{"id":1517120,"date":"2026-01-22T14:00:00","date_gmt":"2026-01-22T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1517120"},"modified":"2026-01-22T14:00:00","modified_gmt":"2026-01-22T11:00:00","slug":"your-favorite-drugstore-dry-shampoo-now-comes-in-a-powder","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1517120","title":{"rendered":"Your Favorite Drugstore Dry Shampoo Now Comes in a Powder"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Your Favorite Drugstore Dry Shampoo Now Comes in a Powder<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We tried Batiste&#8217;s Powder Dry Shampoo.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 22, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On January 22, Batiste is launching Powder Dry Shampoo: a non-aerosol version of their beloved signature offering.<\/li>\n<li>It&#8217;s available in four formulations, each boasting the power of four aerosol cans.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The powder room&#8221; is such a good name for a place that it&#8217;s a shame most people don&#8217;t literally powder their noses anymore. We <em>are<\/em> powdering elsewhere, though! So maybe we bring &#8220;going to the powder room&#8221; back anyway?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Wild fact: In 2025, usage of non-aerosol dry shampoo surged by 60%. The Batiste die-hards (there are lots out there, they&#8217;re the number one dry shampoo brand) have been waiting for their chance to join the club\u2014and it&#8217;s finally here.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, January 22, Batiste is launching their first non-aerosol dry shampoo, aptly named Powder Dry Shampoo. Keep reading to discover everything there is to know about the long-awaited release, including our honest review.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Then, I&#8217;ll meet you, and you, and <em>you <\/em>in the powder room, where we&#8217;ll compliment each other&#8217;s hair.\n<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2743\" height=\"3840\" alt=\"A model holding her Batiste dry shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" width=\"2743\" height=\"3840\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding her Batiste dry shampoo.\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> According to the brand, this innovation was created in direct response to consumers wanting a non-aerosol version of their favorite dry shampoo. Batiste said &#8220;of course,&#8221; but didn&#8217;t stop there. They formulated <em>four <\/em>versions\u2014Original, Bare, Brunette, and Volume\u2014each boasting the power of *four* traditional aerosol cans in its travel-size package.\n<\/p>\n<div id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Original is that classic clean you know and love with a mandarin orange, rose, and lavender-forward scent, while Bare features a simple scent with notes of pomelo, passion fruit, hibiscus, and rose. Dark is tinted to blend nicely with dark hair, and Volume was made to add some oomph with and provide the fruity scents of apple, red berries, muguet, and musk.\n<\/p>\n<h2 id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2716\" height=\"3803\" alt=\"A can of Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" width=\"2716\" height=\"3803\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A can of Batiste Powder Dry Shampoo.\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$17 at Ulta<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Free from aerosols, parabens, talc, sulfates, phthalates, and silicones, Batiste&#8217;s formula is weightless and works to absorb oil and grease without buildup.\n<\/p>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It comes in a TSA-friendly package with an easy-to-use, twist-to-control-output shaker cap for customizable application. You can target certain spots or use it all over the place, depending on your grease\/volume situation.\n<\/p>\n<figure id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2194\" height=\"3072\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" width=\"2194\" height=\"3072\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 10 Best Hair Dryers for Fine Hair, Crowned After Weeks of Testing<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026 Haircut Trends: The Cherub Cut, Birkin Bangs, and So Much More<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Tracee Ellis ross with voluminous curls\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Tracee Ellis ross with voluminous curls\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Review <\/span><\/h2>\n<figure id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"woman before and after using a dry shampoo powder\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"woman before and after using a dry shampoo powder\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I like to think of dry shampoos as a necessary evil in my routine. I hate how they make my hair feel, but since my hair is so greasy, they&#8217;re a must unless I want to wash everyday. I usually find powder formulas even more gritty and annoying than traditional sprays, so I was surprised by how much I liked this one! The powder is ultra fine, and a sprinkle or two\u2014a little goes a long way\u2014disappears right into my hair after a few brushes. It doesn&#8217;t make my hair feel just-washed, but it does a great job soaking up oil and giving me a little volume back without that chalky feeling. I also love the classic shampoo smell and the fact that the compact bottle is great for travel. Consider my mind changed.&#8221; <em>\u2014Bella Cacciatore, senior news editor<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/misscirclelede-a65dee8ef8334b9583249729b410f11b-17.webp\" title=\"misscirclelede-a65dee8ef8334b9583249729b410f11b-17\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/misscirclelede-a65dee8ef8334b9583249729b410f11b-17.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\" title=\"misscirclelede-a65dee8ef8334b9583249729b410f11b-17\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">47 January Beauty and Style Launches to Kick Off 2026 in Good Taste<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-8.webp\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dr. Idriss Put the Yummiest Twist on Her Iconic Lip Basting Kit<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"woman wearing pink frosted lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-5.webp\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"woman wearing pink frosted lipstick\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">L&#8217;Oreal&#8217;s Viral Ballerina Shoes Lipstick Breaks All My Beauty Rules in the Best Way<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A cosmetics display featuring Armani Luminous Silk Foundation with closeups of product application and packaging\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_newluminoussilk_leadrecirc-b24c8d9ac1b24cd8addc818aab863bc7-5.webp\" title=\"byr_newluminoussilk_leadrecirc-b24c8d9ac1b24cd8addc818aab863bc7-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_newluminoussilk_leadrecirc-b24c8d9ac1b24cd8addc818aab863bc7-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A cosmetics display featuring Armani Luminous Silk Foundation with closeups of product application and packaging\" title=\"byr_newluminoussilk_leadrecirc-b24c8d9ac1b24cd8addc818aab863bc7-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Armani Beauty&#8217;s Luminous Silk Got a Really Good Facelift<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-9.webp\" title=\"arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-9.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\" title=\"arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-9\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">R.e.m. Beauty&#8217;s Shimmery New Eyeshadow Quads Are a Dream Come True<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_6-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-8.webp\" title=\"hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\" title=\"hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Want To Smell Like You\u2019re Good at Makeup? e.l.f. Made a Fragrance for That<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"woman holding a tube of Dieux Skin Mercy\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dieuxskinmercy-e685212ee0b74a02ad319e46cff7c433-5.webp\" title=\"dieuxskinmercy-e685212ee0b74a02ad319e46cff7c433-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dieuxskinmercy-e685212ee0b74a02ad319e46cff7c433-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"woman holding a tube of Dieux Skin Mercy\" title=\"dieuxskinmercy-e685212ee0b74a02ad319e46cff7c433-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dieux&#8217;s Newest Moisturizer Gave My Sensitive Skin Some Much-Needed Salvation<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A sidebyside comparison of a person with styled hair on the left and straight hair on the right\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-shampoos-for-dry-scalp-tout-recirc-9774b973d90d45bf913c176a5672aa13-1.webp\" title=\"byr-best-shampoos-for-dry-scalp-tout-recirc-9774b973d90d45bf913c176a5672aa13-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-best-shampoos-for-dry-scalp-tout-recirc-9774b973d90d45bf913c176a5672aa13-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A sidebyside comparison of a person with styled hair on the left and straight hair on the right\" title=\"byr-best-shampoos-for-dry-scalp-tout-recirc-9774b973d90d45bf913c176a5672aa13-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">We Tested the 13 Best Shampoos for Soothing and Healing Dry Scalp in a Flash<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Shampoos being tested on different hair types\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-shampoos-tout-recirc-0ecb4f7e20f2478d9d67f1dec5a0e6a7.webp\" title=\"best-shampoos-tout-recirc-0ecb4f7e20f2478d9d67f1dec5a0e6a7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/best-shampoos-tout-recirc-0ecb4f7e20f2478d9d67f1dec5a0e6a7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Shampoos being tested on different hair types\" title=\"best-shampoos-tout-recirc-0ecb4f7e20f2478d9d67f1dec5a0e6a7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">14 Best Shampoos for All Hair Types\u2014Shiny, Luscious Hair Awaits, Tested by Byrdie<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person holding a bottle of Monday Volume Shampoo next to a person after using the shampoo\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-shampoos-for-fine-hair-tout-2-recirc-a8b1b156b70b4a9f9411a8fe03faface-1.webp\" title=\"the-best-shampoos-for-fine-hair-tout-2-recirc-a8b1b156b70b4a9f9411a8fe03faface-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-shampoos-for-fine-hair-tout-2-recirc-a8b1b156b70b4a9f9411a8fe03faface-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person holding a bottle of Monday Volume Shampoo next to a person after using the shampoo\" title=\"the-best-shampoos-for-fine-hair-tout-2-recirc-a8b1b156b70b4a9f9411a8fe03faface-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 8 Best Shampoos for Fine Hair to Add Weightless Volume and Shine, According to Testers<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A hand holds a body of SOS Body Wash underwater.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sossocial-d8826d1f461d41b4bccc003f734aa9cd-4.webp\" title=\"sossocial-d8826d1f461d41b4bccc003f734aa9cd-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/sossocial-d8826d1f461d41b4bccc003f734aa9cd-4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A hand holds a body of SOS Body Wash underwater.\" title=\"sossocial-d8826d1f461d41b4bccc003f734aa9cd-4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">You Can Now Literally Bathe in Tower 28&#8217;s SOS Spray<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Setting Sprays Featuring Charlotte Tilbury Airbrush Flawless and MAKEUP BY MARIO SurrealSkin Tested On People's Faces\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-4.webp\" title=\"byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Setting Sprays Featuring Charlotte Tilbury Airbrush Flawless and MAKEUP BY MARIO SurrealSkin Tested On People's Faces\" title=\"byr-setting-sprays-tout-recirc-ef9ac2dd27744d23a137932e28e21f26-4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 11 Best Setting Sprays for Long-Lasting Makeup, Tested and MUA-Approved<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holding Makeup by Mario's Jelly Jar.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/jellyjarlede-f0ca7e6e2d494adfb632d213d0b3d8ab-1.webp\" title=\"jellyjarlede-f0ca7e6e2d494adfb632d213d0b3d8ab-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/jellyjarlede-f0ca7e6e2d494adfb632d213d0b3d8ab-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holding Makeup by Mario's Jelly Jar.\" title=\"jellyjarlede-f0ca7e6e2d494adfb632d213d0b3d8ab-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Makeup By Mario&#8217;s New &#8220;Jelly&#8221; Balms Are the Most Fun I&#8217;ve Had With Makeup All Year<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Byrdie editor selfies\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-2.webp\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Byrdie editor selfies\" title=\"byr_leadrecirc-7362016959d14bcba0a313eaa7d7eb49-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">E.l.f.&#8217;s New Soft Glam Concealer Covered Our Holiday-Induced Eye Bags in Seconds<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Different tester\u2019s hands dispensing shampoos for oily hair, including N\u00e9cessaire The Shampoo and K\u00e9rastase Specifique Bain Divalent Balancing Shampoo\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-tier-3-primary-best-shampoos-oily-hair-ahuang-124-95f2425ab71e4f22b7d26dd872b68b82-1.webp\" title=\"byr-tier-3-primary-best-shampoos-oily-hair-ahuang-124-95f2425ab71e4f22b7d26dd872b68b82-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-tier-3-primary-best-shampoos-oily-hair-ahuang-124-95f2425ab71e4f22b7d26dd872b68b82-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Different tester\u2019s hands dispensing shampoos for oily hair, including N\u00e9cessaire The Shampoo and K\u00e9rastase Specifique Bain Divalent Balancing Shampoo\" title=\"byr-tier-3-primary-best-shampoos-oily-hair-ahuang-124-95f2425ab71e4f22b7d26dd872b68b82-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 12 Best Shampoos for Oily Hair That Target Grease and Promote Moisture<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A hand holding a pump bottle partially filled with liquid soap or shampoo against a white background\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/shampoo-1-806ff350bfaf49a5ba0c632183b7dd3a.webp\" title=\"shampoo-1-806ff350bfaf49a5ba0c632183b7dd3a\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/shampoo-1-806ff350bfaf49a5ba0c632183b7dd3a.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A hand holding a pump bottle partially filled with liquid soap or shampoo against a white background\" title=\"shampoo-1-806ff350bfaf49a5ba0c632183b7dd3a\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The Shampoo in Your Shower May Past Its Prime\u2014Here&#8217;s How to Tell When It&#8217;s Expired<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Your Favorite Drugstore Dry Shampoo Now Comes in a Powder<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We tried Batiste&#8217;s Powder Dry Shampoo.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-11\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 22, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On January 22, Batiste is launching Powder Dry Shampoo: a non-aerosol version of their beloved signature offering.<\/li>\n<li>It&#8217;s available in four formulations, each boasting the power of four aerosol cans.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The powder room&#8221; is such a good name for a place that it&#8217;s a shame most people don&#8217;t literally powder their noses anymore. We <em>are<\/em> powdering elsewhere, though! So maybe we bring &#8220;going to the powder room&#8221; back anyway?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Wild fact: In 2025, usage of non-aerosol dry shampoo surged by 60%. The Batiste die-hards (there are lots out there, they&#8217;re the number one dry shampoo brand) have been waiting for their chance to join the club\u2014and it&#8217;s finally here.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, January 22, Batiste is launching their first non-aerosol dry shampoo, aptly named Powder Dry Shampoo. Keep reading to discover everything there is to know about the long-awaited release, including our honest review.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Then, I&#8217;ll meet you, and you, and <em>you <\/em>in the powder room, where we&#8217;ll compliment each other&#8217;s hair.\n<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2743\" height=\"3840\" alt=\"A model holding her Batiste dry shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" width=\"2743\" height=\"3840\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding her Batiste dry shampoo.\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> According to the brand, this innovation was created in direct response to consumers wanting a non-aerosol version of their favorite dry shampoo. Batiste said &#8220;of course,&#8221; but didn&#8217;t stop there. They formulated <em>four <\/em>versions\u2014Original, Bare, Brunette, and Volume\u2014each boasting the power of *four* traditional aerosol cans in its travel-size package.\n<\/p>\n<div id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Original is that classic clean you know and love with a mandarin orange, rose, and lavender-forward scent, while Bare features a simple scent with notes of pomelo, passion fruit, hibiscus, and rose. Dark is tinted to blend nicely with dark hair, and Volume was made to add some oomph with and provide the fruity scents of apple, red berries, muguet, and musk.\n<\/p>\n<h2 id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2716\" height=\"3803\" alt=\"A can of Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" width=\"2716\" height=\"3803\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A can of Batiste Powder Dry Shampoo.\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$17 at Ulta<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Free from aerosols, parabens, talc, sulfates, phthalates, and silicones, Batiste&#8217;s formula is weightless and works to absorb oil and grease without buildup.\n<\/p>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It comes in a TSA-friendly package with an easy-to-use, twist-to-control-output shaker cap for customizable application. You can target certain spots or use it all over the place, depending on your grease\/volume situation.\n<\/p>\n<figure id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2194\" height=\"3072\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" width=\"2194\" height=\"3072\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 10 Best Hair Dryers for Fine Hair, Crowned After Weeks of Testing<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026 Haircut Trends: The Cherub Cut, Birkin Bangs, and So Much More<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Tracee Ellis ross with voluminous curls\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Tracee Ellis ross with voluminous curls\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Review <\/span><\/h2>\n<figure id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"woman before and after using a dry shampoo powder\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"woman before and after using a dry shampoo powder\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I like to think of dry shampoos as a necessary evil in my routine. I hate how they make my hair feel, but since my hair is so greasy, they&#8217;re a must unless I want to wash everyday. I usually find powder formulas even more gritty and annoying than traditional sprays, so I was surprised by how much I liked this one! The powder is ultra fine, and a sprinkle or two\u2014a little goes a long way\u2014disappears right into my hair after a few brushes. It doesn&#8217;t make my hair feel just-washed, but it does a great job soaking up oil and giving me a little volume back without that chalky feeling. I also love the classic shampoo smell and the fact that the compact bottle is great for travel. Consider my mind changed.&#8221; <em>\u2014Bella Cacciatore, senior news editor<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-5.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" title=\"batistelede-0277819002a5482ca123de61c8779893-5\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On January 22, Batiste is launching Powder Dry Shampoo: a non-aerosol version of their beloved signature offering.<\/li>\n<li>It&#8217;s available in four formulations, each boasting the power of four aerosol cans.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The powder room&#8221; is such a good name for a place that it&#8217;s a shame most people don&#8217;t literally powder their noses anymore. We <em>are<\/em> powdering elsewhere, though! So maybe we bring &#8220;going to the powder room&#8221; back anyway?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Wild fact: In 2025, usage of non-aerosol dry shampoo surged by 60%. The Batiste die-hards (there are lots out there, they&#8217;re the number one dry shampoo brand) have been waiting for their chance to join the club\u2014and it&#8217;s finally here.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, January 22, Batiste is launching their first non-aerosol dry shampoo, aptly named Powder Dry Shampoo. Keep reading to discover everything there is to know about the long-awaited release, including our honest review.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Then, I&#8217;ll meet you, and you, and <em>you <\/em>in the powder room, where we&#8217;ll compliment each other&#8217;s hair.\n<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2743\" height=\"3840\" alt=\"A model holding her Batiste dry shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" width=\"2743\" height=\"3840\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding her Batiste dry shampoo.\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> According to the brand, this innovation was created in direct response to consumers wanting a non-aerosol version of their favorite dry shampoo. Batiste said &#8220;of course,&#8221; but didn&#8217;t stop there. They formulated <em>four <\/em>versions\u2014Original, Bare, Brunette, and Volume\u2014each boasting the power of *four* traditional aerosol cans in its travel-size package.\n<\/p>\n<div id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Original is that classic clean you know and love with a mandarin orange, rose, and lavender-forward scent, while Bare features a simple scent with notes of pomelo, passion fruit, hibiscus, and rose. Dark is tinted to blend nicely with dark hair, and Volume was made to add some oomph with and provide the fruity scents of apple, red berries, muguet, and musk.\n<\/p>\n<h2 id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2716\" height=\"3803\" alt=\"A can of Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" width=\"2716\" height=\"3803\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A can of Batiste Powder Dry Shampoo.\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$17 at Ulta<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Free from aerosols, parabens, talc, sulfates, phthalates, and silicones, Batiste&#8217;s formula is weightless and works to absorb oil and grease without buildup.\n<\/p>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It comes in a TSA-friendly package with an easy-to-use, twist-to-control-output shaker cap for customizable application. You can target certain spots or use it all over the place, depending on your grease\/volume situation.\n<\/p>\n<figure id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2194\" height=\"3072\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" width=\"2194\" height=\"3072\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 10 Best Hair Dryers for Fine Hair, Crowned After Weeks of Testing<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026 Haircut Trends: The Cherub Cut, Birkin Bangs, and So Much More<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Tracee Ellis ross with voluminous curls\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Tracee Ellis ross with voluminous curls\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Review <\/span><\/h2>\n<figure id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"woman before and after using a dry shampoo powder\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"woman before and after using a dry shampoo powder\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I like to think of dry shampoos as a necessary evil in my routine. I hate how they make my hair feel, but since my hair is so greasy, they&#8217;re a must unless I want to wash everyday. I usually find powder formulas even more gritty and annoying than traditional sprays, so I was surprised by how much I liked this one! The powder is ultra fine, and a sprinkle or two\u2014a little goes a long way\u2014disappears right into my hair after a few brushes. It doesn&#8217;t make my hair feel just-washed, but it does a great job soaking up oil and giving me a little volume back without that chalky feeling. I also love the classic shampoo smell and the fact that the compact bottle is great for travel. Consider my mind changed.&#8221; <em>\u2014Bella Cacciatore, senior news editor<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On January 22, Batiste is launching Powder Dry Shampoo: a non-aerosol version of their beloved signature offering.<\/li>\n<li>It&#8217;s available in four formulations, each boasting the power of four aerosol cans.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The powder room&#8221; is such a good name for a place that it&#8217;s a shame most people don&#8217;t literally powder their noses anymore. We <em>are<\/em> powdering elsewhere, though! So maybe we bring &#8220;going to the powder room&#8221; back anyway?\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Wild fact: In 2025, usage of non-aerosol dry shampoo surged by 60%. The Batiste die-hards (there are lots out there, they&#8217;re the number one dry shampoo brand) have been waiting for their chance to join the club\u2014and it&#8217;s finally here.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, January 22, Batiste is launching their first non-aerosol dry shampoo, aptly named Powder Dry Shampoo. Keep reading to discover everything there is to know about the long-awaited release, including our honest review.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Then, I&#8217;ll meet you, and you, and <em>you <\/em>in the powder room, where we&#8217;ll compliment each other&#8217;s hair.\n<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2743\" height=\"3840\" alt=\"A model holding her Batiste dry shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistemodel-c367967b7401428cb2367889c5cc1b2d.webp\" width=\"2743\" height=\"3840\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding her Batiste dry shampoo.\" title=\"batistemodel-c367967b7401428cb2367889c5cc1b2d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> According to the brand, this innovation was created in direct response to consumers wanting a non-aerosol version of their favorite dry shampoo. Batiste said &#8220;of course,&#8221; but didn&#8217;t stop there. They formulated <em>four <\/em>versions\u2014Original, Bare, Brunette, and Volume\u2014each boasting the power of *four* traditional aerosol cans in its travel-size package.\n<\/p>\n<div id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Original is that classic clean you know and love with a mandarin orange, rose, and lavender-forward scent, while Bare features a simple scent with notes of pomelo, passion fruit, hibiscus, and rose. Dark is tinted to blend nicely with dark hair, and Volume was made to add some oomph with and provide the fruity scents of apple, red berries, muguet, and musk.\n<\/p>\n<h2 id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2716\" height=\"3803\" alt=\"A can of Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dsc_7198d-3f72f875004b4e1282b5401e2516ff91.webp\" width=\"2716\" height=\"3803\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A can of Batiste Powder Dry Shampoo.\" title=\"dsc_7198d-3f72f875004b4e1282b5401e2516ff91\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$17 at Ulta<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Free from aerosols, parabens, talc, sulfates, phthalates, and silicones, Batiste&#8217;s formula is weightless and works to absorb oil and grease without buildup.\n<\/p>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It comes in a TSA-friendly package with an easy-to-use, twist-to-control-output shaker cap for customizable application. You can target certain spots or use it all over the place, depending on your grease\/volume situation.\n<\/p>\n<figure id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2194\" height=\"3072\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batiste2-bc23b6cb86404a7190c4a1641b0c9d47.webp\" width=\"2194\" height=\"3072\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model's hair before and after applying Batiste Powder Dry Shampoo.\" title=\"batiste2-bc23b6cb86404a7190c4a1641b0c9d47\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Batiste<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 10 Best Hair Dryers for Fine Hair, Crowned After Weeks of Testing<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"A person drying their hair and after using the laifen se Hair Dryer\" title=\"byr-hair-dryer-tout-recirc-4e87692956db4dbcb87084ceab5e4ed2\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Winter 2026 Haircut Trends: The Cherub Cut, Birkin Bangs, and So Much More<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Tracee Ellis ross with voluminous curls\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Tracee Ellis ross with voluminous curls\" title=\"winter2026haircuttrends-8b536eac845a49f28258fa3a8f72dc44\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Our Review <\/span><\/h2>\n<figure id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"woman before and after using a dry shampoo powder\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9.webp\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"woman before and after using a dry shampoo powder\" title=\"batistepowderbeforeandafter-29cd18b07dcc487c938cd88110a8a5b9\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I like to think of dry shampoos as a necessary evil in my routine. I hate how they make my hair feel, but since my hair is so greasy, they&#8217;re a must unless I want to wash everyday. I usually find powder formulas even more gritty and annoying than traditional sprays, so I was surprised by how much I liked this one! The powder is ultra fine, and a sprinkle or two\u2014a little goes a long way\u2014disappears right into my hair after a few brushes. It doesn&#8217;t make my hair feel just-washed, but it does a great job soaking up oil and giving me a little volume back without that chalky feeling. I also love the classic shampoo smell and the fact that the compact bottle is great for travel. Consider my mind changed.&#8221; <em>\u2014Bella Cacciatore, senior news editor<\/em><\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/batiste-powder-dry-shampoo-review-11889432<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Your Favorite Drugstore Dry Shampoo Now Comes in a Powder We tried Batiste&#8217;s Powder Dry Shampoo. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1517123,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1517120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1517120"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1517120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1517123"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1517120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1517120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1517120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}