{"id":1234868,"date":"2025-12-24T07:29:18","date_gmt":"2025-12-24T04:29:18","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1234868"},"modified":"2025-12-24T07:29:18","modified_gmt":"2025-12-24T04:29:18","slug":"these-are-the-best-fragrances-of-2025","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1234868","title":{"rendered":"These Are the Best Fragrances of 2025"},"content":{"rendered":"
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\"Fragrance<\/div>\n<\/div>\n
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If you click on links we provide, we may receive compensation.\n<\/p>\n

These Are the Best Fragrances of 2025<\/h1>\n

This year is all about aroma. Whether you’re experimenting for the first time, or indulging in new and delicious notes to round out your collection\u2014we’re here for you. <\/p>\n

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By<\/span><\/p>\n
Byrdie Editors<\/p>\n
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\nByrdie Editors\n<\/div>\n
\nThe Byrdie team has spent years meeting with brand founders, trend analysts, and board-certified physicians to help you discover the products and advice that actually work.\n<\/div>\n<\/div>\n
\nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Published on June 18, 2025 08:40AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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In This Article<\/span><\/p>\n
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View All<\/div>\n<\/div>\n<\/div>\n
In This Article<\/span><\/div>\n
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  • \n
    Best Skin Scent<\/span><\/div>\n<\/li>\n
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    Best Woody Fragrance<\/span><\/div>\n<\/li>\n
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    Best Floral Fragrance<\/span><\/div>\n<\/li>\n
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    Best Gourmand Fragrance<\/span><\/div>\n<\/li>\n
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    Best Long-Lasting Fragrance<\/span><\/div>\n<\/li>\n
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    Best Citrus Fragrance<\/span><\/div>\n<\/li>\n
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    Best Vintage-Inspired Fragrance<\/span><\/div>\n<\/li>\n
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    Best Sensual Fragrance<\/span><\/div>\n<\/li>\n
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    Best Earthy Fragrance<\/span><\/div>\n<\/li>\n
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    Best Fresh Fragrance<\/span><\/div>\n<\/li>\n
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    Best Musky Fragrance<\/span><\/div>\n<\/li>\n
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    Best Fragrance Innovation<\/span><\/div>\n<\/li>\n
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    Best Diffuser<\/span><\/div>\n<\/li>\n
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    Best Candle<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    This year was all about aroma. Whether you were building out your fragrance wardrobe for the first time, experimenting with avant-garde notes, or indulging in the delicious world of gourmand, we are in the era of having fun with our signature scents. Team Byrdie put dozens of formulas to the Sniff Test to narrow down the fragrances worth every penny. Ahead, explore our 2025 Beauty Award winners in the fragrance category, from luxury eau de parfums to cozy candles.\n<\/p>\n

    Best Skin Scent <\/span><\/h2>\n

    Herm\u00e8s Bar\u00e9nia Eau de Parfum <\/span><\/h3>\n
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    \"Hermes\"Hermes<\/div>\n<\/div>
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    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $173 at Nordstrom<\/span><\/span><\/div>\n<\/div>\n

    “Fittingly, this is the Birkin of skin scents. Timelessly elegant and quietly powerful, Bar\u00e9nia is a captivating chypre that makes its presence known. With notes of akigalawood, patchouli, and miracle berry, it has a sort of crispness that is irresistibly intimate. Think: a sunrise in a serene garden, light gently filtering through oak trees, a worn-in leather bag rich with character. An added bonus: The packaging, which draws inspiration from Herm\u00e9s’s Collier de Chien bracelet, turns the bottle into a true objet d\u2019art.” \u2014 Derek Deng, associate content editor<\/em><\/p>\n

    Best Woody Fragrance <\/h2>\n

    Sage & Salt Moon Ring Extrait de Parfum <\/span><\/h3>\n
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    \"Byrdies<\/div>\n<\/div>\n
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    \"Sheer\"Sheer<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $195 at Sageandsalt.com<\/span><\/span><\/div>\n<\/div>\n

    “I fell in love with this fragrance over dinner and haven’t been able to stop wearing it since. I smelled it on the Sage & Salt founder, Corbin Chamberlin, and the gentle waft of botanicals (green fig, tomato leaf, lemon, and saffron) grounded with sandalwood, vanilla orchid, and tobacco leaf left me awestruck. It’s warm and earthy while still maintaining a freshness. A little goes a long way, so I spray one spritz every morning and it lingers until I go to bed at night.” \u2014 Hallie Gould, editor in chief<\/em><\/p>\n

    Best Floral Fragrance <\/span><\/h2>\n

    Glossier You Fleur Eau de Parfum <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $78 at Sephora<\/span><\/span><\/div>\n<\/div>\n

    \u201cGlossier Fleur is Glossier You\u2019s springy floral sister, and she is so inviting. Somehow, Glossier made the perfect airy, sophisticated floral blend that could even convert the floral adverse (read: me). At first spritz, it has notes of mineral salt, osmanthus, and ylang-ylang, bringing forth the flowery notes from its namesake. As it dries down, notes of cashmeran and ambrox give it a warm and smooth finish that beckons the OG Glossier You. This is the subtle floral fragrance I never knew I needed without the full bouquet vibe.\u201d \u2014 Star Donaldson, social media director<\/em><\/p>\n

    Best Gourmand Fragrance <\/span><\/h2>\n

    Les Eaux Primordiales Vanille Supermassive Extrait de Parfum <\/span><\/h3>\n
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    \"Blue\"Blue<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $295 at Nordstrom<\/span><\/span><\/div>\n<\/div>\n

    “Until now, I’ve never been much of a vanilla girl. This warm, creamy\u2014but not too sweet\u2014scent envelops you with hints of wood and spice. It’s grown up, quite sensual, and best suited for romantic days and cozy nights.” \u2014 Hallie Gould, editor in chief<\/em><\/p>\n

    Best Long-Lasting Fragrance <\/span><\/h2>\n

    The 7 Virtues Cherry Ambition Eau de Parfum <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $94 at Sephora<\/span><\/span><\/div>\n<\/div>\n

    “The 7 Virtues Cherry Ambition Eau de Parfum is always in my summer rotation. The initial burst of juicy cherry is beautifully balanced with deeper, warmer notes, making it feel sophisticated and inviting\u2014there’s a complexity to it that’s truly captivating. The scent is positively divine, but what’s really<\/em> impressive is the staying power. Even on the sweatiest of summer nights, this formula smells like it was freshly applied.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

    Best Citrus Fragrance <\/span><\/h2>\n

    Granado Citrus Brasilis Eau de Parfum <\/span><\/h3>\n
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    \"Byrdies<\/div>\n<\/div>\n
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    \"Granado\"Granado<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $155 at Granado.us<\/span><\/span><\/div>\n<\/div>\n

    “I love a citrus scent in the summer, and this fresh mix of orange blossom water, compound lemon spirit, and bitter orange peel syrup is heaven when the weather heats up. It makes me feel like I’m walking along the beach, in a lush garden, or dining alfresco on holiday. It’s magic.” \u2014 Hallie Gould, editor in chief<\/em><\/p>\n

    Best Vintage-Inspired Fragrance <\/span><\/h2>\n

    Gucci The Alchemist’s Garden Fiori di Neroli Eau de Parfum <\/span><\/h3>\n
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    \"Gucci\"Gucci<\/div>\n<\/div>
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    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $400 at Saks Fifth Avenue<\/span><\/span><\/div>\n<\/div>\n

    “Picture this: a Mediterranean breeze, magic-hour light, and an Italian cocktail and vintage accessories to match. That’s what this blend of cedarwood and neroli evokes each time you apply it. It’s golden, gorgeous, and vacation-ready.” \u2014 Hallie Gould, editor in chief<\/em><\/p>\n

    Best Sensual Fragrance <\/span><\/h2>\n

    Krigler Octave Aurum 25 Perfume <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $1,260 at Krigler.com<\/span><\/span><\/div>\n<\/div>\n

    “Even for an editor, this fragrance is impossible to describe. The closest word that comes to mind is sensual<\/em>\u2014it’s deep, sophisticated, and full-bodied. With notes of bergamot, lavender, black pepper, vanilla, and tonka bean, it expertly tows the line of spicy and sweet.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

    Best Earthy Fragrance <\/span><\/h2>\n

    Chlo\u00e9 Atelier des Fleurs Cedrus Eau de Parfum <\/span><\/h3>\n
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    \"Atelier\"Atelier<\/div>\n<\/div>
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    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $308 at Nordstrom<\/span><\/span><\/div>\n<\/div>\n

    “Don’t let the ‘fleur’ moniker fool you: This is a woody fragrance through and through. A blend of warm cedarwood soft musk, and spicy cardamom, this is the perfect blend of cozy and grounded. But that doesn’t mean it’s heavy\u2014it has a softness about it that makes it so easy to wear. And can we talk about that bottle?” \u2014 Bella Cacciatore, senior news editor<\/em><\/p>\n

    Best Fresh Fragrance <\/span><\/h2>\n

    Maison Margiela Replica When the Rain Stops Eau de Toilette <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $165 at Sephora<\/span><\/span><\/div>\n<\/div>\n

    “Imagine yourself on a New England beach vacation: It rains the entire time, but you like the ambiance. You cozy up under a linen blanket with the windows cracked wide open, and the air feels warm and balmy. That’s exactly what this smells like\u2014wet, earthy, and fresh.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

    Best Musky Fragrance <\/span><\/h2>\n

    Merit Retrospect L’Extrait de Parfum <\/span><\/h3>\n
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    \"Merit\"Merit<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $92 at Sephora<\/span><\/span><\/div>\n<\/div>\n

    “As a ’90s baby, this fragrance hits me right in the nostalgia. There is something so familiar\u2014but also completely modernized\u2014about the portfolio. The best way to describe it is really in the packaging: The cool, molded glass bottle has indentations precisely where your fingers might fall. It’s this instinctual comfortability that perfectly describes what Retrospect smells like.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

    Best Fragrance Innovation <\/span><\/h2>\n

    D.S. & Durga I Don’t Know What Eau de Parfum <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $210 at Bluemercury.com<\/span><\/span><\/div>\n<\/div>\n

    “The idea of a fragrance enhancer<\/em> is so exciting, as it allows for layering, experimenting, and building on a scent. Alone, it smells fresh (almost transparent), with lingering sandalwood and bergamot. I use it to top my signature scent when I want some extra oomph.” \u2014 Hallie Gould, editor in chief<\/em><\/p>\n

    Best Diffuser <\/span><\/h2>\n

    Hotel Lobby Candle Signature Reed Diffuser <\/span><\/h3>\n
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    \"Fragrance\"Fragrance<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $74 at Neiman Marcus<\/span><\/span><\/div>\n<\/div>\n

    “The Hotel Lobby Candle Signature Reed Diffuser is strong enough to fill my entire (albeit small) Brooklyn apartment without feeling overpowering. It consistently creates a welcoming, elevated atmosphere\u2014like the chicest bathroom in the sexiest New York restaurant. It’s one of those bewitching scents that has my guests asking, ‘Wow, what is that?’ every single time.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

    Best Candle <\/span><\/h2>\n

    Homecourt Cocomoi Candle <\/span><\/h3>\n
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    \"A\"A<\/div>\n<\/div>
    <\/p>\n

    Courtesy<\/p>\n

    <\/span><\/figcaption><\/figure>\n

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    $65 at Homecourt.co<\/span><\/span><\/div>\n<\/div>\n

    “This candle smells like summer in the most elegant, luxe way possible. With notes of coconut water, cedarwood, vetiver, and cardamom, it’s less so tropical and more so spicy-sweet driftwood on a Hamptons bluff. I’ll be burning the organic cotton wick all summer long to fulfil my Nancy Meyers fantasies.” \u2014 Holly Rhue, editorial director<\/em><\/p>\n

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    Editor in Chief:<\/strong> Hallie Gould<\/p>\n

    Video:<\/strong> Jenna Brillhart, Tina DiRosa<\/p>\n

    Models:<\/strong> Rain for Muse Model Management, Gray Harris for APM Models<\/p>\n

    Makeup:<\/strong> Bridget O\u2019Donnell<\/p>\n

    Hair:<\/strong> Anike Rabiu<\/p>\n

    Nails:<\/strong> Jazz Style<\/p>\n

    Photographer: <\/strong>Hugo Yu<\/p>\n

    Prop Stylist:<\/strong> Stephanie Yeh<\/p>\n

    Photo Assistant:<\/strong> Keaton Matusich<\/p>\n

    Art Direction:<\/strong> Stephanie Jones<\/p>\n

    Beauty Direction:<\/strong> Hallie Gould<\/p>\n

    Creative Director:<\/strong> Jenna Brillhart<\/p>\n

    Photo Director:<\/strong> Kelly Chiello<\/p>\n

    Editorial Director:<\/strong> Holly Rhue<\/p>\n

    Video Editor:<\/strong> Ricky Boncy<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Read more:<\/div>\n
      \n
    • Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/article>\n

      Source URL: https:\/\/www.byrdie.com\/best-fragrances-2025-11748090<\/p>\n","protected":false},"excerpt":{"rendered":"

      If you click on links we provide, we may receive compensation. These Are the Best Fragrances of 2025 This year is all about aroma. Whether you’re experimenting for the first time, or indulging in new and delicious notes to round out your collection\u2014we’re here for you. By Byrdie Editors Byrdie Editors The Byrdie team has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1234868","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1234868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1234868"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1234868\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1234868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1234868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1234868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}