{"id":1517468,"date":"2025-12-22T17:02:06","date_gmt":"2025-12-22T14:02:06","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1517468"},"modified":"2025-12-22T17:02:06","modified_gmt":"2025-12-22T14:02:06","slug":"e-l-f-s-new-soft-glam-concealer-covered-our-holiday-induced-eye-bags-in-seconds","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1517468","title":{"rendered":"E.l.f.&#8217;s New Soft Glam Concealer Covered Our Holiday-Induced Eye Bags in Seconds"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">E.l.f.&#8217;s New Soft Glam Concealer Covered Our Holiday-Induced Eye Bags in Seconds<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We put it to the test.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on December 22, 2025 12:02PM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" alt=\"Byrdie editor selfies\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Byrdie editor selfies\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>e.l.f. Cosmetics is launching a new concealer: Soft Glam Satin Concealer.<\/li>\n<li>The medium buildable coverage formula has a soft finish and marks the brand&#8217;s first new concealer launch in six years.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s been a big month for e.l.f. Cosmetics. But really, when hasn&#8217;t it been? It was a big <em>year <\/em>for e.l.f. Cosmetics! Back in May, the affordable makeup and skincare institution acquired Hailey Bieber&#8217;s Rhode brand in a billion dollar deal. This month, they have <em>five <\/em>new launches to share\u2014including their first new concealer in six years.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the buildable medium coverage Soft Glam Satin Concealer\u2014including Team Byrdie&#8217;s honest reviews.\n<\/p>\n<figure id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"2500\" alt=\"A tube of e.l.f.'s new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" width=\"1786\" height=\"2500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A tube of e.l.f.'s new concealer.\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$5 at Elfcosmetics.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes, the only inspiration you need to create something new is that everyone has been asking for it. Six years is long enough to make someone beg! For new concealer, at least.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We&#8217;ve long been fans of e.l.f.&#8217;s 16HR Camo Concealer (it&#8217;s Team Byrdie&#8217;s favorite drugstore long-wearing concealer), but not everyone is about a matte finish. This new version is getting with the times, aka 2025 when we&#8217;re all about a soft and satin-y look.<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Soft Glam fam\u2014which already includes the brand&#8217;s beloved Soft Glam Satin Foundation\u2014is also expanding with Soft Glam Brightening Corrector. Available in white, light pink, and dark pink, you can layer it under your concealer to brighten and neutralize discoloration and dark circles.\n<\/p>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand describes the new concealer as &#8220;luxurious,&#8221; with a high-performance formula that delivers creamy, lightweight, and long-wearing coverage with no caking, creasing, or transferring. To keep the &#8220;soft&#8221; in soft glam, the formula includes hydrating ingredients like hyaluronic acid and a hibiscus complex. It also contains amino acid-coated pigments for a soft feel.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Soft Glam Concealer comes in a range of\u00a036 inclusive shades that&#8217;ll help you cover your dark circles, redness, and any blemishes. Then there&#8217;s that soft and radiant finish, of course.\n<\/p>\n<h2 id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Reviews <\/span><\/h2>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ali Webb, associate editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Ali Webb<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Some transparency about my holiday season chaos actually serves to show how impressive this concealer is: I swiped it onto my under-eyes in the morning before a busy travel day and only took this selfie about five hours later (with no touch-ups necessary). It\u2019s pretty full-coverage yet blends and wears effortlessly, with a satin finish that lasts all day.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Araziel Jackson, social media editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_5-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_5-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Araziel Jackson<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I&#8217;ve never been someone who wears a lot of makeup. A skin-forward look (lots of serums and SPF) with blush and mascara is my daily go-to. However, I&#8217;ve been searching for the right concealer for when I want more coverage. I used e.l.f.&#8217;s new Soft Glam Satin Concealer in shade 50\u2014a deep warm color that instantly brightened my dark circles. I wore this look from day-to-night and there wasn&#8217;t any cakiness or a creasing in sight. Would happily add this lightweight, hydrating formula to my &#8216;full face&#8217; routine.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Bella Cacciatore, senior news editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_6-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_6-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;For something called &#8216;soft glam,&#8217; this concealer really packs a punch! A little goes a long way\u2014just a dab covered my travel-induced dark circles in seconds. Despite the pigment load, it has a lovely satin finish that looks so natural, with minimal creasing and no cake. It feels super lightweight and hydrating, and shade 13 Fair Neutral was the perfect brightening pop on my skin tone. For $5, you really can&#8217;t go wrong with this one.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Face<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Two individuals holding concealer products, one on the left wearing a yellow shirt and curly hair, the other on the right with wavy hair\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-drugstore-concealers-tout-recirc-bfcea868701946f193eeac985d9826c3-8.webp\" title=\"byr-drugstore-concealers-tout-recirc-bfcea868701946f193eeac985d9826c3-8\"><img loading=\"lazy\" decoding=\"async\" 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title=\"winter-uglies-554063c09da745d389e0a5b9b64b5f3b\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">10 Makeup Tips for Combating the &#8220;Winter Uglies&#8221;\u2014According to a Makeup Artist<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Setting Sprays Featuring Charlotte Tilbury Airbrush Flawless and MAKEUP BY MARIO SurrealSkin Tested On People's Faces\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-8.webp\" title=\"byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Setting Sprays Featuring Charlotte Tilbury Airbrush Flawless and MAKEUP BY MARIO SurrealSkin Tested On People's Faces\" title=\"byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 11 Best Setting Sprays for Long-Lasting Makeup, Tested and MUA-Approved<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">E.l.f.&#8217;s New Soft Glam Concealer Covered Our Holiday-Induced Eye Bags in Seconds<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We put it to the test.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-16\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on December 22, 2025 12:02PM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" alt=\"Byrdie editor selfies\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Byrdie editor selfies\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>e.l.f. Cosmetics is launching a new concealer: Soft Glam Satin Concealer.<\/li>\n<li>The medium buildable coverage formula has a soft finish and marks the brand&#8217;s first new concealer launch in six years.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s been a big month for e.l.f. Cosmetics. But really, when hasn&#8217;t it been? It was a big <em>year <\/em>for e.l.f. Cosmetics! Back in May, the affordable makeup and skincare institution acquired Hailey Bieber&#8217;s Rhode brand in a billion dollar deal. This month, they have <em>five <\/em>new launches to share\u2014including their first new concealer in six years.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the buildable medium coverage Soft Glam Satin Concealer\u2014including Team Byrdie&#8217;s honest reviews.\n<\/p>\n<figure id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"2500\" alt=\"A tube of e.l.f.'s new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" width=\"1786\" height=\"2500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A tube of e.l.f.'s new concealer.\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$5 at Elfcosmetics.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes, the only inspiration you need to create something new is that everyone has been asking for it. Six years is long enough to make someone beg! For new concealer, at least.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We&#8217;ve long been fans of e.l.f.&#8217;s 16HR Camo Concealer (it&#8217;s Team Byrdie&#8217;s favorite drugstore long-wearing concealer), but not everyone is about a matte finish. This new version is getting with the times, aka 2025 when we&#8217;re all about a soft and satin-y look.<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Soft Glam fam\u2014which already includes the brand&#8217;s beloved Soft Glam Satin Foundation\u2014is also expanding with Soft Glam Brightening Corrector. Available in white, light pink, and dark pink, you can layer it under your concealer to brighten and neutralize discoloration and dark circles.\n<\/p>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand describes the new concealer as &#8220;luxurious,&#8221; with a high-performance formula that delivers creamy, lightweight, and long-wearing coverage with no caking, creasing, or transferring. To keep the &#8220;soft&#8221; in soft glam, the formula includes hydrating ingredients like hyaluronic acid and a hibiscus complex. It also contains amino acid-coated pigments for a soft feel.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Soft Glam Concealer comes in a range of\u00a036 inclusive shades that&#8217;ll help you cover your dark circles, redness, and any blemishes. Then there&#8217;s that soft and radiant finish, of course.\n<\/p>\n<h2 id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Reviews <\/span><\/h2>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ali Webb, associate editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Ali Webb<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Some transparency about my holiday season chaos actually serves to show how impressive this concealer is: I swiped it onto my under-eyes in the morning before a busy travel day and only took this selfie about five hours later (with no touch-ups necessary). It\u2019s pretty full-coverage yet blends and wears effortlessly, with a satin finish that lasts all day.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Araziel Jackson, social media editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_5-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_5-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Araziel Jackson<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I&#8217;ve never been someone who wears a lot of makeup. A skin-forward look (lots of serums and SPF) with blush and mascara is my daily go-to. However, I&#8217;ve been searching for the right concealer for when I want more coverage. I used e.l.f.&#8217;s new Soft Glam Satin Concealer in shade 50\u2014a deep warm color that instantly brightened my dark circles. I wore this look from day-to-night and there wasn&#8217;t any cakiness or a creasing in sight. Would happily add this lightweight, hydrating formula to my &#8216;full face&#8217; routine.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Bella Cacciatore, senior news editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_6-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_6-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;For something called &#8216;soft glam,&#8217; this concealer really packs a punch! A little goes a long way\u2014just a dab covered my travel-induced dark circles in seconds. Despite the pigment load, it has a lovely satin finish that looks so natural, with minimal creasing and no cake. It feels super lightweight and hydrating, and shade 13 Fair Neutral was the perfect brightening pop on my skin tone. For $5, you really can&#8217;t go wrong with this one.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Face<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" alt=\"Byrdie editor selfies\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4.webp\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Byrdie editor selfies\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-4\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>e.l.f. Cosmetics is launching a new concealer: Soft Glam Satin Concealer.<\/li>\n<li>The medium buildable coverage formula has a soft finish and marks the brand&#8217;s first new concealer launch in six years.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s been a big month for e.l.f. Cosmetics. But really, when hasn&#8217;t it been? It was a big <em>year <\/em>for e.l.f. Cosmetics! Back in May, the affordable makeup and skincare institution acquired Hailey Bieber&#8217;s Rhode brand in a billion dollar deal. This month, they have <em>five <\/em>new launches to share\u2014including their first new concealer in six years.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the buildable medium coverage Soft Glam Satin Concealer\u2014including Team Byrdie&#8217;s honest reviews.\n<\/p>\n<figure id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"2500\" alt=\"A tube of e.l.f.'s new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" width=\"1786\" height=\"2500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A tube of e.l.f.'s new concealer.\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$5 at Elfcosmetics.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes, the only inspiration you need to create something new is that everyone has been asking for it. Six years is long enough to make someone beg! For new concealer, at least.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We&#8217;ve long been fans of e.l.f.&#8217;s 16HR Camo Concealer (it&#8217;s Team Byrdie&#8217;s favorite drugstore long-wearing concealer), but not everyone is about a matte finish. This new version is getting with the times, aka 2025 when we&#8217;re all about a soft and satin-y look.<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Soft Glam fam\u2014which already includes the brand&#8217;s beloved Soft Glam Satin Foundation\u2014is also expanding with Soft Glam Brightening Corrector. Available in white, light pink, and dark pink, you can layer it under your concealer to brighten and neutralize discoloration and dark circles.\n<\/p>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand describes the new concealer as &#8220;luxurious,&#8221; with a high-performance formula that delivers creamy, lightweight, and long-wearing coverage with no caking, creasing, or transferring. To keep the &#8220;soft&#8221; in soft glam, the formula includes hydrating ingredients like hyaluronic acid and a hibiscus complex. It also contains amino acid-coated pigments for a soft feel.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Soft Glam Concealer comes in a range of\u00a036 inclusive shades that&#8217;ll help you cover your dark circles, redness, and any blemishes. Then there&#8217;s that soft and radiant finish, of course.\n<\/p>\n<h2 id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Reviews <\/span><\/h2>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ali Webb, associate editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Ali Webb<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Some transparency about my holiday season chaos actually serves to show how impressive this concealer is: I swiped it onto my under-eyes in the morning before a busy travel day and only took this selfie about five hours later (with no touch-ups necessary). It\u2019s pretty full-coverage yet blends and wears effortlessly, with a satin finish that lasts all day.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Araziel Jackson, social media editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_5-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_5-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Araziel Jackson<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I&#8217;ve never been someone who wears a lot of makeup. A skin-forward look (lots of serums and SPF) with blush and mascara is my daily go-to. However, I&#8217;ve been searching for the right concealer for when I want more coverage. I used e.l.f.&#8217;s new Soft Glam Satin Concealer in shade 50\u2014a deep warm color that instantly brightened my dark circles. I wore this look from day-to-night and there wasn&#8217;t any cakiness or a creasing in sight. Would happily add this lightweight, hydrating formula to my &#8216;full face&#8217; routine.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Bella Cacciatore, senior news editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_6-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_6-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;For something called &#8216;soft glam,&#8217; this concealer really packs a punch! A little goes a long way\u2014just a dab covered my travel-induced dark circles in seconds. Despite the pigment load, it has a lovely satin finish that looks so natural, with minimal creasing and no cake. It feels super lightweight and hydrating, and shade 13 Fair Neutral was the perfect brightening pop on my skin tone. For $5, you really can&#8217;t go wrong with this one.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>e.l.f. Cosmetics is launching a new concealer: Soft Glam Satin Concealer.<\/li>\n<li>The medium buildable coverage formula has a soft finish and marks the brand&#8217;s first new concealer launch in six years.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s been a big month for e.l.f. Cosmetics. But really, when hasn&#8217;t it been? It was a big <em>year <\/em>for e.l.f. Cosmetics! Back in May, the affordable makeup and skincare institution acquired Hailey Bieber&#8217;s Rhode brand in a billion dollar deal. This month, they have <em>five <\/em>new launches to share\u2014including their first new concealer in six years.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the buildable medium coverage Soft Glam Satin Concealer\u2014including Team Byrdie&#8217;s honest reviews.\n<\/p>\n<figure id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"2500\" alt=\"A tube of e.l.f.'s new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-3-2b41f636528844249c6165847e1eca0d.webp\" width=\"1786\" height=\"2500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A tube of e.l.f.'s new concealer.\" title=\"e-l-f-3-2b41f636528844249c6165847e1eca0d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$5 at Elfcosmetics.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes, the only inspiration you need to create something new is that everyone has been asking for it. Six years is long enough to make someone beg! For new concealer, at least.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> We&#8217;ve long been fans of e.l.f.&#8217;s 16HR Camo Concealer (it&#8217;s Team Byrdie&#8217;s favorite drugstore long-wearing concealer), but not everyone is about a matte finish. This new version is getting with the times, aka 2025 when we&#8217;re all about a soft and satin-y look.<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-1-348f734708f342fca1870bff61f6a90e.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model applying e.l.f. Cosmetics' new concealer.\" title=\"e-l-f-1-348f734708f342fca1870bff61f6a90e\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Soft Glam fam\u2014which already includes the brand&#8217;s beloved Soft Glam Satin Foundation\u2014is also expanding with Soft Glam Brightening Corrector. Available in white, light pink, and dark pink, you can layer it under your concealer to brighten and neutralize discoloration and dark circles.\n<\/p>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand describes the new concealer as &#8220;luxurious,&#8221; with a high-performance formula that delivers creamy, lightweight, and long-wearing coverage with no caking, creasing, or transferring. To keep the &#8220;soft&#8221; in soft glam, the formula includes hydrating ingredients like hyaluronic acid and a hibiscus complex. It also contains amino acid-coated pigments for a soft feel.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"2000\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9.webp\" width=\"1429\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"The new e.l.f. Soft Glam concealer lineup.\" title=\"e-l-f-4-ec7c10135e5248a6b23f760b0df04ba9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>e.l.f. Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Soft Glam Concealer comes in a range of\u00a036 inclusive shades that&#8217;ll help you cover your dark circles, redness, and any blemishes. Then there&#8217;s that soft and radiant finish, of course.\n<\/p>\n<h2 id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Reviews <\/span><\/h2>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ali Webb, associate editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/alielfconcealer-ebb21671a61b49df8afeb97ed2933b10.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"alielfconcealer-ebb21671a61b49df8afeb97ed2933b10\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Ali Webb<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Some transparency about my holiday season chaos actually serves to show how impressive this concealer is: I swiped it onto my under-eyes in the morning before a busy travel day and only took this selfie about five hours later (with no touch-ups necessary). It\u2019s pretty full-coverage yet blends and wears effortlessly, with a satin finish that lasts all day.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Araziel Jackson, social media editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_5-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arazielelfconcealer-78829688615b48918ad9aa173c901067.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"arazielelfconcealer-78829688615b48918ad9aa173c901067\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_5-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Araziel Jackson<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I&#8217;ve never been someone who wears a lot of makeup. A skin-forward look (lots of serums and SPF) with blush and mascara is my daily go-to. However, I&#8217;ve been searching for the right concealer for when I want more coverage. I used e.l.f.&#8217;s new Soft Glam Satin Concealer in shade 50\u2014a deep warm color that instantly brightened my dark circles. I wore this look from day-to-night and there wasn&#8217;t any cakiness or a creasing in sight. Would happily add this lightweight, hydrating formula to my &#8216;full face&#8217; routine.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Bella Cacciatore, senior news editor <\/span><\/h2>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" alt=\"Byrdie editor selfie\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_6-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/bellaelfconcealer-69d4224af5934fe1a25b147d5203c400.webp\" width=\"1200\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor selfie\" title=\"bellaelfconcealer-69d4224af5934fe1a25b147d5203c400\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_6-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;For something called &#8216;soft glam,&#8217; this concealer really packs a punch! A little goes a long way\u2014just a dab covered my travel-induced dark circles in seconds. Despite the pigment load, it has a lovely satin finish that looks so natural, with minimal creasing and no cake. It feels super lightweight and hydrating, and shade 13 Fair Neutral was the perfect brightening pop on my skin tone. For $5, you really can&#8217;t go wrong with this one.&#8221;\n<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/elf-soft-glam-concealer-review-11871158<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. E.l.f.&#8217;s New Soft Glam Concealer Covered Our Holiday-Induced Eye Bags in Seconds We put it to the test. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1517469,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1517468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1517468"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1517469"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1517468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1517468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1517468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}