{"id":1434876,"date":"2026-01-16T20:27:52","date_gmt":"2026-01-16T17:27:52","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1434876"},"modified":"2026-01-16T20:27:52","modified_gmt":"2026-01-16T17:27:52","slug":"7-k-beauty-trends-shaping-2026","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1434876","title":{"rendered":"7 K-Beauty Trends Shaping 2026"},"content":{"rendered":"
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Beauty<\/span><\/div>\n<\/div>\n<\/div>\n

7 K-Beauty Trends Shaping 2026<\/h1>\n<\/div>\n
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By <\/span>Kiana Murden<\/span><\/span><\/span><\/div>\n

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Photo: Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n
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Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the Western market completely by storm\u2014flooding our social feeds, dominating our \u201cbest of\u201d guides, and saturating our stores. Ulta partnered with K-Beauty World and Hansung Beauty to bring leading K-beauty brands to its stores last summer; Sephora increased its Korean beauty assortment; and South Korean retailer Olive Young announced its plans to open its first US brick-and-mortar store in May.<\/p>\n

\u201cThe current K-beauty landscape in retail is only just beginning,\u201d Sarah Chung Park, founder and CEO of Landing International and creator of K-Beauty World, tells Vogue<\/em>. \u201cExpect far more brands and new categories in 2026, with both major and newly entering retailers investing heavily and expanding K-beauty as a core growth priority. TikTok is accelerating this momentum, pushing more Korean brands into mainstream retail faster than ever.\u201d Michelle Lee, former editor in chief of Allure<\/em> and K-Beauty World\u2019s CMO, echoes this observation, adding that \u201c2026 is poised to be an even bigger year for K-beauty as education and awareness grows.\u201d<\/p>\n

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K-Beauty Trends of 2026, at a Glance<\/h2>\n
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\"Image<\/span><\/div>\n<\/div>\n
The Wrapping Mask<\/span><\/p>\n
Mixsoon Collagen Glass Skin Mask<\/div>\n

Read more<\/p><\/div>\n

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$16<\/span><\/p>\n

YESSTYLE<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n
The Pore Minimizer<\/span><\/p>\n
Skin1004 Madagascar Centella Poremizing Fresh Ampoul<\/div>\n

Read more<\/p><\/div>\n

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$35<\/del>$13<\/span>(63% off)<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n
The Scalp Treatment<\/span><\/p>\n
Dr. Groot Miracle in Shower Moisturizing Treatment<\/div>\n

Read more<\/p><\/div>\n

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$33<\/span><\/p>\n

AMAZON<\/p>\n

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If K-beauty\u2019s growth in 2025 was fueled by discovery, 2026 will be big on consumer education. \u201cCuriosity is still growing\u2014and there\u2019s so much more room to grow,\u201d says Lee. \u201cPeople still want to know when and how to use a toner pad, what PDRN really does, etc.\u201d As people learn more about skin techniques, formula types, and ingredients, they\u2019re better primed to care for their complexions.<\/p>\n

\u201cConsumers want visible results without compromising their skin, and Korean brands continue to lead there,\u201d Charlotte Cho, cofounder of K-beauty marketplace Soko Glam and founder of skin-care brand Then I Met You, says. \u201cThere is also a huge appetite for treatment-inspired technologies that used to live only in clinics. When people can get real improvements at home, it builds long-term loyalty and curiosity for what Korea will create next.\u201d The result, all of our pros agree, will lead to the next iteration of the glass skin look we\u2019re all familiar with.<\/p>\n

If Cho could make a prediction, it\u2019s that the future is about to look a lot bouncier. \u201cThat springy, cushioned look is becoming just as important as glow, and people are paying more attention to how plump and supple their skin feels,\u201d she says. \u201cIn Korea, a lot of innovation is focused on strengthening the foundation of the skin so that smoothness, lift, and bounce show up together. The goal isn\u2019t shine for the sake of shine; it\u2019s skin that looks fresh, lively, and full of life from every angle.\u201d<\/p>\n

However, just because we\u2019re taking better care of our skin, doesn\u2019t mean we\u2019re adding steps; the pros emphasize a streamlined approach in lieu of overcomplicated routines. \u201cPeople want smart, high-performing essentials rather than a long list of steps,\u201d Cho continues. \u201cWhat will stay are products that genuinely strengthen the skin and fit easily into busy lives.\u201d That thinking is what defines her new Snail Mucin Eye Cream, which merges now-trusted Korean ingredients (snail mucin) with new innovations like volufiline\u2014a plant extract praised for its ability to improve the look of undereye hollowness\u2014into a first-of-its-kind formula.<\/p>\n

Below, our K-beauty experts sound off on the K-beauty trends to know in 2026\u2014from glass skin 2.0 to the next generation of overnight masks.<\/p>\n

Slow Aging<\/h2>\n

\u201cThe concept of slow aging is big in Korea at the moment,\u201d says Lee, sharing that Korean cosmetics retailer Olive Young even has a section devoted to it in some stores. \u201cWhile antiaging might try to erase wrinkles, slow aging focuses on constant hydration and gentle, consistent routines to create a healthy foundation and barrier so it slows the signs of skin\u2019s aging.\u201d Think swapping bakuchiol for retinol, focusing on hydration, and never skipping SPF.<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Neogendermology<\/p>\n

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Real Bakuchiol Firming Serum<\/p>\n<\/div>\n

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$38<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Haruharu Wonder<\/p>\n

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Black Rice Hyaluronic Anti-Wrinkle Serum<\/p>\n<\/div>\n

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$32<\/span><\/p>\n

NORDSTROM<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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BOH Bioheal<\/p>\n

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Probioderm Collagen Remodeling Cream<\/p>\n<\/div>\n

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$39<\/span><\/p>\n

AMAZON<\/p>\n

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Centellian24<\/p>\n

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Expert Madeca Cream<\/p>\n<\/div>\n

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$54<\/span><\/p>\n

OLIVE YOUNG<\/p>\n

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Glass Skin 2.0<\/h2>\n

\u201cSmooth, refined texture is becoming just as important as glow,\u201d says Cho. \u201cKorea is leading this shift with microneedle essences, ampoule shots, and gentle resurfacing treatments that help pores look tighter and the overall surface look more even.\u201d VT\u2019s Reedle technology, she adds\u2014known for its tingling spicules technology\u2014is one of the first big signals of where this category is headed. She also nods to the prominence of exosome-rich formulas to support smoother, more balanced skin. \u201cThese innovations show how focused Korea is on creating that soft, even texture people are gravitating toward.\u201d<\/p>\n

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VT Cosmetics<\/p>\n

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Cica Reedle Shot 100<\/p>\n<\/div>\n

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$26<\/del>$21<\/span>(19% off)<\/span><\/p>\n

AMAZON<\/p>\n

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Dr.Melaxin<\/p>\n

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Peel Shot<\/p>\n<\/div>\n

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$39<\/del>$20<\/span>(49% off)<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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It’s Skin<\/p>\n

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Power 10 Formula PO Effector Pore Lupin<\/p>\n<\/div>\n

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$17<\/span><\/p>\n

SOKO GLAM<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Skin1004<\/p>\n

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Madagascar Centella Poremizing Fresh Ampoul<\/p>\n<\/div>\n

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$35<\/del>$13<\/span>(63% off)<\/span><\/p>\n

AMAZON<\/p>\n

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Scalp Care & Glass Hair<\/h2>\n

\u201cKorean hair care is having a real moment, and it comes from a scalp-first philosophy,\u201d Cho says; healthy hair starts with a healthy scalp, so taking care of the root pays off in how the rest of your hair looks and feels. \u201cScalp-nourishing shampoos and soothing treatments are becoming everyday staples. From there, hair essences and mists add lightweight hydration, smooth flyaways, and create the soft, glossy finish Korea is known for. Paired with nourishing masks, you get the Korean take on glass hair that looks polished and silky without feeling heavy.\u201d Chung Park and Lee second the rise of glass hair. \u201cI had a 12-step scalp treatment in Korea and a full scalp analysis,\u201d Lee adds. \u201cI learned a lot about how I should be caring for my scalp, beyond my regular hair care. I picked up a Labo-H Water Scaler and Lilyeve Grow:Turn Ampoule, which are excellent.\u201d<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Dr. Groot<\/p>\n

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Miracle in Shower Moisturizing Treatment<\/p>\n<\/div>\n

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$33<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Lilyeve<\/p>\n

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Growturn Hair Growth Serum<\/p>\n<\/div>\n

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$33<\/del>$19<\/span>(42% off)<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Labo-H<\/p>\n

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Anti-Dandruff & Hair Loss Care Water Scaler<\/p>\n<\/div>\n

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$28<\/span><\/p>\n

OLIVE YOUNG<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Perfect Serum<\/p>\n

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Mise En Scene Serum Original<\/p>\n<\/div>\n

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$19<\/span><\/p>\n

AMAZON<\/p>\n

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Bio\u2011Regenerative Actives<\/h2>\n

PDRN and exosomes gained traction in 2025, and Chung Park predicts the movement to pick up steam in 2026 as the ingredients \u201cmove from clinical to consumer formats [in order to better] support collagen production, hydration, and repair.\u201d PDRN, which stands for polydeoxyribonucleotide, shows promise for anti-inflammatory and wound-healing properties, as well as the ability to synthesize collagen and reduce hyperpigmentation; try it for yourself with Mixsoon\u2019s collagen gel cream or the buzzy Reju-All cream, popular in Seoul. Exosomes, similarly, are known for their anti-inflammatory characteristics, which makes them valuable in enhancing the skin\u2019s natural repair processes. Medicube\u2019s exosome shot (available in several intensity levels) is a favorite stateside, whereas SkinRx\u2019s MadeCera cream is an underrated pick.<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Dr. Reju-All<\/p>\n

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Advanced PDRN Rejuvenating Cream<\/p>\n<\/div>\n

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$50<\/del>$30<\/span>(40% off)<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Mixsoon<\/p>\n

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PDRN Collagen Cream<\/p>\n<\/div>\n

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$17<\/span><\/p>\n

YESSTYLE<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Medicube<\/p>\n

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One Day Exosome Shot 7500 Serum<\/p>\n<\/div>\n

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$22<\/span><\/p>\n

AMAZON<\/p>\n

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SkinRx Lab<\/p>\n

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MadeCera Core Cream<\/p>\n<\/div>\n

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$27<\/span><\/p>\n

SOKO GLAM<\/p>\n

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Softer Brows<\/h2>\n

\u201cWestern brows tend to be more arched, dark, and defined, while the current trend in Korea is to lighten one\u2019s brows to soften the face and create a straighter brow shape,\u201d Lee says. \u201cSome Koreans are lightly bleaching their brows or, more commonly, using a brow-cara (tinted brow gel) that\u2019s a shade or two lighter than your hair color.\u201d While brow bleaching had a moment in the US last year (\u00e0 la Jenna Ortega), the look in Korea is more subtle. Lee says it\u2019s just about taking the edge off a little to soften the look. \u201cI bought the Peripera Speedy Skinny Brow mascara while in Korea. And for someone with very dark brows like mine, it actually makes a pretty big difference in my overall look to lighten them a shade or two.\u201d<\/p>\n

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Peripera<\/p>\n

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Speedy Skinny Brow Pencil<\/p>\n<\/div>\n

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$10<\/span><\/p>\n

AMAZON<\/p>\n

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Unleashia<\/p>\n

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Shaper Pomade Eyebrow Fixer<\/p>\n<\/div>\n

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$11<\/span><\/p>\n

SOKO GLAM<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Rom&nd<\/p>\n

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Han All Brow Fixer<\/p>\n<\/div>\n

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$16<\/del>$12<\/span>(25% off)<\/span><\/p>\n

AMAZON<\/p>\n

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Etude<\/p>\n

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Drawing Eyebrow Pencil<\/p>\n<\/div>\n

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$7<\/span><\/p>\n

AMAZON<\/p>\n

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Next-Gen Overnight Collagen Masks<\/h2>\n

Longtime fan of the Biodance mask? The overnight treatment isn\u2019t going anywhere anytime soon. While the Biodance and the comparable Sungboon Editor formulas remain popular, Chung Park predicts a new class will emerge to take the lead\u2014focusing on maximizing ingredient absorption and delivering intensive care during extended wear. \u201cWrapping masks\u2014designed to physically lock in hydration and actives\u2014and overnight collagen masks allow for prolonged delivery of peptides, PDRN, or other regenerative ingredients.\u201d<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Mixsoon<\/p>\n

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Collagen Glass Skin Mask<\/p>\n<\/div>\n

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$16<\/span><\/p>\n

YESSTYLE<\/p>\n

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Sungboon Editor<\/p>\n

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Deep Collagen Overnight Mask<\/p>\n<\/div>\n

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$19<\/span><\/p>\n

AMAZON<\/p>\n

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Medicube<\/p>\n

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Collagen Overnight Wrapping Mask<\/p>\n<\/div>\n

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$19<\/del>$15<\/span>(21% off)<\/span><\/p>\n

AMAZON<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Yuja Brightening Sleeping Mask<\/p>\n<\/div>\n

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$30<\/span><\/p>\n

SOKO GLAM<\/p>\n

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Cooling & Temperature\u2011Responsive Skin Care<\/h2>\n

Has cryotherapy gone topical? Chung Park calls out temperature-responsive skin care as a category to watch. \u201cDesigned to combat heat-aging, redness, and inflammation, cooling products include rollers, chilled essences, and temperature-adaptive hydrators,\u201d she says. Think: Some By Mi\u2019s PDRN-enriched mask or Dermal\u2019s icy toner pads. For a more traditional cryo tool, consider Ilso\u2019s cooling massage stick.<\/p>\n

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Some By Mi<\/p>\n

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PDRN Spirulina Soothing Sherbet Mask<\/p>\n<\/div>\n

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$18<\/span><\/p>\n

AMAZON<\/p>\n

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Dermal<\/p>\n

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Ice Cooling Toner Pad<\/p>\n<\/div>\n

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$10<\/span><\/p>\n

AMAZON<\/p>\n

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Isntree<\/p>\n

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Ultra-Low Molecular Hyaluronic Acid Zinc Cooling Pad<\/p>\n<\/div>\n

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$29<\/span><\/p>\n

YESSTYLE<\/p>\n

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Ilso<\/p>\n

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Dual Cooling Master<\/p>\n<\/div>\n

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$17<\/span><\/p>\n

AMAZON<\/p>\n

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Meet The Experts<\/p>\n<\/div>\n<\/div>\n

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  • Charlotte Cho is the cofounder of K-beauty marketplace Soko Glam and skin-care brand Then I Met You.<\/li>\n
  • Michelle Lee is a beauty industry adviser and former editor in chief of Allure<\/em>.<\/li>\n
  • Sarah Chung Park is a beauty industry veteran and founder and CEO of Landing International.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: http:\/\/vogue.com\/article\/k-beauty-trends-2026<\/p>\n","protected":false},"excerpt":{"rendered":"

    Beauty 7 K-Beauty Trends Shaping 2026 By Kiana Murden January 16, 2026 Photo: Getty Images Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the Western market completely by storm\u2014flooding our social feeds, dominating our \u201cbest of\u201d guides, and saturating our stores. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-1434876","post","type-post","status-publish","format-standard","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1434876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1434876"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1434876\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1434876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1434876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1434876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}