{"id":1227353,"date":"2025-12-23T18:15:18","date_gmt":"2025-12-23T15:15:18","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1227353"},"modified":"2025-12-23T18:15:18","modified_gmt":"2025-12-23T15:15:18","slug":"your-favorite-innbeauty-project-moisturizer-is-now-an-eye-cream","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1227353","title":{"rendered":"Your Favorite InnBeauty Project Moisturizer Is Now an Eye Cream"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Your Favorite InnBeauty Project Moisturizer Is Now an Eye Cream<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">I tried Extreme Cream Eye.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-41.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-41\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-41.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-41\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on March 07, 2025 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byr_leadrecirc-9d857526b0094fad88f2bd0db10768c4.webp\" width=\"4000\" height=\"3000\" alt=\"split of InnBeauty Project Extreme Cream Eye and Byrdie editor\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"byr_leadrecirc-9d857526b0094fad88f2bd0db10768c4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byr_leadrecirc-9d857526b0094fad88f2bd0db10768c4.webp\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"split of InnBeauty Project Extreme Cream Eye and Byrdie editor\" title=\"byr_leadrecirc-9d857526b0094fad88f2bd0db10768c4\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>InnBeauty Project\/ Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You know those &#8220;if you remember this, it&#8217;s time for eye cream&#8221; memes? I have a new one to add to your collection.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If you were one of the Gen Z skincare enthusiasts who became immediately obsessed with InnBeauty Project when they launched in 2019&#8230; I&#8217;ve got news for you. It&#8217;s not only <em>time <\/em>for eye cream, but we&#8217;ve found your new favorite.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Launching March 7 on the Sephora app and March 8 everywhere else, InnBeauty&#8217;s new\u00a0Extreme Cream Eye Firming &amp; Contouring Eye Cream is the first expansion of their\u00a0Extreme\u00a0Cream\u00a0franchise. Ahead, learn everything there is to know about the new launch\u2014including why it&#8217;s here in the first place.\n<\/p>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" alt=\"Mode applying InnBeauty Extreme Cream Eye Cream\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/sephora360campaign-extremecreameye2000x2000modelimage02-7fbcee9f4ef242cda7d3a28e8719b5c7.webp\" title=\"sephora360campaign-extremecreameye2000x2000modelimage02-7fbcee9f4ef242cda7d3a28e8719b5c7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/sephora360campaign-extremecreameye2000x2000modelimage02-7fbcee9f4ef242cda7d3a28e8719b5c7.webp\" width=\"2000\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Mode applying InnBeauty Extreme Cream Eye Cream\" title=\"sephora360campaign-extremecreameye2000x2000modelimage02-7fbcee9f4ef242cda7d3a28e8719b5c7\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>InnnBeauty Project<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> After watching the major success of the OG\u00a0Extreme\u00a0Cream Moisturizer (it launched in January 2024 and was &#8220;love at first swatch&#8221; here at Byrdie), InnBeauty Project decided to keep the party going&#8230; and create what&#8217;s &#8220;set to be the highest performance anti-aging eye cream on the market&#8221; along the way.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;It has all of the transformative firming and contouring results of\u00a0Extreme\u00a0Cream, now in a potent\u00a0eye\u00a0cream\u00a0formula,&#8221; explains the brand. &#8220;The clinically effective\u00a0eye\u00a0cream\u00a0addresses anti-aging concerns beyond wrinkles and fine lines\u2014targeting loss of collagen and elastin, drooping and sagging, poor lymphatic drainage, and more.&#8221;<\/p>\n<div id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In clinical studies, the product offered a 90% increase in skin&#8217;s hydration after one application. Testers also found a 70% average reduction in wrinkle width after 12 weeks (up to 97%) and 39% average decrease in puffiness after 12 weeks (up to 80%).\n<\/p>\n<figure id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4661\" height=\"5235\" alt=\"InnBeauty Project Extreme Cream Eye Cream\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/extremecreamduo-image01-2ab5fe149d504c718ee101d5ebf1ed02.webp\" title=\"extremecreamduo-image01-2ab5fe149d504c718ee101d5ebf1ed02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/extremecreamduo-image01-2ab5fe149d504c718ee101d5ebf1ed02.webp\" width=\"4661\" height=\"5235\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"InnBeauty Project Extreme Cream Eye Cream\" title=\"extremecreamduo-image01-2ab5fe149d504c718ee101d5ebf1ed02\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>InnBeauty Project<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The eye cream features the same reverse emulsion formula that\u00a0Extreme\u00a0Cream is famous for (instead of featuring tiny oil droplets encapsulated in water, it reverses things and uses water droplets encased in oil droplets), so you can count on that immediate deep hydration and a luxe sensorial experience.\n<\/p>\n<figure id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" alt=\"model applying InnBeauty Extreme Cream Eye Cream\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/sephora360campaign-extremecreameye2000x2000modelimage031-1f030c333b5b4fa09d6626ea6054a283.webp\" title=\"sephora360campaign-extremecreameye2000x2000modelimage031-1f030c333b5b4fa09d6626ea6054a283\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/sephora360campaign-extremecreameye2000x2000modelimage031-1f030c333b5b4fa09d6626ea6054a283.webp\" width=\"2000\" height=\"2000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"model applying InnBeauty Extreme Cream Eye Cream\" title=\"sephora360campaign-extremecreameye2000x2000modelimage031-1f030c333b5b4fa09d6626ea6054a283\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>InnBeauty Project<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Other similarities include the anti-aging technology; ingredients like Acetyl Hexapeptide-8 and paracress extract target wrinkle length, depth, <em>and<\/em> width.\u00a0Snow mushroom and glyceryl glucoside hydrate and nourish, while dumaflorine increases visible firmness and restores ceramide levels.\n<\/p>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;This breakthrough formula delivers proven results at the highest level\u2014consistently exceeding your expectations for what is possible from topical skincare,&#8221; explained brand co-founder Jen Shane. &#8220;I formulated Extreme Cream Eye to go above and beyond traditional eye creams. This potent formula targets wrinkle length, depth and width as well as fine lines on the eyelid, under-eye, and tear troughs to deliver truly transformative results in as little as one week.&#8221;<\/p>\n<h2 id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Review <\/span><\/h2>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I am very &#8216;whatever&#8217; when it comes to eye creams. I use them because I&#8217;m supposed to, but I rarely actually notice a difference\u2014they&#8217;re kinda just a glorified base for my concealer and nothing more. However, just as I was hooked on the original Extreme Cream from the first swipe, I&#8217;ve been loving the eye cream since I first patted it on.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" alt=\"Byrdie editor after trying InnBeauty Project eye cream\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/innbeautyeyecream-1e8c85d1c8d9426888600f4dba15b848.webp\" title=\"innbeautyeyecream-1e8c85d1c8d9426888600f4dba15b848\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/innbeautyeyecream-1e8c85d1c8d9426888600f4dba15b848.webp\" width=\"1500\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor after trying InnBeauty Project eye cream\" title=\"innbeautyeyecream-1e8c85d1c8d9426888600f4dba15b848\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Bella Cacciatore<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;While I haven&#8217;t been trying it long enough to see a reduction in wrinkles\u2014I&#8217;ve only been playing with it for two weeks\u2014I&#8217;m do notice an instant plumpness, plus it&#8217;s been helping keep my under eyes hydrated in the cold. It has the same glowy, glossy texture as the face cream, and provides the prettiest sheen under makeup. Extreme Cream Eye has made me a believer.&#8221; <em>\u2014Bella Cacciatore, senior news editor<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Skin<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Moisturizers<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/innbeauty-project-extreme-cream-eye-cream-launch-11690631<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Your Favorite InnBeauty Project Moisturizer Is Now an Eye Cream I tried Extreme Cream Eye. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial Guidelines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1227354,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1227353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1227353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1227353"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1227353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1227354"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1227353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1227353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1227353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}