{"id":1237738,"date":"2025-12-24T23:33:45","date_gmt":"2025-12-24T20:33:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1237738"},"modified":"2025-12-24T23:33:45","modified_gmt":"2025-12-24T20:33:45","slug":"i-tested-hundreds-of-products-last-year-these-16-will-be-part-of-my-2025-beauty-routine","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1237738","title":{"rendered":"I Tested Hundreds of Products Last Year\u2014These 16 Will Be Part of My 2025 Beauty Routine"},"content":{"rendered":"
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We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation.\n<\/p>\n

I Tested Hundreds of Products Last Year\u2014These 16 Will Be Part of My 2025 Beauty Routine<\/h1>\n

I know what truly makes a good product.<\/p>\n

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By<\/span><\/p>\n
Alyssa Kaplan<\/p>\n
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\"Alyssa\"Alyssa<\/div>\n<\/div>\n
\nAlyssa Kaplan\n<\/div>\n
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    \nAlyssa Kaplan is an editor at Byrdie with more than six years of beauty industry experience. She tests makeup, skincare, and haircare products to curate round-ups of the best beauty items you can buy. Alyssa is passionate about helping readers upgrade their beauty routines and make smart purchasing decisions.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on January 03, 2025 04:32PM<\/div>\n<\/div>\n<\/div>\n
    Leave a Comment<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    \"Beauty\"Beauty<\/div>\n<\/div>
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    Byrdie<\/p>\n

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    Every year, Byrdie editors and testers put thousands (yes, thousands) of beauty products to the test. Last year, I tested more than 300 products myself. Some were underwhelming, others were solid performers, but a select group truly stood out. As someone who tests products and recommends them for a living, I\u2019m very discerning about what I consider a standout. What makes a truly<\/em> great product? Yes, that answer can be relatively subjective, but for me, it has to live up to its claims and<\/em> offer something new or unique to gain a spot in my beauty routine. And with a seriously oversaturated market, the latter part is hard to achieve\u2014only a select few fit the bill.\u00a0\u00a0\u00a0\n<\/p>\n

    Below, you\u2019ll find the products I tested in 2024 and loved so much that I\u2019m carrying them into 2025. From a concealer I can always count on to camouflage dark circles to a hair dryer I use daily and more, these are top-tier items I can\u2019t recommend enough.\u00a0\n<\/p>\n<\/div>\n

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    01<\/span>of 06<\/span><\/div>\n
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    Haus Labs Triclone Skin Tech Foundation<\/span><\/h3>\n<\/div>\n
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    \"Sephora\"Sephora<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $49 at Sephora<\/span><\/span>View on Hauslabs.com<\/span><\/span>$49 at Kohls.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    Foundation is the foundation (literally) of a great makeup routine, and this one from Haus Labs impressed me\u2014and several other testers\u2014thanks to its extensive shade range, buildable coverage, natural finish, and impressive wear. I can sheer it out on minimal makeup days and build it up when I\u2019m going for a more full-glam look. It covers redness and discoloration without looking cakey, and once I lock it in with setting spray, I don\u2019t have to worry about it fading or migrating.\n<\/p>\n

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    \"Before\"Before<\/div>\n<\/div>
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    Byrdie<\/p>\n

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    02<\/span>of 06<\/span><\/div>\n
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    Maybelline Sky High Mascara<\/span><\/h3>\n<\/div>\n
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    \"Maybelline\"Maybelline<\/div>
    Credit: Amazon<\/span><\/figcaption><\/div>\n<\/div>\n
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    $14<\/span><\/div>\n

    $10 at Amazon<\/span><\/span>$13 at Ulta<\/span><\/span>View on Target<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    I tested nearly 30 mascaras last year alone and crowed this gem from Maybelline the best drugstore mascara. The long, narrow brush makes it easy to grip your lashes from the root, and the well-dispersed bristles separate and evenly coat them in the lengthening formula. The end result is beautifully long, fanned-out lashes. But perhaps the best part is that even though it\u2019s not a waterproof mascara, it remains totally smudge-proof all day long.\n<\/p>\n

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    Byrdie<\/p>\n

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    03<\/span>of 06<\/span><\/div>\n
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    Dyson Supersonic Hair Dryer<\/span><\/h3>\n<\/div>\n
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    \"Blue\"Blue<\/div>
    Credit: Dyson<\/span><\/figcaption><\/div>\n<\/div>\n
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    $361 at Amazon<\/span><\/span><\/p>\n
    $520<\/span><\/div>\n

    $380 at Ulta<\/span><\/span>View on Dyson.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    I know it comes with a hefty price tag, but after testing more than 10 hair dryers, I can say the Dyson is superior. While testing professional hair dryers, this one stood out for its ergonomic design and powerful airflow. I particularly appreciated the small concentrator nozzle, which helps control the airflow for targeted drying and a smooth finish. It also has multiple heat and speed settings, making it a great option for a variety of hair types. It features a technology that measures the temperature 40 times a second, ensuring no extreme heat causes damage to your strands.\n<\/p>\n

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    \"Site<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    04<\/span>of 06<\/span><\/div>\n
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    Ami Col\u00e9 Lip Treatment Oil<\/span><\/h3>\n<\/div>\n
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    \"Sephora\"Sephora<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $20 at Amazon<\/span><\/span>$20 at Sephora<\/span><\/span>View on Amicole.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    Lip oils were super popular in 2024, and while there are so many I\u2019ll continue to use and love, this pick from Ami Col\u00e9 will be in every bag, especially during the winter months. Unlike a lot of oils that fade fast, this one has a thicker texture, which keeps its shine and hydration going strong for longer. The formula contains a blend of nourishing oils\u2014baobab seed, camellia seed, and passionfruit seed oil\u2014that moisturizes the lips while enveloping them with next-level shine. My lips feel soft and hydrated long after it fades after several hours of wear.\n<\/p>\n

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    \"Site<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    05<\/span>of 06<\/span><\/div>\n
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    Natasha Denona Hy-Glam Concealer<\/span><\/h3>\n<\/div>\n
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    \"Sephora\"Sephora<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $30 at Sephora<\/span><\/span>$30 at Ulta<\/span><\/span>View on Ecosmetics.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    I have very thin skin under my eyes, so dark circles are pretty much unavoidable for me. But this concealer totally changed the game\u2014it\u2019s the best under-eye concealer I\u2019ve tried in years. It has a thin, creamy texture that feels soft and lightweight under the eyes, and it\u2019s packed with pigment, so you only need a small swipe to get the job done. Once blended out and lightly set with powder, it gives me a fresh, brightened look that lasts all day.\n<\/p>\n

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    \"A\"A<\/div>\n<\/div>
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    Byrdie<\/p>\n

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    06<\/span>of 06<\/span><\/div>\n
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    Youth to The People Superfood Antioxidant Cleanser<\/span><\/h3>\n<\/div>\n
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    \"Sephora\"Sephora<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $39<\/span><\/div>\n

    $36 at Amazon<\/span><\/span>$68 at Sephora<\/span><\/span>$39 at Nordstrom<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    A great face wash should be a staple in everyone\u2019s skincare routine, and this one is suitable for all skin types. The gel formula is rich in vitamins and antioxidants to brighten your complexion, as well as glycerin for moisture. It effectively washes away dirt and excess oil without stripping the skin. I tested the popular cleanser again in 2024 after years of trying other options, and I was quickly reminded why I loved it so much.\n<\/p>\n

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    \"Youth\"Youth<\/div>\n<\/div>
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    Byrdie<\/p>\n

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    Other Products I’ve Tried and Love <\/span><\/h2>\n

    While the products above are my all-star favorites, there are plenty more products I tried in 2024 that I’d give my stamp of approval to (in case you’re looking for more options). Between a hair oil that adds a boost of shine and hydration, a face moisturizer that\u2019s ultra-lightweight and refreshing, a body lotion I can’t go a day without, and a dry shampoo that helps me extend wash days, there\u2019s something for everyone on this list.\n<\/p>\n

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    Olaplex Bonding Oil<\/span><\/div>\n<\/div>\n
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    \"Olaplex\"Olaplex<\/div>\n<\/div>\n
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    $30<\/span><\/div>\n

    $29 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

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    Skinceuticals C E Ferulic<\/span><\/div>\n<\/div>\n
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    \"SkinCeuticals\"SkinCeuticals<\/div>\n<\/div>\n
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    $185 at Dermstore<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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    Tatcha The Water Cream<\/span><\/div>\n<\/div>\n
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    \"Amazon\"Amazon<\/div>\n<\/div>\n
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    $72<\/span><\/div>\n

    $69 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

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    N\u00e9cessaire The Body Lotion<\/span><\/div>\n<\/div>\n
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    \"Nécessaire\"Nécessaire<\/div>\n<\/div>\n
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    View on Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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    Hourglass Cosmetics Unreal Liquid Blush<\/span><\/div>\n<\/div>\n
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    \"Sephora\"Sephora<\/div>\n<\/div>\n
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    $36 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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    MARA Algae + Moringa Face Oil<\/span><\/div>\n<\/div>\n
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    \"Mara\"Mara<\/div>\n<\/div>\n
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    $72<\/span><\/div>\n

    $58 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

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    Ole Henriksen Peptide Lip Treatment<\/span><\/div>\n<\/div>\n
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    \"OleHenriksen\"OleHenriksen<\/div>\n<\/div>\n
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    $23 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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    Dae Agave Styling Mist<\/span><\/div>\n<\/div>\n
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    \"Dae\"Dae<\/div>\n<\/div>\n
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    $30<\/span><\/div>\n

    $29 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

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    ghd 1-Inch Curling Iron<\/span><\/div>\n<\/div>\n
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    \"ghd\"ghd<\/div>\n<\/div>\n
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    $239 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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    Living Proof Perfect Hair Day Dry Shampoo<\/span><\/div>\n<\/div>\n
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    \"Living\"Living<\/div>\n<\/div>\n
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    $33<\/span><\/div>\n

    $32 at Amazon<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Edited by<\/span>
    \nAlly Hirschlag\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Read more:<\/div>\n
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    • Makeup<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n

      Source URL: https:\/\/www.byrdie.com\/2025-editor-favorite-beauty-products-8768948<\/p>\n","protected":false},"excerpt":{"rendered":"

      We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. I Tested Hundreds of Products Last Year\u2014These 16 Will Be Part of My 2025 Beauty Routine I know what truly makes a good product. By Alyssa Kaplan Alyssa Kaplan Alyssa Kaplan is an editor at Byrdie with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1237738","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1237738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1237738"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1237738\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1237738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1237738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1237738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}