{"id":1412603,"date":"2026-01-23T19:57:11","date_gmt":"2026-01-23T16:57:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1412603"},"modified":"2026-01-23T19:57:11","modified_gmt":"2026-01-23T16:57:11","slug":"beauty-brands-are-glamorizing-cigarettes-again","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1412603","title":{"rendered":"Beauty Brands Are Glamorizing Cigarettes Again"},"content":{"rendered":"
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SMOKE & MIRRORS<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

Beauty Brands Are Glamorizing Cigarettes Again<\/h1>\n<\/div>\n
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Smoking culture has been making a comeback. Was it inevitable?<\/div>\n
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By <\/span>Gabriella Onessimo<\/span><\/span><\/span><\/div>\n

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Humans have an inherent proclivity toward forbidden fruit. Late party nights ahead of early days, that gratuitous last pour of wine, toxic situationships you know will never go anywhere. It\u2019s hard to resist finding relief in guilty pleasures, even ones we know to be actively detrimental. That especially goes for cigarettes, which have made a bona fide comeback in popular culture\u2014and their appearance in the beauty space is rising from an occasional cameo to a prominent force.<\/p>\n

Recent product launches are rife with smoking symbolism, both blatant and subtle, intentional and seemingly not. Late last year, m.ph launched slender lipsticks called Lip Ciggies, which the brand marketed as \u201chard to quit.\u201d Glossier\u2019s latest holiday collection included a limited-edition Zippo lighter (the sole intended use for which, the brand tells Allure<\/em>, is lighting its candles; Glossier also states that it does not condone smoking). L\u2019Objet quickly sold out of its recent Smoking Lips incense and fragrance set, and the same goes for designer Rick Owens\u2019 collaborative oral care collection with Selahatin, which was inspired in part by his smoking habit. Cigarette-inspired lipstick cases are currently going viral on TikTok Shop; they feature an image of Lana Del Rey above a faux health advisory label that reads: \u201cSmoking kills, but we were born to die anyway,\u201d a reference to her 2012 song. (Allure<\/em> contacted representatives for m.ph and L\u2019Objet for comment on their respective products and did not receive a response by the time of publication.)<\/p>\n

It\u2019s not just the products; the aesthetic of smoking itself is also on the rise. Smoking-related searches have spiked on Pinterest. On TikTok, you might have seen videos people getting their hands on the sleek packs of Vogue cigarettes (not affiliated with the fashion magazine, by the way) on European trips, or niche fragrance and makeup moments that wink knowingly at the taboo. Valentino Beauty\u2019s Studio 54-themed fashion week party included cigarette girls\u2013though the cigarettes on their trays were candy, alongside fragrance samples (New York City\u2019s 2002 indoor smoking ban still stands). At the spring 2026 shows, at least three designers featured models smoking as they strutted down the runway. It\u2019s a direct pushback to the overly sanitized \u201cclean girl\u201d ideal. If you think that instinct feels reactionary, then you\u2019d be right. And it was bound to happen eventually.<\/p>\n