{"id":1409021,"date":"2026-01-22T14:10:00","date_gmt":"2026-01-22T11:10:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1409021"},"modified":"2026-01-22T14:10:00","modified_gmt":"2026-01-22T11:10:00","slug":"this-shoot-offers-a-dystopian-look-into-our-plastic-surgery-obsessed-future","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1409021","title":{"rendered":"This shoot offers a dystopian look into our plastic surgery-obsessed future"},"content":{"rendered":"<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-13-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Clinical Emotion<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/0\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1656\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434527.jpg\" width=\"2484\" title=\"1434527\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/1\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1332\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434529.jpg\" width=\"1998\" title=\"1434529\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/2\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1332\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434530.jpg\" width=\"1998\" title=\"1434530\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/3\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1872\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434531.jpg\" width=\"2808\" title=\"1434531\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/4\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1332\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434532.jpg\" width=\"1998\" title=\"1434532\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36560\/5\/clinical-emotion\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"1146\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434533.jpg\" width=\"1719\" title=\"1434533\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 13 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cWhen beauty and the body are treated as things to be adjusted, emotions too are being managed in a similar way,\u201d says Tokyo-based artist and make-up artist <a href=\"https:\/\/www.instagram.com\/yuka_hirac\/?hl=en\">Yuka Hirac.<\/a> This <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/68971\/1\/we-still-call-women-hysterical-but-now-we-do-it-through-botox\">detachment of expression from emotions<\/a> is the central theme to her latest project in collaboration with photographer Andy Hoang, <\/span><em><span>Clinical Emotion<\/span><\/em><span>, that imagines a chilling near-future where emotion altogether is unable to be expressed.<\/span><\/p>\n<p><span>The shoot builds on the <a href=\"https:\/\/www.dazeddigital.com\/tag\/cosmetic-surgery\">discourse that surrounds a boom of cosmetic procedures<\/a>, from extreme iterations like <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/64851\/1\/meet-the-men-getting-their-legs-surgically-lengthened\">leg-lengthening surgeries<\/a> to more minimal adjustment procedures dubbed \u2018<a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/68504\/1\/the-beauty-side-effect-boom-how-tweakments-spawn-endless-tweakments\">tweakments\u2019<\/a>. It also draws on a long legacy of fashion shoots that play with the concept and aesthetic of plastic surgery, most infamously Steven Meisel\u2019s shoot for <em>Vogue Italia <\/em>with Linda Evangelista, which walks the line between satirising and glamourising it. Recently, <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/68460\/1\/nipped-tucked-botched-post-surgery-op-aesthetic-tweakments-skims-face-wrap\">surgery and post-op aesthetics<\/a> have become popular, as procedures become ever more aspirational.<\/span><\/p>\n<p><span>The growing popularity of cosmetic procedures is also twinned to an age of <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69207\/1\/self-care-or-self-erasure-welcome-to-the-age-of-bio-optimisation\">hyper-obsession with self-image and self-optimisation<\/a>, often accompanied by the suffix <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/65341\/1\/the-year-of-maxxing-how-self-optimisation-obsession-came-to-a-peak-in-2024\">-maxxing<\/a>, a barrage of videos online are centred around ways to improve appearance to an extreme level. <\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6478c493-b04d-4b1c-bc45-b3d800c46e84\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/4\/1434530.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.7\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"2843\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434530-1.jpg\" width=\"2000\" title=\"1434530-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Art Direction and make-up Yuka Hirac, stylist Ki Ukei, hair stylist <span class=\"nowrap\">Hirokazu Endo<\/span><\/span><span class=\"credit\">Photography Andy Hoang<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It\u2019s this fixation on optimisation that was the genesis of <\/span><em><span>Clinical Emotion<\/span><\/em><span>. In some photos the subject is bound to a medical chair, their eye lids held back with taught strings to reveal a vacant deadpan expression. It\u2019s an intentional hollowness Hirac set out to create, \u201cI hope viewers can sense the cold, detached atmosphere of the images,\u201d she tells us.<\/span><\/p>\n<p><span>This detachment is stitched throughout the series, as the model is bound in cellophane, pulled up onto stirrups, and their mouth packed with a bubble-gum pink \u200b\u200balginate. It\u2019s hard not to imagine the turmoil a scene like that would usually create, but Hirac stresses that this isn\u2019t intended to be a shoot devoid of emotion, \u201cthe shoot refers to emotion as something observed and judged from the outside, almost as if in a clinical or medical setting.\u201d Essentially while the subject is no doubt experiencing emotions, the viewer perceives none of that. \u201cThat sense of distance is what creates the quiet, slightly tense atmosphere running through the shoot.\u201d<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"eb72fef6-0ec4-4027-841f-b3d800c47c5d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/4\/1434536.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.4\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Clinical Emotion\" class=\"img\" height=\"2000\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/1434536.jpg\" width=\"2809\" title=\"1434536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Art Direction and make-up Yuka Hirac, stylist Ki Ukei, hair stylist <span class=\"nowrap\">Hirokazu Endo<\/span><\/span><span class=\"credit\">Photography Andy Hoang<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Photography and EP Andy Hoang, lighting assistant Patricia Anne Nellasca, photo assistant Chiara, retoucher Anh Le, producer Dream Scenario, art direction and make-up Yuka Hirac, make-up assistants Beri, Ayano Imasato, stylist Ki Ukei, stylist assistant ARU, hair stylist Hirokazu Endo using ORIBE, model Elke Biesendorfer.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.dazeddigital.com\/beauty\/article\/69448\/1\/this-shoot-offers-a-dystopian-look-into-our-plastic-surgery-obsessed-future<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clinical Emotion Gallery \/ 13 images \u201cWhen beauty and the body are treated as things to be adjusted, emotions too are being managed in a similar way,\u201d says Tokyo-based artist and make-up artist Yuka Hirac. This detachment of expression from emotions is the central theme to her latest project in collaboration with photographer Andy Hoang, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-1409021","post","type-post","status-publish","format-standard","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1409021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1409021"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1409021\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1409021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1409021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1409021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}