{"id":1408821,"date":"2026-01-23T10:25:00","date_gmt":"2026-01-23T07:25:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1408821"},"modified":"2026-01-23T10:25:00","modified_gmt":"2026-01-23T07:25:00","slug":"jim-beam-and-dazed-want-to-help-you-get-game-day-ready","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1408821","title":{"rendered":"Jim Beam and Dazed want to help you get game day-ready"},"content":{"rendered":"
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Drink Smart\u00ae. Jim Beam\u00ae Kentucky Straight Bourbon Whiskey, 40% Alc.\/Vol. \u00a92026 James B. Beam Distilling Co., Clermont, KY.<\/em><\/p>\n

If you\u2019ve ever had a bourbon cocktail, then you\u2019ve likely had a taste of Jim Beam. The centuries-old spirit brand has always been ahead of its time, and this year is no different. Ahead of football\u2019s busiest time of year, the brand already has the Big Game on its mind, and is teaming up with Dazed to start the celebrations early.<\/span><\/p>\n

Given that the parties are obviously the best part of every major sports weekend, it\u2019s only right that Jim Beam\u2019s pre-game sprint included one of its own. On January 21, the brand threw a rooftop soir<\/span>\u00e9<\/span>e in New York City. Held in the city’s Midtown neighbourhood, the event included themed cocktails, a drone show over the Hudson River and an appearance by actor and comedian <\/span>Kenan Thompson<\/span><\/a>. There, guests also caught a glimpse of a limited-edition Jim Beam jersey, designed in partnership with Dazed.<\/span><\/p>\n

The jersey reveal was a part of the brand\u2019s Refresh Your Season campaign, which urges fans to enjoy themselves regardless of their team\u2019s outcome. As an <\/span>accompanying film<\/span><\/a> with Thompson points out, sometimes it\u2019s actually more enjoyable to experience the season when your team is out, rather than stress-watch while they\u2019re still in. That spirit of refreshment is also brought to life by the campaign\u2019s star cocktail, the <\/span>Beam and Lemonade<\/span><\/a>, which includes Jim Beam, lemonade, soda water and a lemon garnish. Needless to say, it\u2019s a combination that can be enjoyed win or loss.<\/span><\/p>\n

Also as part of the campaign, Jim Beam is giving fans of the brand, football and Dazed a reason to rejoice by launching a giveaway exclusively for Dazed readers. Winners stand to receive Dazed merch, cocktail fixings to make the Beam and Lemonade, and of course, the limited-edition, Dazed-approved Jim Beam jersey. Even if you couldn\u2019t care less about football, it\u2019s still too good of a deal to pass up.<\/span><\/p>\n

For a chance to win, mark your calendar for January 23, when a giveaway form will open exclusively on<\/a><\/span>dazeddigital.com<\/span><\/a>. See terms and conditions <\/span>here<\/span><\/a>. <\/span><\/p>\n

Drink Smart\u00ae. Jim Beam\u00ae Kentucky Straight Bourbon Whiskey, 40% Alc.\/Vol. \u00a92026 James B Beam Distilling Co., Clermont, KY.<\/em><\/p>\n<\/div>\n

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Source URL: https:\/\/www.dazeddigital.com\/life-culture\/article\/69452\/1\/jim-beam-and-dazed-want-to-help-you-get-game-day-ready<\/p>\n","protected":false},"excerpt":{"rendered":"

Drink Smart\u00ae. Jim Beam\u00ae Kentucky Straight Bourbon Whiskey, 40% Alc.\/Vol. \u00a92026 James B. Beam Distilling Co., Clermont, KY. If you\u2019ve ever had a bourbon cocktail, then you\u2019ve likely had a taste of Jim Beam. The centuries-old spirit brand has always been ahead of its time, and this year is no different. Ahead of football\u2019s busiest […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-1408821","post","type-post","status-publish","format-standard","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1408821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1408821"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1408821\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1408821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1408821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1408821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}