{"id":1412696,"date":"2026-01-26T15:00:30","date_gmt":"2026-01-26T12:00:30","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1412696"},"modified":"2026-01-26T15:00:30","modified_gmt":"2026-01-26T12:00:30","slug":"katseye-on-the-grammys-their-new-laneige-campaign-and-their-next-move","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1412696","title":{"rendered":"Katseye On The Grammys, Their New Laneige Campaign, and Their Next Move"},"content":{"rendered":"<article class=\"article main-content story\" lang=\"en-US\">\n<div class=\"AIContentWrapper-gOOlQO jDkjfm\">\n<div class=\"ArticlePageLedeBackground-JMVDp bIwRjk\">\n<header class=\"ContentHeaderWrapper-cqMZiN hWsVgb content-header article__content-header inset\">\n<div data-testid=\"ContentHeaderContainer\" class=\"ContentHeaderContainer-cMdHiZ fxttZl\">\n<div class=\"ContentHeaderHedAccreditationWrapper-WaWBW fTkfBu\">\n<div data-testid=\"ContentHeaderTitleBlockWrapper\" class=\"ContentHeaderTitleBlockWrapper-cyIGwg dMceKV\">\n<div data-testid=\"ContentHeaderRubric\" class=\"ContentHeaderRubricBlock-aIcNK eDSQnM\">\n<div data-testid=\"ContentHeaderRubricDateBlock\" class=\"ContentHeaderRubricDateBlock-kvxmSu jVyBWg\">\n<div class=\"RubricWrapper-dZIqzO ghbJG ContentHeaderRubricContainer-fiPRfk fRUoUz\"><span class=\"RubricName-gkORYq fCauaT rubric__name rubric\"><span>INTERVIEW<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<h1 data-testid=\"ContentHeaderHed\" class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE ContentHeaderHed-SVoJX deqABF iHBUaf dyRzMH\">Are You Ready for Katseye\u2019s Next Move?<\/h1>\n<\/div>\n<div class=\"ContentHeaderAccreditation-fcyiw bhgqZY content-header__accreditation\" data-testid=\"ContentHeaderAccreditation\">\n<div class=\"ContentHeaderDek-bCXPyE hNoQnF\">The new faces of Laneige are ready for a reinvention.<\/div>\n<div class=\"ContentHeaderByline-jXtKQj jgXynP\">\n<div class=\"ContentHeaderBylineContent-dkwwFS fRKSvg\">\n<div data-testid=\"BylinesWrapper\" class=\"BylinesWrapper-vmGrt cZzmZD bylines ContentHeaderBylines-cTXqro ljGzhW\"><span class=\"BylineWrapper-jRoBEm koNzOU byline bylines__byline\" data-testid=\"BylineWrapper\"><span class=\"BylineNamesWrapper-jrdaOa fXeqQN\"><span data-testid=\"BylineName\" class=\"BylineName-kqTBDS dDLLkB byline__name\"><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE BylinePreamble-itSxDZ deqABF cFJkIM jcgMlx byline__preamble\">By <\/span>Elizabeth Gulino<\/span><\/span><\/span><\/div>\n<p><time data-testid=\"ContentHeaderPublishDate\" datetime=\"2026-01-26T10:00:30-05:00\" class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE ContentHeaderPublishDate-eNTYkb deqABF lnzeTN eFanim\">January 26, 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ContentHeaderLeadAsset-hVxhYG cWpFgv lead-asset ContentHeaderLeadAssetWrapper-gQBTSl HTnib lead-asset--width-small\" data-testid=\"ContentHeaderLeadAsset\">\n<figure class=\"ContentHeaderLeadAssetContent-kyKlgP eGZaQl\">\n<div class=\"ContentHeaderLeadAssetContentMedia-bwiUDr keSRCn lead-asset__content__photo\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset ContentHeaderResponsiveAsset-cgZUtS eHMjwb\"><\/p>\n<div data-testid=\"aspect-ratio-container\" class=\"AspectRatioContainer-bEozCe gBbeIJ\">\n<div class=\"aspect-ratio--overlay-container\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/media.allure.com\/photos\/69777a9d2fce2f066e96b29c\/1:1\/w_120,c_limit\/katseye.jpg 120w, https:\/\/media.allure.com\/photos\/69777a9d2fce2f066e96b29c\/1:1\/w_240,c_limit\/katseye.jpg 240w, https:\/\/media.allure.com\/photos\/69777a9d2fce2f066e96b29c\/1:1\/w_320,c_limit\/katseye.jpg 320w, https:\/\/media.allure.com\/photos\/69777a9d2fce2f066e96b29c\/1:1\/w_640,c_limit\/katseye.jpg 640w, https:\/\/media.allure.com\/photos\/69777a9d2fce2f066e96b29c\/1:1\/w_960,c_limit\/katseye.jpg 960w\" sizes=\"100vw\" \/><\/div>\n<\/div>\n<p><\/span><\/p>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption ContentHeaderLeadAssetCaption-ifsaEE cSYNPH\" data-testid=\"caption-wrapper\"><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionCredit-eowWKH deqABF lnzeTN gxwcqg caption__credit\">Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<div data-attribute-verso-pattern=\"article-body\" class=\"ArticlePageContentBackGround-dcEtzE kUtTlG article-body__content\">\n<div class=\"ArticlePageChunksContent-enJWmu ilcJfn\">\n<div data-testid=\"ArticlePageChunks\" class=\"ArticlePageChunks-fwcPjP cAlDKu\">\n<div class=\"GridWrapper-cFSKbf cxzKYj grid grid-margins grid-items-2 ArticlePageChunksGrid-hkPQhP lnoYVP grid-layout--adrail narrow wide-adrail\" data-journey-hook=\"grid-wrapper\">\n<div class=\"GridItem-beYvyV kCPYUp grid--item grid-layout__content\">\n<div class=\"BodyWrapper-kzyFNv HDJd body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>In less than three years, Yoonchae Jeong, Daniela Avanzini, Manon Bannerman, Sophia Laforteza, Lara Raj, and Megan Skiendiel went from competing on Netflix\u2019s <em>Dream Academy<\/em> to becoming the six members of Katseye, an international girl group created by K-pop label HYBE and Geffen Records. Even if you haven\u2019t heard their music, you\u2019ve probably seen them: Last August, the group\u2019s viral ad for Gap denim was released on the heels of <em>another<\/em> jean campaign\u2014you know the one\u2014throwing them into the center of nationwide discourse about inclusivity and representation. In November, the young women received their first-ever Grammy nominations for Best New Artist and Best Pop Duo\/Group Performance for \u201cGabriela\u201d and today, they\u2019ve added yet another accomplishment to their growing list of accolades: global partners and faces of Laneige.<\/p>\n<p>This is a full-circle moment for them, they say, and not only because their artistry has K-pop roots. During <em>Dream Academy<\/em>\u2019s filming, the contestants\u2014whose fans know them by their first names\u2014worked with Laneige on a product placement campaign. \u201cWe were all freaking out,\u201d Sophia says while chatting to <em>Allure<\/em> over Zoom. \u201cThat was one of our first times, as trainees, getting products from a brand.\u201d Yoonchae, a native of Seoul, says that being able to work with the K-beauty brand was especially meaningful to her. \u201cI&#8217;m Korean, and I use this brand a lot in real life.\u201d<\/p>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Image may contain Kim Sunghee Groupshot Person Adult Cosmetics Lipstick Face Head Photography Portrait and People\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/laneige2520juicepop2520box_katseye_group_2026_0225201.jpg\" title=\"laneige2520juicepop2520box_katseye_group_2026_0225201\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR gAYTTS asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionText-brNLzD deqABF kyfflk fGraOh caption__text\"><\/p>\n<p>Clockwise from top left: Daniela, Lara, Yoonchae, Sophia, Manon, and Megan.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionCredit-eowWKH deqABF lnzeTN gxwcqg caption__credit\">Courtesy of Laneige<\/span><\/div>\n<\/figure>\n<p>Katseye\u2019s campaign celebrates the brand\u2019s JuicePop Box Lip Tints, a new product that comes in eight music-inspired shades: Pop-Star Peach, Jazzy Jam, Lo-Fi Mauve, Disco Coral, Electro Berry, Red Classic, DJ Plum, and Mocha Remix. For the campaign, each member was given their own shade to wear based on the color and vibe that suited them best, says Lara, who wore DJ Plum to reflect her aspirations as a producer and songwriter. \u201cSome were a bit more bold, some were a bit more calm and neutral,\u201d she says. The group also wore a secret, yet-to-be-released shade that will come out in mid-February.<\/p>\n<p>It\u2019s not the first time the group has shared a beauty product. They often exchanges beauty tips and tricks with one another, like Yoonchae\u2019s signature undereye blush or Lara\u2019s kajal eyeliner. \u201cWe\u2019ve all learned so much from each other, whether it\u2019s skincare routines, how to prep your skin before makeup, or little tricks for long performance days,\u201d Daniela says. \u201cBeing around each other every day, you naturally pick things up and start trying new things you wouldn\u2019t have on your own.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"GridWrapper-cFSKbf cxzKYj grid grid-margins grid-items-2 ArticlePageChunksGrid-hkPQhP lnoYVP grid-layout--adrail narrow wide-adrail\" data-journey-hook=\"grid-wrapper\">\n<div class=\"GridItem-beYvyV kCPYUp grid--item grid-layout__content\">\n<div class=\"BodyWrapper-kzyFNv HDJd body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>The Katseye girls have often said they\u2019re a family\u2014which makes sense, since they say they\u2019re always stealing from each other. \u201cI&#8217;m pretty sure I have at least one item of clothing from each of you guys in my closet, a majority from Yoonchae,\u201d Sophia says. But now, with their upcoming performance at the Grammys on February 1, they\u2019re leaning on their close relationships in a new way. Mentally, Daniela says the girls are focusing on staying present and enjoying the moment\u2014but physically, they\u2019re putting in the work. \u201cWe\u2019re rehearsing a lot, taking care of our bodies, and making sure we\u2019re rested,\u201d she says.<\/p>\n<p>Being catapulted into fame at such a young age (Katseye has members who are between the ages of 17 and 22) isn\u2019t exactly easy\u2014especially when you throw something like a potential Grammy award into the mix. \u201cIt honestly still feels surreal,\u201d Daniela says. \u201cI&#8217;ve never been so excited for anything,\u201d Lara adds. \u201cI can&#8217;t believe it&#8217;s happening.\u201d<\/p>\n<p>Even with all of the chaos, the six girls make an effort to focus on gratitude to stay grounded, Sophia says. \u201cWe love to sit before rehearsal and [go over] our wins, set our intentions, and celebrate little things, even if we&#8217;re like, <em>oh my gosh, I finally woke up and didn&#8217;t snooze my alarm<\/em>,\u201d she says. \u201cWe love to celebrate and we love to update our group chat with even the tiniest little wins, and I think that really does help us so much. It&#8217;s a habit that we&#8217;ve had since we began Katseye.\u201d<\/p>\n<p>\u201cAs a group, we really support each other,\u201d Daniele echoes. \u201cChecking in, talking things out, and reminding each other that it\u2019s okay to slow down when needed.\u201d So, what\u2019s next for the girl group? \u201cNew sounds, new music, new concepts, and definitely growth,\u201d Daniela adds, while Lara says: \u201cExpect a reinvention.\u201d We\u2019ll be waiting.<\/p>\n<hr>\n<p><strong>More celebrity news:<\/strong><\/p>\n<ul>\n<li>Bella Hadid&#8217;s Braids Say We&#8217;re Doing Pippi Longstocking Chic for 2026<\/li>\n<li>Kim Kardashian&#8217;s Teased-Up Hair Is So Fran Fine<\/li>\n<li>Harry Styles Wound Up at the Pope&#8217;s Election Because He Was Getting a Haircut Nearby<\/li>\n<\/ul>\n<hr>\n<p><strong>Now, watch Katseye spill secrets on Truth Serum:<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.allure.com\/story\/katseye-grammys-interview-photos-laneige-campaign<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INTERVIEW Are You Ready for Katseye\u2019s Next Move? The new faces of Laneige are ready for a reinvention. By Elizabeth Gulino January 26, 2026 Getty Images In less than three years, Yoonchae Jeong, Daniela Avanzini, Manon Bannerman, Sophia Laforteza, Lara Raj, and Megan Skiendiel went from competing on Netflix\u2019s Dream Academy to becoming the six [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[52],"class_list":["post-1412696","post","type-post","status-publish","format-standard","hentry","category-politics","tag-allure-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1412696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1412696"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1412696\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1412696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1412696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1412696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}