{"id":1234894,"date":"2025-12-24T07:35:16","date_gmt":"2025-12-24T04:35:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1234894"},"modified":"2025-12-24T07:35:16","modified_gmt":"2025-12-24T04:35:16","slug":"billie-eilishs-newest-perfume-invites-you-to-roll-the-dice-2","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1234894","title":{"rendered":"Billie Eilish&#8217;s Newest Perfume Invites You to Roll the Dice"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Billie Eilish&#8217;s Newest Perfume Invites You to Roll the Dice<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">She fills us in on Your Turn.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 06, 2025 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/xKO_KA3i89fTLnQQlmhnVcXKyA0=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BillieEilishLaunch_LeadRecirc-237000f4a1fe4d8fafe1746f56ed827e.jpg\" width=\"4000\" height=\"3000\" alt=\"Billie Eilish Sitting on the Floor and Her Dice Shaped Perfume Your Turn\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/xKO_KA3i89fTLnQQlmhnVcXKyA0=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BillieEilishLaunch_LeadRecirc-237000f4a1fe4d8fafe1746f56ed827e.jpg\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Billie Eilish Sitting on the Floor and Her Dice Shaped Perfume Your Turn\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Courtesy of Brand \/ Robin Harper \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Our senses are intrinsically connected, so it makes sense that music might inform a fragrance or vice versa. Billie Eilish, with her brilliant, synesthesia-experiencing brain, isn&#8217;t the first person to discover this phenomenon&#8230; but it sure is fun to see how it shows up for her.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Of course, there&#8217;s her music, but there&#8217;s also her perfume line, Billie Eilish Fragrances. On February 6, she (alongside DSM Firmenich principal perfumer Frank Voelkl and fragrance distributor Parlux Ltd.) introduces her fourth fragrance, Your Turn. Blending playful nostalgia with an edgy twist, Eilish&#8217;s vision for the fragrance was to &#8220;celebrate individuality and the endless possibilities that come when people bet on themselves.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"3840\" alt=\"Billie Eilish Fragrances\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/pvt1Jjmn5B_2gdggWwKPPDDUyQY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/billie-2579fa0a4da04e5a8e356659145e5c5b.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pvt1Jjmn5B_2gdggWwKPPDDUyQY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/billie-2579fa0a4da04e5a8e356659145e5c5b.jpg\" width=\"3840\" height=\"3840\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Billie Eilish Fragrances\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Robin Harper<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cSince our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this,\u201d said Lori Singer, President of Parlux Ltd. \u201cThe process was a beautiful collaboration, from the juice creation to the bottle&#8217;s design. We couldn&#8217;t be more thrilled about what we\u2019ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.\u201d\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, everything there is to know about the gorgeous offering.\n<\/p>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Like its creator, the Your Turn bottle is <em>supremely <\/em>cool.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>&#8220;I\u2019ve always loved the way that dice look, and I have a tiny metal pair that I found years ago. They\u2019re a really heavy metal, and I always talked about them. So that inspired the initial concept for the bottle, and the name \u2018Your Turn\u2019 grew from that inspiration,&#8221; the artist tells Byrdie exclusively.<\/strong><\/p>\n<figure id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"5620\" height=\"6261\" alt=\"Billie Eilish Your Turn Fragrance\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/bVGujlnmvtdZuLrMlyP3yzhS6ng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/BottleandKeyIngredientsCourtesyofBrand-e87f8bb09066487ab519841484f56c43.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/bVGujlnmvtdZuLrMlyP3yzhS6ng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/BottleandKeyIngredientsCourtesyofBrand-e87f8bb09066487ab519841484f56c43.jpg\" width=\"5620\" height=\"6261\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Billie Eilish Your Turn Fragrance\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Billie Eilish Fragrances<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$90 at Billieeilishfragrances.com<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With a translucent chrome finish that perfectly bounces light, this is a bottle to keep on display. Next to your Eilish fragrance bust and Billie Eilish vinyl collection, maybe? Or honestly, think up your own shelf-scape possibilities.<\/p>\n<h2 id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Fragrance <\/span><\/h2>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Voelkl said in a press release that creating Your Turn with Eilish was \u201ca journey of discovery.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cWe worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh,&#8221; he added. &#8220;It\u2019s a fragrance that reflects Billie&#8217;s vision of individuality and uniqueness.\u201d<\/p>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4208\" height=\"5260\" alt=\"Billie Eilish Your Turn fragrance\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/PEbE7lY1f3VW4zUsW8c2M_hDIIw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/BottleLifestyleImageCourtesyofBrand-1a48f6d82b37471e85296eeb40d35115.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/PEbE7lY1f3VW4zUsW8c2M_hDIIw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/BottleLifestyleImageCourtesyofBrand-1a48f6d82b37471e85296eeb40d35115.jpg\" width=\"4208\" height=\"5260\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Billie Eilish Your Turn fragrance\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Billie Eillish Fragrances<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Opening brightly with notes of bergamot peel, cardamom pod, and fresh ginger, the scent brings in an alluring blend of soft peach skin, night-blooming jasmine, and coconut water at its heart. In the end, you&#8217;re left with base notes of sandalwood, captive musks, and upcycled Sylvamber\u2014an intensely warm, woody note developed by DSM Firmenich as an alternative to natural wood resources that utilizes cedar and amber.\n<\/p>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><em>Your Turn will be available starting February 6 exclusively at billieeilishfragrances.com and will become available at Ulta Beauty and select global retailers beginning in spring 2025. The Eau de Parfum is available in four sizes: 100mL ($90), 50mL ($80), 30mL ($70), and a 10mL travel spray ($28).<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/billie-eilish-your-turn-fragrance-launch-8785788<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Billie Eilish&#8217;s Newest Perfume Invites You to Roll the Dice She fills us in on Your Turn. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1234894","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1234894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1234894"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1234894\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1234894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1234894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1234894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}