{"id":1240916,"date":"2025-12-25T12:40:16","date_gmt":"2025-12-25T09:40:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1240916"},"modified":"2025-12-25T12:40:16","modified_gmt":"2025-12-25T09:40:16","slug":"too-faceds-first-tubing-mascara-is-here-to-give-you-ribbon-wrapped-lashes","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1240916","title":{"rendered":"Too Faced’s First Tubing Mascara Is Here to Give You “Ribbon Wrapped” Lashes"},"content":{"rendered":"
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If you click on links we provide, we may receive compensation.\n<\/p>\n

Too Faced’s First Tubing Mascara Is Here to Give You “Ribbon Wrapped” Lashes<\/h1>\n

We put it to the test.<\/p>\n

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By<\/span><\/p>\n
Sophie Vilensky<\/p>\n
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\"Sophie\"Sophie<\/div>\n<\/div>\n
\nSophie Vilensky\n<\/div>\n
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  • <\/ul>\n<\/div>\n
    \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on March 21, 2025 07:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    \"Byrdie\"Byrdie<\/div>\n<\/div>
    <\/p>\n

    Byrdie<\/p>\n

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    I’ve never used the word “tubular” in my life, but something about this news is making me reconsider my stance on the slang. Just know, if I say it, I’ll be saying it in a cute, modern, tied-with-a-ribbon sort of way\u2014as is to be expected when you’re referencing a new product by Too Faced.\n<\/p>\n

    On Friday, March 21, the sweet-smelling, pretty-in-pink beauty brand is launching a brand new mascara. No, its not replacing your darling Better Than Sex. Instead, the brand is exploring new frontiers (ie. lash lengths) with the Ribbon Wrapped Lash Extreme Length Tubing Mascara.\n<\/p>\n

    Ahead, find all the info you need on the exciting, length-defying new launch, plus team Byrdie’s honest thoughts.\n<\/p>\n

    <\/div>\n

    The Inspiration <\/span><\/h2>\n

    In case you didn’t know, the original Better Than Sex is America\u2019s number one best-selling mascara, per the brand. So, for a new lash enhancer to join the Too Faced mascara family (the lineup also includes waterproof, naturally derived, high-intensity, and priming varieties), it had to be good.\n<\/p>\n

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    \"Too\"Too<\/div>\n<\/div>
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    Too Faced<\/p>\n

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    “This mascara will enable the us to expand our market share in this critical category while setting an entirely new industry standard in lengthening mascara performance for our customers,” Too Faced’s SVP and Global General Manager, Somer Tejwani, in a statement.\n<\/p>\n

    Made for extreme length and separation\u2014in contrast to Better Than Sex’s major volume\u2014Ribbon Wrapped Lash promises to enhance every<\/em> lash type, from fine and sparse to short and straight.\n<\/p>\n

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    \"Too\"Too<\/div>\n<\/div>
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    Too Faced<\/p>\n

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    $29 at Sephora<\/span><\/span><\/div>\n<\/div>\n

    The Formula <\/span><\/h2>\n

    Deep and black, the long-lasting, smudge-proof, clump-proof, and flake-resistant tubing formula was crafted to wrap your lashes and elongate them “to outstretched perfection” with the brand’s Ribbon Wrap\u00a0Technology. The magic will last up to 24 hours, or until you decide to easily remove your doe eyes with a bit of warm water. (There’s no makeup remover required.)\n<\/p>\n

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    \"Too\"Too<\/div>\n<\/div>
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    Too Faced<\/p>\n

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    Then, there’s the brush. The trademarked Lash Extension Brush was designed to ensure each individual lash gets its fair share of formula, so every corner will be visible when you rightfully bat those babies.<\/p>\n

    The Reviews <\/span><\/h2>\n

    Bella Cacciatore, senior news editor <\/span><\/h3>\n
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    \"Bella\"Bella<\/div>\n<\/div>
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    Bella Cacciatore<\/p>\n

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    “I don’t always love tubing formulas\u2014they can be a little stiff and spiky\u2014but I’m hooked on Ribbon Wrap. Cute name aside, I love how lightweight this formula looks and feels. It adds the perfect amount of length and volume, without weighing down my little lashes. The brush really grabs and extends each and every lash for a pretty, fanned-out look, and the formula stays in place all day long.”\n<\/p>\n

    Star Donaldson, social media director <\/span><\/h3>\n
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    \"Byrdie\"Byrdie<\/div>\n<\/div>
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    Star Donaldson<\/p>\n

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    “It’s been a while since I’ve tried a mascara that\u00a0actually interested\u00a0me, but Too Face’s new Ribbon Wrapped Lash Mascara made me and my lashes perk up. It extended my lashes while making them look thicker and fanned out. The formula even helped my lashes hold a curl all day. No flakes, no smudging\u2014Too Faced really knows how to make my lashes pop.”<\/p>\n

    Holly Rhue, editorial director <\/span><\/h3>\n
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    \"Byrdie\"Byrdie<\/div>\n<\/div>
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    Holly Rhue<\/p>\n

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    “I’ve had a lifelong love affair with Too Faced mascaras; but sometime in 2020, I officially entered my tubing mascara era. Luckily, Ribbon Wrapped lives up to my wildest expectations\u2014it lengthens, defines, and slides off with water at the end of the day (exactly what you want in a tubing mascara). I’ve found that there’s zero flaking throughout the day, and the unique brush makes it easy to really fan out the lashes on the outer edges. It’s also extremely buildable; I’ve gone for a more subtle look here, but it’s easy to layer and build up without significant clumping.”\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Read more:<\/div>\n
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    • Makeup<\/span><\/li>\n
    • Eyes<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n

      Source URL: https:\/\/www.byrdie.com\/too-faced-ribbon-wrapped-tubing-mascara-review-11698983<\/p>\n","protected":false},"excerpt":{"rendered":"

      If you click on links we provide, we may receive compensation. Too Faced’s First Tubing Mascara Is Here to Give You “Ribbon Wrapped” Lashes We put it to the test. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1240916","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1240916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1240916"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1240916\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1240916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1240916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1240916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}