{"id":1517340,"date":"2025-12-29T14:00:00","date_gmt":"2025-12-29T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1517340"},"modified":"2025-12-29T14:00:00","modified_gmt":"2025-12-29T11:00:00","slug":"you-can-now-literally-bathe-in-tower-28s-sos-spray","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1517340","title":{"rendered":"You Can Now Literally Bathe in Tower 28’s SOS Spray"},"content":{"rendered":"

<\/p>\n
\n
\n
\n

If you click on links we provide, we may receive compensation.\n<\/p>\n

You Can Now Literally Bathe in Tower 28’s SOS Spray<\/h1>\n

Meet SOS Rescue + Relief Body Wash.<\/p>\n

\n
\n
\n
By<\/span><\/p>\n
Sophie Vilensky<\/p>\n
\n
\n
\n
\"Sophie\"Sophie<\/div>\n<\/div>\n
\nSophie Vilensky\n<\/div>\n
\n
    \n
  • <\/ul>\n<\/div>\n
    \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on December 29, 2025 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    \n
    \n
    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Tower 28<\/p>\n

    <\/span><\/figcaption><\/figure>\n

    \n
    \n

    Key Takeaways<\/p>\n

    \n
      \n
    • Tower 28’s newest innovation, SOS Rescue + Relief Body Wash, is launching December 29.<\/li>\n
    • The body wash was inspired by founder and CEO Amy Liu’s own experiences with adult eczema.<\/li>\n
    • The new product comes with Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

      This very morning, my sister looked me right in the eye and asked me why I’ve been talking about eczema so much. What can I tell you, girl? It’s winter, which means it’s dry out, which means everyone’s skin is close to crisis\u2014especially those with dry skin-triggered inflammatory skin conditions\n<\/p>\n

      I’d say it was time to throw up the SOS signal, but it’s already been flashing. And, per usual, Tower 28 is here to save our skin.\n<\/p>\n

      On Monday, December 29, Tower 28 is launching SOS Rescue + Relief Body Wash, a derm-approved, hypoallergenic, pH-balanced treatment that they describe as “a medicated bath in a bottle.” Keep reading to discover everything there is to know about the much-needed product, including insight from the brand’s founder and CEO, Amy Liu.\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Tower 28<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      \n
      $22 at Sephora<\/span><\/span><\/div>\n<\/div>\n

      The Inspiration <\/span><\/h2>\n

      Did you know dermatologists sometimes recommend bleach baths for adult eczema? Liu does, and feels as intimidated by the prospect as everyone else who’s received the suggestion. Yes, they’re effective\u2014but you’re paying for results with a major lack of comfort.\n<\/p>\n

      “I\u2019ll be honest, I never actually did them because they felt so intimidating. The idea of pouring bleach into a tub and hoping it wouldn\u2019t make things worse just didn\u2019t sit right with me,” she tells Byrdie.\n<\/p>\n

      This personal experience led the founder to design something better: a product that could offer those same clinically proven results in a super gentle and easy-to-use format.\n<\/p>\n

      “I kept thinking there had to be an easier and less scary way. That\u2019s what inspired SOS Rescue + Relief Body Wash. I wanted to take an ingredient that is clinically proven to support sensitive, easily irritated skin, like sodium hypochlorite, and turn it into a simple and comforting shower routine rather than something that feels clinical or overwhelming,” the founder explains. “You only leave it on for two or three minutes while you\u2019re washing your hair or shaving, and you get the benefit of real cleansing too since we added surfactants. It\u2019s so much more convenient than soaking in a tub for ten minutes.”<\/p>\n

      \n
      \n
      \"The\"The<\/div>\n<\/div>
      <\/p>\n

      Tower 28<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      The Formula <\/span><\/h2>\n

      Arriving with a\u00a0Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation, the product was formulated to soothe and strengthen while cleansing like a normal body wash. There’s no sitting in bleach required, but one of bleach’s main ingredients does make an appearance. It’s not scary, promise.\n<\/p>\n

      Instead, the formula is equipped with sodium hypochlorite, a longtime medical professional-trusted ingredient that helps kill bacteria and prevent its spread while calming skin prone to eczema, rosacea, and psoriasis.\n<\/p>\n

      Liu is proud of her company’s use of the ingredient, especially how they made it feel “approachable and comforting” instead of “clinical or scary.”\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Tower 28<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      “It\u2019s a component of bleach and closely related to hypochlorous acid, but when it\u2019s properly diluted and paired with soothing ingredients, it becomes this incredibly gentle way to cleanse the skin without drying or stripping,” she explains. “Dermatologists have recommended it for years to help remove bacteria, daily buildup, and impurities.”\n<\/p>\n

      “To take something so trusted and package it in a way that feels simple, safe, and actually enjoyable to use is really meaningful to me,” she adds. “And the fact that the formula earned seals from the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation makes me feel like we did right by our sensitive-skin community.”<\/p>\n

      You’ll also find a couple of impressive plant extracts. Apple fruit extract helps skin retain moisture and protects against free radicals while cactus flower extract improves texture and deeply hydrates. When the brand first started formulating the product, Liu’s number one rule was that it had to be something she’d feel comfortable using during her worst flare-ups, when her skin was cracked, burning, and extra-reactive.\n<\/p>\n

      “That meant keeping it extremely gentle, pH-balanced, hypoallergenic, gynecologist-tested (so it’s safe to use on intimate areas) and free of anything that could set sensitive skin off,” notes the expert. “At the same time, it needed to be truly effective, not just \u2018clean.'”<\/p>\n

      How to Use It <\/span><\/h2>\n

      I probably don’t know how to teach you to apply body wash, but there is one key difference with this product. After applying it all over the body and massaging to lather, you’ll leave it on for two to three minutes before rinsing. It can be used daily, and 97% of clinical testers (including those with acne-prone skin!) found they experienced less skin flakiness, no burning or stinging while using, and more hydrated skin when they added it to their routine.<\/p>\n

      “I want people to step out of the shower feeling relieved\u2014like their skin has finally met something that gets it,” explains Liu. “My hope is that using this wash feels empowering, not clinical or scary. If someone with sensitive skin can feel calmer, more comfortable, and a little more in control after using it, then we did our job.”\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

      \n
      \n
      Read more:<\/div>\n
        \n
      • Skin<\/span><\/li>\n
      • Body<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
        \n

        Related Stories<\/h2>\n
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          8 Body Oils That Are So Good They May Just Replace Your Go-To Lotion<\/span><\/span><\/div>\n<\/li>\n
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            <\/main><\/p>\n

            \n
            \n
            \n

            If you click on links we provide, we may receive compensation.\n<\/p>\n

            You Can Now Literally Bathe in Tower 28’s SOS Spray<\/h1>\n

            Meet SOS Rescue + Relief Body Wash.<\/p>\n

            \n
            \n
            \n
            By<\/span><\/p>\n
            Sophie Vilensky<\/p>\n
            \n
            \n
            \n
            \"Sophie\"Sophie<\/div>\n<\/div>\n
            \nSophie Vilensky\n<\/div>\n
            \n
              \n
            • <\/ul>\n<\/div>\n
              \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
              \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              Published on December 29, 2025 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              \n
              \n
              \n
              \n
              \"A\"A<\/div>\n<\/div>
              <\/p>\n

              Tower 28<\/p>\n

              <\/span><\/figcaption><\/figure>\n

              \n
              \n

              Key Takeaways<\/p>\n

              \n
                \n
              • Tower 28’s newest innovation, SOS Rescue + Relief Body Wash, is launching December 29.<\/li>\n
              • The body wash was inspired by founder and CEO Amy Liu’s own experiences with adult eczema.<\/li>\n
              • The new product comes with Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                This very morning, my sister looked me right in the eye and asked me why I’ve been talking about eczema so much. What can I tell you, girl? It’s winter, which means it’s dry out, which means everyone’s skin is close to crisis\u2014especially those with dry skin-triggered inflammatory skin conditions\n<\/p>\n

                I’d say it was time to throw up the SOS signal, but it’s already been flashing. And, per usual, Tower 28 is here to save our skin.\n<\/p>\n

                On Monday, December 29, Tower 28 is launching SOS Rescue + Relief Body Wash, a derm-approved, hypoallergenic, pH-balanced treatment that they describe as “a medicated bath in a bottle.” Keep reading to discover everything there is to know about the much-needed product, including insight from the brand’s founder and CEO, Amy Liu.\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Tower 28<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                \n
                $22 at Sephora<\/span><\/span><\/div>\n<\/div>\n

                The Inspiration <\/span><\/h2>\n

                Did you know dermatologists sometimes recommend bleach baths for adult eczema? Liu does, and feels as intimidated by the prospect as everyone else who’s received the suggestion. Yes, they’re effective\u2014but you’re paying for results with a major lack of comfort.\n<\/p>\n

                “I\u2019ll be honest, I never actually did them because they felt so intimidating. The idea of pouring bleach into a tub and hoping it wouldn\u2019t make things worse just didn\u2019t sit right with me,” she tells Byrdie.\n<\/p>\n

                This personal experience led the founder to design something better: a product that could offer those same clinically proven results in a super gentle and easy-to-use format.\n<\/p>\n

                “I kept thinking there had to be an easier and less scary way. That\u2019s what inspired SOS Rescue + Relief Body Wash. I wanted to take an ingredient that is clinically proven to support sensitive, easily irritated skin, like sodium hypochlorite, and turn it into a simple and comforting shower routine rather than something that feels clinical or overwhelming,” the founder explains. “You only leave it on for two or three minutes while you\u2019re washing your hair or shaving, and you get the benefit of real cleansing too since we added surfactants. It\u2019s so much more convenient than soaking in a tub for ten minutes.”<\/p>\n

                \n
                \n
                \"The\"The<\/div>\n<\/div>
                <\/p>\n

                Tower 28<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                The Formula <\/span><\/h2>\n

                Arriving with a\u00a0Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation, the product was formulated to soothe and strengthen while cleansing like a normal body wash. There’s no sitting in bleach required, but one of bleach’s main ingredients does make an appearance. It’s not scary, promise.\n<\/p>\n

                Instead, the formula is equipped with sodium hypochlorite, a longtime medical professional-trusted ingredient that helps kill bacteria and prevent its spread while calming skin prone to eczema, rosacea, and psoriasis.\n<\/p>\n

                Liu is proud of her company’s use of the ingredient, especially how they made it feel “approachable and comforting” instead of “clinical or scary.”\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Tower 28<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                “It\u2019s a component of bleach and closely related to hypochlorous acid, but when it\u2019s properly diluted and paired with soothing ingredients, it becomes this incredibly gentle way to cleanse the skin without drying or stripping,” she explains. “Dermatologists have recommended it for years to help remove bacteria, daily buildup, and impurities.”\n<\/p>\n

                “To take something so trusted and package it in a way that feels simple, safe, and actually enjoyable to use is really meaningful to me,” she adds. “And the fact that the formula earned seals from the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation makes me feel like we did right by our sensitive-skin community.”<\/p>\n

                You’ll also find a couple of impressive plant extracts. Apple fruit extract helps skin retain moisture and protects against free radicals while cactus flower extract improves texture and deeply hydrates. When the brand first started formulating the product, Liu’s number one rule was that it had to be something she’d feel comfortable using during her worst flare-ups, when her skin was cracked, burning, and extra-reactive.\n<\/p>\n

                “That meant keeping it extremely gentle, pH-balanced, hypoallergenic, gynecologist-tested (so it’s safe to use on intimate areas) and free of anything that could set sensitive skin off,” notes the expert. “At the same time, it needed to be truly effective, not just \u2018clean.'”<\/p>\n

                How to Use It <\/span><\/h2>\n

                I probably don’t know how to teach you to apply body wash, but there is one key difference with this product. After applying it all over the body and massaging to lather, you’ll leave it on for two to three minutes before rinsing. It can be used daily, and 97% of clinical testers (including those with acne-prone skin!) found they experienced less skin flakiness, no burning or stinging while using, and more hydrated skin when they added it to their routine.<\/p>\n

                “I want people to step out of the shower feeling relieved\u2014like their skin has finally met something that gets it,” explains Liu. “My hope is that using this wash feels empowering, not clinical or scary. If someone with sensitive skin can feel calmer, more comfortable, and a little more in control after using it, then we did our job.”\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                \n
                \n
                Read more:<\/div>\n
                  \n
                • Skin<\/span><\/li>\n
                • Body<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
                  \n
                  \n
                  \n
                  \n
                  \"A\"A<\/div>\n<\/div>
                  <\/p>\n

                  Tower 28<\/p>\n

                  <\/span><\/figcaption><\/figure>\n

                  \n
                  \n

                  Key Takeaways<\/p>\n

                  \n
                    \n
                  • Tower 28’s newest innovation, SOS Rescue + Relief Body Wash, is launching December 29.<\/li>\n
                  • The body wash was inspired by founder and CEO Amy Liu’s own experiences with adult eczema.<\/li>\n
                  • The new product comes with Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                    This very morning, my sister looked me right in the eye and asked me why I’ve been talking about eczema so much. What can I tell you, girl? It’s winter, which means it’s dry out, which means everyone’s skin is close to crisis\u2014especially those with dry skin-triggered inflammatory skin conditions\n<\/p>\n

                    I’d say it was time to throw up the SOS signal, but it’s already been flashing. And, per usual, Tower 28 is here to save our skin.\n<\/p>\n

                    On Monday, December 29, Tower 28 is launching SOS Rescue + Relief Body Wash, a derm-approved, hypoallergenic, pH-balanced treatment that they describe as “a medicated bath in a bottle.” Keep reading to discover everything there is to know about the much-needed product, including insight from the brand’s founder and CEO, Amy Liu.\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Tower 28<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    \n
                    $22 at Sephora<\/span><\/span><\/div>\n<\/div>\n

                    The Inspiration <\/span><\/h2>\n

                    Did you know dermatologists sometimes recommend bleach baths for adult eczema? Liu does, and feels as intimidated by the prospect as everyone else who’s received the suggestion. Yes, they’re effective\u2014but you’re paying for results with a major lack of comfort.\n<\/p>\n

                    “I\u2019ll be honest, I never actually did them because they felt so intimidating. The idea of pouring bleach into a tub and hoping it wouldn\u2019t make things worse just didn\u2019t sit right with me,” she tells Byrdie.\n<\/p>\n

                    This personal experience led the founder to design something better: a product that could offer those same clinically proven results in a super gentle and easy-to-use format.\n<\/p>\n

                    “I kept thinking there had to be an easier and less scary way. That\u2019s what inspired SOS Rescue + Relief Body Wash. I wanted to take an ingredient that is clinically proven to support sensitive, easily irritated skin, like sodium hypochlorite, and turn it into a simple and comforting shower routine rather than something that feels clinical or overwhelming,” the founder explains. “You only leave it on for two or three minutes while you\u2019re washing your hair or shaving, and you get the benefit of real cleansing too since we added surfactants. It\u2019s so much more convenient than soaking in a tub for ten minutes.”<\/p>\n

                    \n
                    \n
                    \"The\"The<\/div>\n<\/div>
                    <\/p>\n

                    Tower 28<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    The Formula <\/span><\/h2>\n

                    Arriving with a\u00a0Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation, the product was formulated to soothe and strengthen while cleansing like a normal body wash. There’s no sitting in bleach required, but one of bleach’s main ingredients does make an appearance. It’s not scary, promise.\n<\/p>\n

                    Instead, the formula is equipped with sodium hypochlorite, a longtime medical professional-trusted ingredient that helps kill bacteria and prevent its spread while calming skin prone to eczema, rosacea, and psoriasis.\n<\/p>\n

                    Liu is proud of her company’s use of the ingredient, especially how they made it feel “approachable and comforting” instead of “clinical or scary.”\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Tower 28<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    “It\u2019s a component of bleach and closely related to hypochlorous acid, but when it\u2019s properly diluted and paired with soothing ingredients, it becomes this incredibly gentle way to cleanse the skin without drying or stripping,” she explains. “Dermatologists have recommended it for years to help remove bacteria, daily buildup, and impurities.”\n<\/p>\n

                    “To take something so trusted and package it in a way that feels simple, safe, and actually enjoyable to use is really meaningful to me,” she adds. “And the fact that the formula earned seals from the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation makes me feel like we did right by our sensitive-skin community.”<\/p>\n

                    You’ll also find a couple of impressive plant extracts. Apple fruit extract helps skin retain moisture and protects against free radicals while cactus flower extract improves texture and deeply hydrates. When the brand first started formulating the product, Liu’s number one rule was that it had to be something she’d feel comfortable using during her worst flare-ups, when her skin was cracked, burning, and extra-reactive.\n<\/p>\n

                    “That meant keeping it extremely gentle, pH-balanced, hypoallergenic, gynecologist-tested (so it’s safe to use on intimate areas) and free of anything that could set sensitive skin off,” notes the expert. “At the same time, it needed to be truly effective, not just \u2018clean.'”<\/p>\n

                    How to Use It <\/span><\/h2>\n

                    I probably don’t know how to teach you to apply body wash, but there is one key difference with this product. After applying it all over the body and massaging to lather, you’ll leave it on for two to three minutes before rinsing. It can be used daily, and 97% of clinical testers (including those with acne-prone skin!) found they experienced less skin flakiness, no burning or stinging while using, and more hydrated skin when they added it to their routine.<\/p>\n

                    “I want people to step out of the shower feeling relieved\u2014like their skin has finally met something that gets it,” explains Liu. “My hope is that using this wash feels empowering, not clinical or scary. If someone with sensitive skin can feel calmer, more comfortable, and a little more in control after using it, then we did our job.”\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                    \n
                    \n

                    Key Takeaways<\/p>\n

                    \n
                      \n
                    • Tower 28’s newest innovation, SOS Rescue + Relief Body Wash, is launching December 29.<\/li>\n
                    • The body wash was inspired by founder and CEO Amy Liu’s own experiences with adult eczema.<\/li>\n
                    • The new product comes with Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                      This very morning, my sister looked me right in the eye and asked me why I’ve been talking about eczema so much. What can I tell you, girl? It’s winter, which means it’s dry out, which means everyone’s skin is close to crisis\u2014especially those with dry skin-triggered inflammatory skin conditions\n<\/p>\n

                      I’d say it was time to throw up the SOS signal, but it’s already been flashing. And, per usual, Tower 28 is here to save our skin.\n<\/p>\n

                      On Monday, December 29, Tower 28 is launching SOS Rescue + Relief Body Wash, a derm-approved, hypoallergenic, pH-balanced treatment that they describe as “a medicated bath in a bottle.” Keep reading to discover everything there is to know about the much-needed product, including insight from the brand’s founder and CEO, Amy Liu.\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Tower 28<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      \n
                      $22 at Sephora<\/span><\/span><\/div>\n<\/div>\n

                      The Inspiration <\/span><\/h2>\n

                      Did you know dermatologists sometimes recommend bleach baths for adult eczema? Liu does, and feels as intimidated by the prospect as everyone else who’s received the suggestion. Yes, they’re effective\u2014but you’re paying for results with a major lack of comfort.\n<\/p>\n

                      “I\u2019ll be honest, I never actually did them because they felt so intimidating. The idea of pouring bleach into a tub and hoping it wouldn\u2019t make things worse just didn\u2019t sit right with me,” she tells Byrdie.\n<\/p>\n

                      This personal experience led the founder to design something better: a product that could offer those same clinically proven results in a super gentle and easy-to-use format.\n<\/p>\n

                      “I kept thinking there had to be an easier and less scary way. That\u2019s what inspired SOS Rescue + Relief Body Wash. I wanted to take an ingredient that is clinically proven to support sensitive, easily irritated skin, like sodium hypochlorite, and turn it into a simple and comforting shower routine rather than something that feels clinical or overwhelming,” the founder explains. “You only leave it on for two or three minutes while you\u2019re washing your hair or shaving, and you get the benefit of real cleansing too since we added surfactants. It\u2019s so much more convenient than soaking in a tub for ten minutes.”<\/p>\n

                      \n
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                      \"The\"The<\/div>\n<\/div>
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                      Tower 28<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      The Formula <\/span><\/h2>\n

                      Arriving with a\u00a0Triple Seal Approval\u00a0from the\u00a0National Eczema Association,\u00a0National Rosacea Society, and\u00a0National Psoriasis Foundation, the product was formulated to soothe and strengthen while cleansing like a normal body wash. There’s no sitting in bleach required, but one of bleach’s main ingredients does make an appearance. It’s not scary, promise.\n<\/p>\n

                      Instead, the formula is equipped with sodium hypochlorite, a longtime medical professional-trusted ingredient that helps kill bacteria and prevent its spread while calming skin prone to eczema, rosacea, and psoriasis.\n<\/p>\n

                      Liu is proud of her company’s use of the ingredient, especially how they made it feel “approachable and comforting” instead of “clinical or scary.”\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
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                      Tower 28<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      “It\u2019s a component of bleach and closely related to hypochlorous acid, but when it\u2019s properly diluted and paired with soothing ingredients, it becomes this incredibly gentle way to cleanse the skin without drying or stripping,” she explains. “Dermatologists have recommended it for years to help remove bacteria, daily buildup, and impurities.”\n<\/p>\n

                      “To take something so trusted and package it in a way that feels simple, safe, and actually enjoyable to use is really meaningful to me,” she adds. “And the fact that the formula earned seals from the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation makes me feel like we did right by our sensitive-skin community.”<\/p>\n

                      You’ll also find a couple of impressive plant extracts. Apple fruit extract helps skin retain moisture and protects against free radicals while cactus flower extract improves texture and deeply hydrates. When the brand first started formulating the product, Liu’s number one rule was that it had to be something she’d feel comfortable using during her worst flare-ups, when her skin was cracked, burning, and extra-reactive.\n<\/p>\n

                      “That meant keeping it extremely gentle, pH-balanced, hypoallergenic, gynecologist-tested (so it’s safe to use on intimate areas) and free of anything that could set sensitive skin off,” notes the expert. “At the same time, it needed to be truly effective, not just \u2018clean.'”<\/p>\n

                      How to Use It <\/span><\/h2>\n

                      I probably don’t know how to teach you to apply body wash, but there is one key difference with this product. After applying it all over the body and massaging to lather, you’ll leave it on for two to three minutes before rinsing. It can be used daily, and 97% of clinical testers (including those with acne-prone skin!) found they experienced less skin flakiness, no burning or stinging while using, and more hydrated skin when they added it to their routine.<\/p>\n

                      “I want people to step out of the shower feeling relieved\u2014like their skin has finally met something that gets it,” explains Liu. “My hope is that using this wash feels empowering, not clinical or scary. If someone with sensitive skin can feel calmer, more comfortable, and a little more in control after using it, then we did our job.”\n<\/p>\n<\/div>\n

                      Source URL: https:\/\/www.byrdie.com\/tower-28-sos-body-wash-11866891<\/p>\n","protected":false},"excerpt":{"rendered":"

                      If you click on links we provide, we may receive compensation. You Can Now Literally Bathe in Tower 28’s SOS Spray Meet SOS Rescue + Relief Body Wash. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie’s […]<\/p>\n","protected":false},"author":1,"featured_media":1517343,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1517340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1517340"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1517343"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1517340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1517340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1517340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}