{"id":1237537,"date":"2014-04-15T21:20:43","date_gmt":"2014-04-15T18:20:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1237537"},"modified":"2014-04-15T21:20:43","modified_gmt":"2014-04-15T18:20:43","slug":"campanie-pressalert-ro-castigatorii-gheorghe-cocian-omul-care-a-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1237537","title":{"rendered":"CAMPANIE PRESSALERT.ro C\u00c2\u015eTIG\u0102TORII Gheorghe Cocian, omul care a dus lumina de la Timi\u015foara prin negura capitalismului s\u0103lbatic rom\u00e2nesc"},"content":{"rendered":"<article id=\"post-104092\" class=\"post-104092 post type-post status-publish format-standard has-post-thumbnail hentry category-campanii-pressalert category-castigatorii-campanii-pressalert tag-corpuri-de-iluminat tag-elba tag-fabrica tag-gheorghe-cocian tag-timisoara\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Campanii PRESSALERT\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/campanii-pressalert\/\"><span>Campanii PRESSALERT<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">CAMPANIE PRESSALERT.ro C\u00c2\u015eTIG\u0102TORII Gheorghe Cocian, omul care a dus lumina de la&#8230;<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/campanii-pressalert\/\">Campanii PRESSALERT<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/campanii-pressalert\/castigatorii-campanii-pressalert\/\">C\u00c2\u0218TIG\u0102TORII<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">CAMPANIE PRESSALERT.ro C\u00c2\u015eTIG\u0102TORII Gheorghe Cocian, omul care a dus lumina de la Timi\u015foara prin negura capitalismului s\u0103lbatic rom\u00e2nesc<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/dbota\/\">Drago\u015f Bo\u0163a<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2014-04-15T21:20:43+00:00\">apr. 15, 2014<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2014\/04\/campanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc\/#respond\">0<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2014%2F04%2Fcampanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=CAMPANIE+PRESSALERT.ro+C%C3%82%C5%9ETIG%C4%82TORII+Gheorghe+Cocian%2C+omul+care+a+dus+lumina+de+la+Timi%C5%9Foara+prin+negura+capitalismului+s%C4%83lbatic+rom%C3%A2nesc&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2014%2F04%2Fcampanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p><a href=\"http:\/\/www.pressalert.ro\/2014\/04\/campanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc\/cocian-elba02_resize\/\" rel=\"attachment wp-att-104277\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-104277\" alt=\"cocian elba02_resize\" src=\"http:\/\/www.pressalert.ro\/wp-content\/uploads\/2014\/04\/cocian-elba02_resize-640x424.jpg\" width=\"640\" height=\"424\"><\/a><\/p>\n<p>15 septembrie 1969. Ziua c\u00e2nd proasp\u0103tul inginer Gheorghe Cocian a intrat pe poarta fabricii Elba. \u015ei nu a mai plecat de acolo p\u00e2n\u0103 ast\u0103zi. Chiar dac\u0103 au trecut aproape cinci decenii. Dup\u0103 1990, a ajuns s\u0103 duc\u0103 corabia \u201elumina de la Timi\u015foara\u201d, m\u00e2ndrie a economiei comuniste, prin furtuna economiei capitaliste \u015fi s\u0103 o fac\u0103 din nou important\u0103 pe pia\u0163a corpurilor de iluminat.<\/p>\n<p><strong>Revolu\u0163ie \u015fi munc\u0103<\/strong><\/p>\n<p>\u201e\u00cen via\u0163a \u00ee\u0163i apar tot felul de \u00eent\u00e2mpl\u0103ri care-\u0163i dau, de fapt, drumul \u00een via\u0163\u0103. Am vrut s\u0103 dau la Politehnic\u0103, dar dosarul meu \u00een loc s\u0103 ajung\u0103 la Cluj Napoca, eu eram din zona Bistri\u0163a, a ajuns la Timi\u015foara. Nu le-am spus nimic p\u0103rin\u0163ilor mei, m-am dus, am dat examenul \u015fi am intrat. C\u00e2nd am ajuns aici m-a surprins acel iz occidental pe care-l avea ora\u015ful. Am venit prima oar\u0103 ca tehnolog \u00een mase plastice. Atunci, Elba se structura dup\u0103 ce au fost puse \u00eempreun\u0103 toate fabricile private. A fost mult de munc\u0103\u201d, \u00ee\u015fi aminte\u015fte Cocian. Dup\u0103 revolu\u0163ie, a ajuns director \u201eprin concurs dup\u0103 vremurile \u00een care femeia de serviciu d\u0103dea jos \u015feful \u015fi \u00eei spunea ce trebuie s\u0103 fac\u0103. Am ajuns \u00een conducere \u00een partea a doua a anului, dup\u0103 ce conducerea instalat\u0103 revolu\u0163ionar avea dou\u0103 mari probleme pe care nu le rezolva \u2013 s\u0103 asigure de dou\u0103 ori pe lun\u0103 salariile la miile de oameni \u015fi s\u0103 l\u0103mureasc\u0103 lumea c\u0103 trebuie lucrat dac\u0103 vrei bani. Le-am spus c\u0103 nu se poate altfel \u015fi \u00eempreun\u0103 cu ei am f\u0103cut un regulament intern care, \u00een mare parte, a r\u0103mas neschimbat p\u00e2n\u0103 acum. Am stabilit, printre primele lucruri, c\u0103 pleac\u0103 cine este prins fur\u00e2nd orice\u201d.<\/p>\n<p><strong>\u015eocurile economiei de pia\u0163\u0103<\/strong><\/p>\n<p>Primul \u015foc al economiei de pia\u0163\u0103 a fost c\u00e2nd \u201ea ap\u0103rut concuren\u0163a \u015fi ne-am dat seama c\u0103 nimeni nu te mai ajut\u0103 s\u0103-\u0163i vinzi produsele ca \u00eenainte.<\/p>\n<p> Le-am spus c\u0103, dac\u0103 nu ne trezim, ie\u015fim de pe pia\u0163\u0103 \u015fi nim\u0103nui nu-i pas\u0103. Un fost ministru din anii 90, Vasile Baltag mi-a spus &lt;&lt;nu te mai uita spre Bucure\u015fti. Ia-\u0163i soarta \u00een m\u00e2ini. Nu produci, nu tr\u0103ie\u015fti&gt;&gt;. A fost primul semnal important\u201d. A urmat apoi \u015focul c\u00e2nd s-a dus la un t\u00e2rg interna\u0163ional de corpuri de iluminat, \u00een 1992, la Hanovra. \u201eC\u00e2nd am v\u0103zut ce-i acolo, eu, care aveam impresia c\u0103 Elba este una dintre cele trei balene pe care st\u0103 p\u0103m\u00e2ntul, m-am \u00eentors a\u015fa de mic. Le-am spus colegilor c\u0103, dac\u0103 nu facem investi\u0163ii \u015fi nu intr\u0103m \u00een ritmul competi\u0163iei, nu avem nicio \u015fans\u0103\u201d, \u00ee\u015fi aminte\u015fte cel care acum este CEO \u015fi pre\u015fedinte al consiliului de administra\u0163ie al Elba. Un moment cheie a fost privatizarea prin MEBO \u201emetod\u0103 \u00een care nici m\u0103car Ion Iliescu nu credea. To\u0163i cei care lucram am devenit ac\u0163ionari. \u00cen 1995 am decis asta ca s\u0103 nu ne conduc\u0103 altcineva. C\u00e2\u015ftigam sau pierdeam pe m\u00e2na noastr\u0103. Sunt 2.200 de ac\u0163ionari. \u00cen Elba nu exist\u0103 oameni extrem de s\u0103raci, cum nu exist\u0103 oameni extrem de boga\u0163i\u201d.<\/p>\n<p><strong>Pre\u0163ul victoriei<\/strong><\/p>\n<p>Au fost \u015fi momente dureroase, c\u00e2nd a trebuit f\u0103cut\u0103 restructurarea, dar \u015fi bucurii. Prima c\u00e2nd \u201eRenault ne-a recunoscut ca pe to\u0163i ceilal\u0163i perteneri europeni ai s\u0103i. A urmat Skoda, Volkswagen\u201d. Cea mai mare bucurie \u2013 \u201eam reu\u015fit s\u0103 facem ce am promis la privatizare. Am mutat Elba \u00eentr-o loca\u0163ie nou\u0103. E o alt\u0103 fabric\u0103 cu tot ce este modern la aceast\u0103 or\u0103\u201d. De\u015fi Elba este una din pu\u0163inele \u00eentreprinderi comuniste timi\u015forene care a reu\u015fit s\u0103 r\u0103m\u00e2n\u0103 pe picioare \u015fi s\u0103 fac\u0103 performan\u0163\u0103 \u015fi-n capitalism, Gheorghe Cocian sus\u0163ine cu modestie c\u0103 \u201eeste un caz normal de firm\u0103 care a reu\u015fit. Poate a\u015fa ar fi trebuit s\u0103 reu\u015feasc\u0103 50% din firmele mari din Rom\u00e2nia. E munc\u0103 \u015fi seriozitate \u00een ce faci\u201d. Totul are un pre\u0163 \u2013 \u201es\u0103n\u0103tatea \u015fi timp r\u0103pit din cel alocat familiei. Astea dou\u0103 lucruri sunt suficiente ca pre\u0163\u201d. Dup\u0103 47 de ani de Elba, Gheorge Cocian vrea s\u0103 se retrag\u0103 din conducerea executiv\u0103, r\u0103m\u00e2n\u00e2nd \u00een consiliul de administra\u0163ie. Legat de fabric\u0103 mai are o dorin\u0163\u0103 \u201es\u0103 prind 100 de ani de Elba, \u00een 2021\u201d.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags td-pb-padding-side\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/corpuri-de-iluminat\/\">corpuri de iluminat<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/elba\/\">elba<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/fabrica\/\">fabrica<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/gheorghe-cocian\/\">gheorghe cocian<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/timisoara\/\">Timisoara<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2014%2F04%2Fcampanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=CAMPANIE+PRESSALERT.ro+C%C3%82%C5%9ETIG%C4%82TORII+Gheorghe+Cocian%2C+omul+care+a+dus+lumina+de+la+Timi%C5%9Foara+prin+negura+capitalismului+s%C4%83lbatic+rom%C3%A2nesc&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2014%2F04%2Fcampanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2014\/04\/universitatea-timisoara-merge-la-caransebes-si-pentru-turneul-de-promovare-divizia-a1-ce-sala-se-va-juca\/\">Universitatea Timi\u0219oara merge la Caransebe\u0219 \u0219i pentru turneul de promovare \u00een Divizia A1. \u00cen ce sal\u0103 se va juca<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2014\/04\/au-timisorenii-talent-primaria-va-recompensa-cu-35-000-de-lei-artistul-care-va-compune-imnul-timisoarei\/\">Au timi\u0219orenii talent? Prim\u0103ria va recompensa cu 35.000 de lei artistul care va compune imnul Timi\u0219oarei<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/dbota\/\"><img loading=\"lazy\" decoding=\"async\" alt src=\"https:\/\/secure.gravatar.com\/avatar\/cce215f80c23a396ea5080382258603a?s=96&amp;d=mm&amp;r=g\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/dbota\/\">Drago\u015f Bo\u0163a<\/a><\/span><\/div>\n<div class=\"td-author-url\"><a href=\"http:\/\/www.pressalert.ro\">http:\/\/www.pressalert.ro<\/a><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<p> Source URL: https:\/\/www.pressalert.ro\/2014\/04\/campanie-pressalert-ro-castigatorii-gheorghe-cocian-care-dus-lumina-de-la-timisoara-prin-negura-capitalismului-salbatic-romanesc\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acas\u0103Campanii PRESSALERTCAMPANIE PRESSALERT.ro C\u00c2\u015eTIG\u0102TORII Gheorghe Cocian, omul care a dus lumina de la&#8230; Campanii PRESSALERT C\u00c2\u0218TIG\u0102TORII CAMPANIE PRESSALERT.ro C\u00c2\u015eTIG\u0102TORII Gheorghe Cocian, omul care a dus lumina de la Timi\u015foara prin negura capitalismului s\u0103lbatic rom\u00e2nesc De Drago\u015f Bo\u0163a &#8211; apr. 15, 2014 0 DISTRIBUI\u021aI Facebook Twitter 15 septembrie 1969. Ziua c\u00e2nd proasp\u0103tul inginer Gheorghe Cocian a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[176],"class_list":["post-1237537","post","type-post","status-publish","format-standard","hentry","category-romania","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1237537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1237537"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1237537\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1237537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1237537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1237537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}