{"id":1447289,"date":"2024-08-19T15:47:26","date_gmt":"2024-08-19T12:47:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1447289"},"modified":"2024-08-19T15:47:26","modified_gmt":"2024-08-19T12:47:26","slug":"tory-burchs-new-fragrance-smells-like-vintage-handbags-and-confidence","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1447289","title":{"rendered":"Tory Burch&#8217;s New Fragrance Smells Like Vintage Handbags and Confidence"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Tory Burch&#8217;s New Fragrance Smells Like Vintage Handbags and Confidence <\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We spoke to the designer about Sublime by Tory Burch, her beauty essentials, and working with Kendall Jenner.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on August 19, 2024 11:47AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/toryburchlede-501d0ee6161c490bb05b53f8eec6f275.webp\" width=\"2520\" height=\"1890\" alt=\"Tory Burch Sublime\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"toryburchlede-501d0ee6161c490bb05b53f8eec6f275\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/toryburchlede-501d0ee6161c490bb05b53f8eec6f275.webp\" width=\"2520\" height=\"1890\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Tory Burch Sublime\" title=\"toryburchlede-501d0ee6161c490bb05b53f8eec6f275\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Tory Burch<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now that &#8220;demure&#8221; has made its way back into our lexicon, there&#8217;s another, arguably better word I&#8217;d like you to consider integrating into regular conversation. A classic since the middle ages and entirely poetic, &#8220;sublime&#8221;as an adjective is defined as &#8220;belonging to or designating the highest sphere of thought, existence, or human activity&#8221; by the <em>Oxford English Dictionary<\/em>. Isn&#8217;t <em>that<\/em> cutesy?\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And honestly, it&#8217;s so easy to use. Try &#8220;you look positively sublime.&#8221; Or perhaps an even better compliment: &#8220;Is that Sublime by Tory Burch you&#8217;re wearing?&#8221;\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Launching August 19, Sublime by Tory Burch is a new fragrance that encompasses everything its name stands for. Created alongside Givaudan Master Perfumer Rodrigo Flores-Roux, perfumer Christine Hassan, and Shiseido, it&#8217;s grounded by hints of ivy, patchouli, and magnolia with base notes of leather, rose, osmanthus flower, earthy vetiver, and bright mandarin to reflect how Burch sees women today: \u201cThey want the perfect balance of sensuality and strength.\u201d\n<\/p>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> To mark the launch, the brand collaborated on a global campaign with the one and only Kendall Jenner. In a video set to a cover of Edwyn Collins\u2019s 1994 track \u201cA Girl Like You,&#8221; the model holds a\u00a0giant sculpture of the scent&#8217;s (refillable!) curvilinear bottle and gives off some impressively grand, elevated, superb, wonderful (also all definitions for sublime, mind you) energy.<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, the iconic designer shares her inspiration for the new scent, her decision to have Jenner be its face, and her current beauty favorites.\n<\/p>\n<figure id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"593\" alt=\"Sublime Tory Burch\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/3dfinal-25f675977f944e2eb1aa058f2c48b598.webp\" title=\"3dfinal-25f675977f944e2eb1aa058f2c48b598\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/3dfinal-25f675977f944e2eb1aa058f2c48b598.webp\" width=\"876\" height=\"593\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Sublime Tory Burch\" title=\"3dfinal-25f675977f944e2eb1aa058f2c48b598\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Tory Burch<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$85 at Ulta<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>What was the inspiration for the new fragrance?\u00a0<\/strong><\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Sublime has always been one of my favorite words. To me, it is the ultimate way you want to feel: confident, sensual, and strong.\u00a0\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;When I was at our home in Antigua, I found this vintage leather handbag in my mother\u2019s closet. The scent was intoxicating, and it became our starting point for Sublime. I wanted to create tension by mixing leather with unexpected notes: osmanthus, vetiver, rose, a slight touch of mandarin&#8230;The juxtaposition makes it addictive.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Do you have any favorite notes in the new fragrance?\u00a0<\/strong><\/p>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Vetiver always reminds me of my father; he wore V\u00e9tiver by Guerlain every day. Osmanthus is a beautiful flower, and in many cultures it is a symbol of good luck. It only blooms for a few days, so it is quite precious.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>If Sublime was an outfit, what would it be? Or what would you pair it with from the current Tory Burch collection?<\/strong><\/p>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Our Pierced Mule.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>You have several fragrances already, did you approach this one any differently?<\/strong><\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I loved working on Essence of Dreams, which was a true collection. Sublime was a different approach; we spent a lot of time thinking about longevity and creating a fragrance that was beautiful and unexpected, something people will want to wear for years. I wasn\u2019t thinking about \u2018femininity\u2019 or \u2018masculinity\u2019 at all\u2014I wanted to crash the idea of it being just for women.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Why was Kendall Jenner the perfect muse for Sublime?<\/strong><\/p>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;There are so many things I admire about Kendall: her confidence, her strength, her fearlessness. She has a quiet power and she isn\u2019t afraid to be vulnerable. We met on a shoot in 2016, and I have been intrigued [by her] ever since. She was the first person I thought of when I started working on Sublime.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4002\" alt=\"Tory Burch and Kendall Jenner\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/kendallandtory-89fd765b42874e408e7a3d5d6b1f7bf2.webp\" title=\"kendallandtory-89fd765b42874e408e7a3d5d6b1f7bf2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/kendallandtory-89fd765b42874e408e7a3d5d6b1f7bf2.webp\" width=\"6000\" height=\"4002\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Tory Burch and Kendall Jenner\" title=\"kendallandtory-89fd765b42874e408e7a3d5d6b1f7bf2\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Courtesy of Tory Burch<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_39-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>What\u2019s your first scent memory?\u00a0<\/strong><\/p>\n<p id=\"mntl-sc-block_41-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;My mother\u2019s organic garden on our farm in Valley Forge. I grew up surrounded by flowers, vegetables, and an abundance of beautiful scents.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_43-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>What are some of your other beauty favorites?<\/strong><\/p>\n<p id=\"mntl-sc-block_45-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Olaplex shampoo, Westman Atelier highlighter, Dr. Barbara Sturm Hyaluronic Serum, and I am extremely diligent about sunscreen. Shiseido\u2019s has been my favorite for years.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>What&#8217;s inspiring you right now?<\/strong><\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I think about individuality above everything.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/tory-burch-sublime-fragrance-interview-8696319<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Tory Burch&#8217;s New Fragrance Smells Like Vintage Handbags and Confidence We spoke to the designer about Sublime by Tory Burch, her beauty essentials, and working with Kendall Jenner. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1447290,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1447289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1447289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1447289"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1447289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1447290"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1447289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1447289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1447289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}