choices that take cues from the winter horizon are preferable. Think dusty roses, maybe a touch of orange. I&#8217;m sure you have some sunset photos in your phone, if you need more inspiration.\n<\/p>\n<figure id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1437\" alt=\"Hailey Bieber with her cloud lips.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" width=\"1080\" height=\"1437\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Hailey Bieber with her cloud lips.\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@haileybieber\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Dig those out, then keep reading to discover everything there is to know about the trend\u2014including how to get the look yourself.\n<\/p>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The &#8220;Cloud&#8221; Lips Trend <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We started seeing cloud lips pop up on red carpets and our favorite celebrity&#8217;s Instagram feeds last year, but their popularity got buried under all the holiday party-red pouts. Now they&#8217;re getting their time in the sun, if not full-on blocking it themselves.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"1440\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" width=\"1029\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With its appreciation for a blurry, cool-toned liner and diffused finish that looks like it was done with a gentle hand, the look is super Nina Park-coded. The celebrity makeup artist&#8217;s clients&#8217; lips are <em>always<\/em> at their pillowiest.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As for why it&#8217;s trending? Clouds are on everyone&#8217;s mind right now thanks both to Pantone and the fact that the sky is often full of them this time of year. We also had Cloud Blush last fall, so this is an obvious progression.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"1500\" alt=\"Chase Infiniti with her cloud lip look.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" width=\"1071\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Chase Infiniti with her cloud lip look.\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@amberdmakeup\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026\u2019s Biggest Makeup Trends Include Velvety Skin, Romantic Blush, and a Touch of Grunge<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Yara Shahidi wearing brick lipstick\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Yara Shahidi wearing brick lipstick\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">There Are More Lip Balms Now Than Ever\u2014These are the 15 Actually Worth Buying to Rescue Your Chapped Lips<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Get the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The perfect cloud lip is a two step process. You&#8217;ll use a cool-toned lip liner (the world is obsessed with Make Up For Ever Endless Cacao) to slightly over-line your lips, softening out the edges with a small brush once you&#8217;re finished. Then, you&#8217;ll want to tap on a little color. You&#8217;re going for &#8220;weightless,&#8221; so a light stain (like Fwee&#8217;s Stay Fit Lip Tint) or balm formula (like Ruby Kisses&#8217; Balm Up Tinted Lip Balm) would do the job perfectly. Violette FR&#8217;s Plume Lip and Bisou Balm are also famously blurring.\n<\/p>\n<div id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Make sure your lips are hydrated, too! Dryness has no business in this mass-made-up-of-millions-of-tiny-water-droplets-inspired trend.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And there you have it: Lips as buoyant and pillowy soft as a cloud. Metaphorically speaking, obviously.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Lips<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" alt=\"Sadie Sink with her cloud lips.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sadielede-4c81a54e252144c995e8fd2bc46d8498-3.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Sadie Sink with her cloud lips.\" title=\"sadielede-4c81a54e252144c995e8fd2bc46d8498-3\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>&#8220;Cloud&#8221; Lips are trending this winter.<\/li>\n<li>The trend showcases a super-soft looking, blurred lip.<\/li>\n<li>You can get the look with diffused liner and a couple dabs of lightweight color.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I was little, I was super disturbed by the prospect of sleeping on a cloud. Why would anyone want to do that? Wouldn&#8217;t you just fall right through it?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, I&#8217;m older and wiser. I understand metaphor! Sure, I&#8217;d <em>love <\/em>to sleep on a cloud. And I want my lips to look like one, too.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> This winter, Cloud Lips are trending. The concept is an ultra-soft finish (the texture of a cloud, figuratively) with blurred edges and a lightweight wash of color. While they don&#8217;t <em>have<\/em> to match up, shade choices that take cues from the winter horizon are preferable. Think dusty roses, maybe a touch of orange. I&#8217;m sure you have some sunset photos in your phone, if you need more inspiration.\n<\/p>\n<figure id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1437\" alt=\"Hailey Bieber with her cloud lips.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" width=\"1080\" height=\"1437\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Hailey Bieber with her cloud lips.\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@haileybieber\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Dig those out, then keep reading to discover everything there is to know about the trend\u2014including how to get the look yourself.\n<\/p>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The &#8220;Cloud&#8221; Lips Trend <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We started seeing cloud lips pop up on red carpets and our favorite celebrity&#8217;s Instagram feeds last year, but their popularity got buried under all the holiday party-red pouts. Now they&#8217;re getting their time in the sun, if not full-on blocking it themselves.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"1440\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" width=\"1029\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With its appreciation for a blurry, cool-toned liner and diffused finish that looks like it was done with a gentle hand, the look is super Nina Park-coded. The celebrity makeup artist&#8217;s clients&#8217; lips are <em>always<\/em> at their pillowiest.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As for why it&#8217;s trending? Clouds are on everyone&#8217;s mind right now thanks both to Pantone and the fact that the sky is often full of them this time of year. We also had Cloud Blush last fall, so this is an obvious progression.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"1500\" alt=\"Chase Infiniti with her cloud lip look.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" width=\"1071\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Chase Infiniti with her cloud lip look.\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@amberdmakeup\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026\u2019s Biggest Makeup Trends Include Velvety Skin, Romantic Blush, and a Touch of Grunge<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Yara Shahidi wearing brick lipstick\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Yara Shahidi wearing brick lipstick\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">There Are More Lip Balms Now Than Ever\u2014These are the 15 Actually Worth Buying to Rescue Your Chapped Lips<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Get the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The perfect cloud lip is a two step process. You&#8217;ll use a cool-toned lip liner (the world is obsessed with Make Up For Ever Endless Cacao) to slightly over-line your lips, softening out the edges with a small brush once you&#8217;re finished. Then, you&#8217;ll want to tap on a little color. You&#8217;re going for &#8220;weightless,&#8221; so a light stain (like Fwee&#8217;s Stay Fit Lip Tint) or balm formula (like Ruby Kisses&#8217; Balm Up Tinted Lip Balm) would do the job perfectly. Violette FR&#8217;s Plume Lip and Bisou Balm are also famously blurring.\n<\/p>\n<div id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Make sure your lips are hydrated, too! Dryness has no business in this mass-made-up-of-millions-of-tiny-water-droplets-inspired trend.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And there you have it: Lips as buoyant and pillowy soft as a cloud. Metaphorically speaking, obviously.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>&#8220;Cloud&#8221; Lips are trending this winter.<\/li>\n<li>The trend showcases a super-soft looking, blurred lip.<\/li>\n<li>You can get the look with diffused liner and a couple dabs of lightweight color.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I was little, I was super disturbed by the prospect of sleeping on a cloud. Why would anyone want to do that? Wouldn&#8217;t you just fall right through it?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, I&#8217;m older and wiser. I understand metaphor! Sure, I&#8217;d <em>love <\/em>to sleep on a cloud. And I want my lips to look like one, too.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> This winter, Cloud Lips are trending. The concept is an ultra-soft finish (the texture of a cloud, figuratively) with blurred edges and a lightweight wash of color. While they don&#8217;t <em>have<\/em> to match up, shade choices that take cues from the winter horizon are preferable. Think dusty roses, maybe a touch of orange. I&#8217;m sure you have some sunset photos in your phone, if you need more inspiration.\n<\/p>\n<figure id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1437\" alt=\"Hailey Bieber with her cloud lips.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e.webp\" width=\"1080\" height=\"1437\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Hailey Bieber with her cloud lips.\" title=\"snapinsta-to_612746106_18079942178243201_1280825113750821155_n-abae3e0d853645e3a7453ea9c6c4338e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@haileybieber\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Dig those out, then keep reading to discover everything there is to know about the trend\u2014including how to get the look yourself.\n<\/p>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The &#8220;Cloud&#8221; Lips Trend <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We started seeing cloud lips pop up on red carpets and our favorite celebrity&#8217;s Instagram feeds last year, but their popularity got buried under all the holiday party-red pouts. Now they&#8217;re getting their time in the sun, if not full-on blocking it themselves.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"1440\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/cloudlip-2452710dee074820b70f338e43bca248.webp\" width=\"1029\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Eva Victor with her cloud lip look by Nina Park.\" title=\"cloudlip-2452710dee074820b70f338e43bca248\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@ninapark\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With its appreciation for a blurry, cool-toned liner and diffused finish that looks like it was done with a gentle hand, the look is super Nina Park-coded. The celebrity makeup artist&#8217;s clients&#8217; lips are <em>always<\/em> at their pillowiest.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As for why it&#8217;s trending? Clouds are on everyone&#8217;s mind right now thanks both to Pantone and the fact that the sky is often full of them this time of year. We also had Cloud Blush last fall, so this is an obvious progression.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"1500\" alt=\"Chase Infiniti with her cloud lip look.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chase-ddd8679c98524831915157f4eb6f1a3c.webp\" width=\"1071\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Chase Infiniti with her cloud lip look.\" title=\"chase-ddd8679c98524831915157f4eb6f1a3c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@amberdmakeup\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026\u2019s Biggest Makeup Trends Include Velvety Skin, Romantic Blush, and a Touch of Grunge<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Yara Shahidi wearing brick lipstick\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Yara Shahidi wearing brick lipstick\" title=\"wintermakeuptrends-e117db1011674972bcdbbd2c74961c6c-2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">There Are More Lip Balms Now Than Ever\u2014These are the 15 Actually Worth Buying to Rescue Your Chapped Lips<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person holding and applying a tube of lip balm in two sidebyside images\" title=\"best-lip-balms-recirc-1203b82178994b0c911c6a2a365c0a24\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Get the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The perfect cloud lip is a two step process. You&#8217;ll use a cool-toned lip liner (the world is obsessed with Make Up For Ever Endless Cacao) to slightly over-line your lips, softening out the edges with a small brush once you&#8217;re finished. Then, you&#8217;ll want to tap on a little color. You&#8217;re going for &#8220;weightless,&#8221; so a light stain (like Fwee&#8217;s Stay Fit Lip Tint) or balm formula (like Ruby Kisses&#8217; Balm Up Tinted Lip Balm) would do the job perfectly. Violette FR&#8217;s Plume Lip and Bisou Balm are also famously blurring.\n<\/p>\n<div id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Make sure your lips are hydrated, too! Dryness has no business in this mass-made-up-of-millions-of-tiny-water-droplets-inspired trend.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And there you have it: Lips as buoyant and pillowy soft as a cloud. Metaphorically speaking, obviously.\n<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/cloud-lips-trend-11885331<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Try Winter&#8217;s &#8220;Cloud Lips&#8221; Trend for the Softest, Most Pillowy Pout So pretty. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial Guidelines Published on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1530089,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1530086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1530086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1530086"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1530086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1530089"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1530086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1530086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1530086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}