{"id":1516829,"date":"2026-01-05T14:55:47","date_gmt":"2026-01-05T11:55:47","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1516829"},"modified":"2026-01-05T14:55:47","modified_gmt":"2026-01-05T11:55:47","slug":"ariana-grande-kicked-off-the-new-year-with-a-red-toned-hair-transformation","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1516829","title":{"rendered":"Ariana Grande Kicked Off the New Year With a Red-Toned Hair Transformation"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Ariana Grande Kicked Off the New Year With a Red-Toned Hair Transformation<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">And some fresh bangs.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 05, 2026 09:55AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" alt=\"Ariana Grande poses with her new red hair color.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Ariana Grande poses with her new red hair color.\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Ariana Grande showed up at the Critics Choice Awards on Sunday, January 3 with a brand new hair color and new bangs.<\/li>\n<li>The reddish brown shade was the work of celebrity colorist Brandon Pietsch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Happy New Year! I don&#8217;t want to be too optimistic, but the energy seems fairly warm and welcoming. Or&#8230; maybe I&#8217;m just looking at Ariana Grande&#8217;s new hair color?<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For the 31st Annual Critics Choice Awards on Sunday, January 3, Grande slipped back into the pink wardrobe she&#8217;s loved so much over the last few years with a glittering custom Alberta Ferretti gown. There was a key difference between this and her <em>Wicked<\/em> era looks, though: instead of sporting Glinda&#8217;s blonde hair, her brunette strands leaned more Dorothy Gale. That is to say, they were dyed a technicolor-worthy shade of warm reddish brown.\n<\/p>\n<h2 id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ariana Grande&#8217;s New Hair Color <\/span><\/h2>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1829\" height=\"2560\" alt=\"Ariana Grande showing off her reddish hair color.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" width=\"1829\" height=\"2560\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande showing off her reddish hair color.\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Worn in a pretty updo fastened by celebrity hairstylist Alyx Liu, Grande&#8217;s color was showcased via softly sweeping bangs\u2014also new\u2014and a single perfect bouncy curl (very 2026) that popped out of the carefully pinned style. Her color was the work of Brandon Pietsch, who called it a &#8220;rich brunette&#8221; in an Instagram post. I swear those red tones are there, though.\n<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When the artist showed up to host SNL a few weeks ago, her hair was a lighter shade of brown. (Not that we saw much of it, she was wearing wigs all night long.) The switch from blonde to brunette last fall was exciting, but this update is even more thrilling\u2014if only because we need all the new color inspiration we can get.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande with her red hair.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande with her red hair.\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 13 Best Drugstore Hair Dyes, Approved by Stylists<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Auburn Hair Is the Dreamiest Shade of Red-Brown<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"auburn hair color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"auburn hair color\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Rest of the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Naturally, Grande wore a full face of her very own R.e.m. Beauty for the evening for a pretty-in-pink look that further highlighted the warm tones in her hair.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande poses in her pink gown.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande poses in her pink gown.\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand was kind enough to share a full breakdown of the look via Instagram, with highlights including pinky cheeks via the Glinda-core Cherry Blossom Blush Palette\u00a0from the brand&#8217;s<em>Wicked: For Good <\/em>collection and a lip combo that included the Practically Permanent Lip Stain Marker in Booked n Busy\u00a0and On Your Collar Plumping Gloss in Pink Razor.\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Oh, and &#8220;something new&#8221; was involved, too.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> New year, new hair, new makeup products to gush over&#8230; there&#8217;s no place like 2026.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">News<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Celebrities<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-6.webp\" title=\"arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-6.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\" title=\"arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848-6\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">R.e.m. Beauty&#8217;s Shimmery New Eyeshadow Quads Are a Dream Come True<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/misscirclelede-a65dee8ef8334b9583249729b410f11b-13.webp\" title=\"misscirclelede-a65dee8ef8334b9583249729b410f11b-13\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/misscirclelede-a65dee8ef8334b9583249729b410f11b-13.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\" title=\"misscirclelede-a65dee8ef8334b9583249729b410f11b-13\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">47 January Beauty and Style Launches to Kick Off 2026 in Good Taste<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Nicole Ari Parker\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_hfos_nicoleariparker_recirc-8859b7c1f3884343aa069f816372cc55-7.webp\" title=\"byr_hfos_nicoleariparker_recirc-8859b7c1f3884343aa069f816372cc55-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_hfos_nicoleariparker_recirc-8859b7c1f3884343aa069f816372cc55-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Nicole Ari Parker\" title=\"byr_hfos_nicoleariparker_recirc-8859b7c1f3884343aa069f816372cc55-7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Nicole Ari Parker Is on a Wig Break\u2014Here\u2019s Her Current Hair Routine<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Gwyneth Paltrow holding a jar of face cream\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/gprecirc-36645ce8ea2044a48542bf67518e3a74-7.webp\" title=\"gprecirc-36645ce8ea2044a48542bf67518e3a74-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/gprecirc-36645ce8ea2044a48542bf67518e3a74-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Gwyneth Paltrow holding a jar of face cream\" title=\"gprecirc-36645ce8ea2044a48542bf67518e3a74-7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Goop&#8217;s Latest Launch Bottles Gwyneth Paltrow&#8217;s Favorite Wellness Ritual<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Leighton Meester at the 2026 Golden Globes.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/leightonlede-f7deac0308914402be477e6ab25dd099-8.webp\" title=\"leightonlede-f7deac0308914402be477e6ab25dd099-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/leightonlede-f7deac0308914402be477e6ab25dd099-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Leighton Meester at the 2026 Golden Globes.\" title=\"leightonlede-f7deac0308914402be477e6ab25dd099-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Behind Leighton Meester&#8217;s Romantic Makeup and Glowing Skin at the Golden Globes<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_6-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Chlo\u00eb Sevigny sitting on the floor holding a perfume bottle\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66-7.webp\" title=\"chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Chlo\u00eb Sevigny sitting on the floor holding a perfume bottle\" title=\"chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66-7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">OG Miu Miu Girl Chlo\u00eb Sevigny on Her Failsafe Outfit Formula<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Aryan Simhadri\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_byrboy_aryansimhadri_lead-a3396115b2694dfe8bcd60cb13de280d-8.webp\" title=\"byr_byrboy_aryansimhadri_lead-a3396115b2694dfe8bcd60cb13de280d-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_byrboy_aryansimhadri_lead-a3396115b2694dfe8bcd60cb13de280d-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Aryan Simhadri\" title=\"byr_byrboy_aryansimhadri_lead-a3396115b2694dfe8bcd60cb13de280d-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Aryan Simhadri&#8217;s Signature Curls Are the Work of Coconut Oil and the Gods<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Paige DeSorbo wearing sunglasses holds their hand near their face with an interface for selecting photo or video mode visible\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_wipomf_paigedesorbo_recirc_alt-de448a4f47fc40919d5b00754838330e-7.webp\" title=\"byr_wipomf_paigedesorbo_recirc_alt-de448a4f47fc40919d5b00754838330e-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byr_wipomf_paigedesorbo_recirc_alt-de448a4f47fc40919d5b00754838330e-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Paige DeSorbo wearing sunglasses holds their hand near their face with an interface for selecting photo or video mode visible\" title=\"byr_wipomf_paigedesorbo_recirc_alt-de448a4f47fc40919d5b00754838330e-7\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Paige DeSorbo Is Not Afraid to Break Some Skincare Rules<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Amelia Gray having her makeup done for the 2026 Golden Globes.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/lede1-162228ad498544c2913b91d79c1f8888-8.webp\" title=\"lede1-162228ad498544c2913b91d79c1f8888-8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/lede1-162228ad498544c2913b91d79c1f8888-8.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Amelia Gray having her makeup done for the 2026 Golden Globes.\" title=\"lede1-162228ad498544c2913b91d79c1f8888-8\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Amelia Gray&#8217;s &#8220;Fairy-Like&#8221; Golden Globes Look Is Going Straight to Our 2026 Moodboard <\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"woman wearing pink frosted lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-2.webp\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"woman wearing pink frosted lipstick\" title=\"ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">L&#8217;Oreal&#8217;s Viral Ballerina Shoes Lipstick Breaks All My Beauty Rules in the Best Way<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-5.webp\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" title=\"dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dr. Idriss Put the Yummiest Twist on Her Iconic Lip Basting Kit<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-2.webp\" title=\"batistelede-0277819002a5482ca123de61c8779893-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/batistelede-0277819002a5482ca123de61c8779893-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" title=\"batistelede-0277819002a5482ca123de61c8779893-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Your Favorite Drugstore Dry Shampoo Now Comes in a Powder<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Sarah Cheung applies lip gloss in mirror while wearing warm-toned makeup look and pink feathered top\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/imgi_38_470318503_18477808762045469_9044056386813406508_n-c6c37be8b0c8404d8c4a82bba76358c1-1.webp\" title=\"imgi_38_470318503_18477808762045469_9044056386813406508_n-c6c37be8b0c8404d8c4a82bba76358c1-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/imgi_38_470318503_18477808762045469_9044056386813406508_n-c6c37be8b0c8404d8c4a82bba76358c1-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Sarah Cheung applies lip gloss in mirror while wearing warm-toned makeup look and pink feathered top\" title=\"imgi_38_470318503_18477808762045469_9044056386813406508_n-c6c37be8b0c8404d8c4a82bba76358c1-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">New Year, New Me: Tips to Get a Beauty-Forward Fresh Start in 2026<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Pamela Anderson wearing a French twist\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/frenchcombs-9015eafba501409f9e0c3a6cb2f3c4cb-2.webp\" title=\"frenchcombs-9015eafba501409f9e0c3a6cb2f3c4cb-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/frenchcombs-9015eafba501409f9e0c3a6cb2f3c4cb-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Pamela Anderson wearing a French twist\" title=\"frenchcombs-9015eafba501409f9e0c3a6cb2f3c4cb-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The French Comb Is an Elegant Update to Your Go-To Claw Clip<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-5.webp\" title=\"hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\" title=\"hmelf-0d9fef69b5b0416f9c3bad95b5c49b00-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Want To Smell Like You\u2019re Good at Makeup? e.l.f. Made a Fragrance for That<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Lila Moss applying lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/fawnblonde-481ea5d8eadb4453ba74f84fa29ffb90-2.webp\" title=\"fawnblonde-481ea5d8eadb4453ba74f84fa29ffb90-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/fawnblonde-481ea5d8eadb4453ba74f84fa29ffb90-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Lila Moss applying lipstick\" title=\"fawnblonde-481ea5d8eadb4453ba74f84fa29ffb90-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The Girls Are Going &#8220;Fawn Blonde&#8221; This Winter<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Ariana Grande Kicked Off the New Year With a Red-Toned Hair Transformation<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">And some fresh bangs.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-9\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 05, 2026 09:55AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" alt=\"Ariana Grande poses with her new red hair color.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Ariana Grande poses with her new red hair color.\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Ariana Grande showed up at the Critics Choice Awards on Sunday, January 3 with a brand new hair color and new bangs.<\/li>\n<li>The reddish brown shade was the work of celebrity colorist Brandon Pietsch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Happy New Year! I don&#8217;t want to be too optimistic, but the energy seems fairly warm and welcoming. Or&#8230; maybe I&#8217;m just looking at Ariana Grande&#8217;s new hair color?<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For the 31st Annual Critics Choice Awards on Sunday, January 3, Grande slipped back into the pink wardrobe she&#8217;s loved so much over the last few years with a glittering custom Alberta Ferretti gown. There was a key difference between this and her <em>Wicked<\/em> era looks, though: instead of sporting Glinda&#8217;s blonde hair, her brunette strands leaned more Dorothy Gale. That is to say, they were dyed a technicolor-worthy shade of warm reddish brown.\n<\/p>\n<h2 id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ariana Grande&#8217;s New Hair Color <\/span><\/h2>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1829\" height=\"2560\" alt=\"Ariana Grande showing off her reddish hair color.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" width=\"1829\" height=\"2560\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande showing off her reddish hair color.\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Worn in a pretty updo fastened by celebrity hairstylist Alyx Liu, Grande&#8217;s color was showcased via softly sweeping bangs\u2014also new\u2014and a single perfect bouncy curl (very 2026) that popped out of the carefully pinned style. Her color was the work of Brandon Pietsch, who called it a &#8220;rich brunette&#8221; in an Instagram post. I swear those red tones are there, though.\n<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When the artist showed up to host SNL a few weeks ago, her hair was a lighter shade of brown. (Not that we saw much of it, she was wearing wigs all night long.) The switch from blonde to brunette last fall was exciting, but this update is even more thrilling\u2014if only because we need all the new color inspiration we can get.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande with her red hair.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande with her red hair.\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 13 Best Drugstore Hair Dyes, Approved by Stylists<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Auburn Hair Is the Dreamiest Shade of Red-Brown<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"auburn hair color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"auburn hair color\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Rest of the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Naturally, Grande wore a full face of her very own R.e.m. Beauty for the evening for a pretty-in-pink look that further highlighted the warm tones in her hair.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande poses in her pink gown.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande poses in her pink gown.\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand was kind enough to share a full breakdown of the look via Instagram, with highlights including pinky cheeks via the Glinda-core Cherry Blossom Blush Palette\u00a0from the brand&#8217;s<em>Wicked: For Good <\/em>collection and a lip combo that included the Practically Permanent Lip Stain Marker in Booked n Busy\u00a0and On Your Collar Plumping Gloss in Pink Razor.\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Oh, and &#8220;something new&#8221; was involved, too.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> New year, new hair, new makeup products to gush over&#8230; there&#8217;s no place like 2026.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">News<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Celebrities<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" alt=\"Ariana Grande poses with her new red hair color.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/arilede-76753c731b5a493cbc9ea5344507cbea.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Ariana Grande poses with her new red hair color.\" title=\"arilede-76753c731b5a493cbc9ea5344507cbea\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Ariana Grande showed up at the Critics Choice Awards on Sunday, January 3 with a brand new hair color and new bangs.<\/li>\n<li>The reddish brown shade was the work of celebrity colorist Brandon Pietsch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Happy New Year! I don&#8217;t want to be too optimistic, but the energy seems fairly warm and welcoming. Or&#8230; maybe I&#8217;m just looking at Ariana Grande&#8217;s new hair color?<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For the 31st Annual Critics Choice Awards on Sunday, January 3, Grande slipped back into the pink wardrobe she&#8217;s loved so much over the last few years with a glittering custom Alberta Ferretti gown. There was a key difference between this and her <em>Wicked<\/em> era looks, though: instead of sporting Glinda&#8217;s blonde hair, her brunette strands leaned more Dorothy Gale. That is to say, they were dyed a technicolor-worthy shade of warm reddish brown.\n<\/p>\n<h2 id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ariana Grande&#8217;s New Hair Color <\/span><\/h2>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1829\" height=\"2560\" alt=\"Ariana Grande showing off her reddish hair color.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" width=\"1829\" height=\"2560\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande showing off her reddish hair color.\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Worn in a pretty updo fastened by celebrity hairstylist Alyx Liu, Grande&#8217;s color was showcased via softly sweeping bangs\u2014also new\u2014and a single perfect bouncy curl (very 2026) that popped out of the carefully pinned style. Her color was the work of Brandon Pietsch, who called it a &#8220;rich brunette&#8221; in an Instagram post. I swear those red tones are there, though.\n<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When the artist showed up to host SNL a few weeks ago, her hair was a lighter shade of brown. (Not that we saw much of it, she was wearing wigs all night long.) The switch from blonde to brunette last fall was exciting, but this update is even more thrilling\u2014if only because we need all the new color inspiration we can get.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande with her red hair.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande with her red hair.\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 13 Best Drugstore Hair Dyes, Approved by Stylists<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Auburn Hair Is the Dreamiest Shade of Red-Brown<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"auburn hair color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"auburn hair color\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Rest of the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Naturally, Grande wore a full face of her very own R.e.m. Beauty for the evening for a pretty-in-pink look that further highlighted the warm tones in her hair.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande poses in her pink gown.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande poses in her pink gown.\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand was kind enough to share a full breakdown of the look via Instagram, with highlights including pinky cheeks via the Glinda-core Cherry Blossom Blush Palette\u00a0from the brand&#8217;s<em>Wicked: For Good <\/em>collection and a lip combo that included the Practically Permanent Lip Stain Marker in Booked n Busy\u00a0and On Your Collar Plumping Gloss in Pink Razor.\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Oh, and &#8220;something new&#8221; was involved, too.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> New year, new hair, new makeup products to gush over&#8230; there&#8217;s no place like 2026.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Ariana Grande showed up at the Critics Choice Awards on Sunday, January 3 with a brand new hair color and new bangs.<\/li>\n<li>The reddish brown shade was the work of celebrity colorist Brandon Pietsch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Happy New Year! I don&#8217;t want to be too optimistic, but the energy seems fairly warm and welcoming. Or&#8230; maybe I&#8217;m just looking at Ariana Grande&#8217;s new hair color?<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For the 31st Annual Critics Choice Awards on Sunday, January 3, Grande slipped back into the pink wardrobe she&#8217;s loved so much over the last few years with a glittering custom Alberta Ferretti gown. There was a key difference between this and her <em>Wicked<\/em> era looks, though: instead of sporting Glinda&#8217;s blonde hair, her brunette strands leaned more Dorothy Gale. That is to say, they were dyed a technicolor-worthy shade of warm reddish brown.\n<\/p>\n<h2 id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Ariana Grande&#8217;s New Hair Color <\/span><\/h2>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1829\" height=\"2560\" alt=\"Ariana Grande showing off her reddish hair color.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari5-fc3e92c296ea4c0ab9c9c2469872cf4d.webp\" width=\"1829\" height=\"2560\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande showing off her reddish hair color.\" title=\"ari5-fc3e92c296ea4c0ab9c9c2469872cf4d\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Worn in a pretty updo fastened by celebrity hairstylist Alyx Liu, Grande&#8217;s color was showcased via softly sweeping bangs\u2014also new\u2014and a single perfect bouncy curl (very 2026) that popped out of the carefully pinned style. Her color was the work of Brandon Pietsch, who called it a &#8220;rich brunette&#8221; in an Instagram post. I swear those red tones are there, though.\n<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When the artist showed up to host SNL a few weeks ago, her hair was a lighter shade of brown. (Not that we saw much of it, she was wearing wigs all night long.) The switch from blonde to brunette last fall was exciting, but this update is even more thrilling\u2014if only because we need all the new color inspiration we can get.\n<\/p>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande with her red hair.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari3-132bd564d7d24c76b0d2d17094824fb3.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande with her red hair.\" title=\"ari3-132bd564d7d24c76b0d2d17094824fb3\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">The 13 Best Drugstore Hair Dyes, Approved by Stylists<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three different boxes of drugstore hair dyes on a tan, textured background, including Garnier Olia Oil Permanent Hair Color\" title=\"the-best-drugstore-hair-dyes-tout-1-3eb60bcfc921498baaf447e7c4b336fe\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">Auburn Hair Is the Dreamiest Shade of Red-Brown<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"auburn hair color\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b.webp\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"auburn hair color\" title=\"screenshot2020-01-08at3-26-41pm-82f926da6de94412978a4fc1ab56af8b\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Rest of the Look <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Naturally, Grande wore a full face of her very own R.e.m. Beauty for the evening for a pretty-in-pink look that further highlighted the warm tones in her hair.\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1080\" alt=\"Ariana Grande poses in her pink gown.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/ari1-261c72f7d325457c846a49195ccc1d4c.webp\" width=\"771\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Ariana Grande poses in her pink gown.\" title=\"ari1-261c72f7d325457c846a49195ccc1d4c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@arianagrande\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The brand was kind enough to share a full breakdown of the look via Instagram, with highlights including pinky cheeks via the Glinda-core Cherry Blossom Blush Palette\u00a0from the brand&#8217;s<em>Wicked: For Good <\/em>collection and a lip combo that included the Practically Permanent Lip Stain Marker in Booked n Busy\u00a0and On Your Collar Plumping Gloss in Pink Razor.\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Oh, and &#8220;something new&#8221; was involved, too.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> New year, new hair, new makeup products to gush over&#8230; there&#8217;s no place like 2026.\n<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/ariana-grande-critics-choice-hair-transformation-11878910<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Ariana Grande Kicked Off the New Year With a Red-Toned Hair Transformation And some fresh bangs. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1516831,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1516829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1516829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1516829"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1516829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1516831"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1516829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1516829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1516829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}