{"id":1147682,"date":"2025-12-18T16:15:59","date_gmt":"2025-12-18T13:15:59","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1147682"},"modified":"2025-12-18T16:15:59","modified_gmt":"2025-12-18T13:15:59","slug":"want-to-know-who-billie-eilish-is-wearing-ask-this-21-year-old-thrift-store-employee","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1147682","title":{"rendered":"Want to Know Who Billie Eilish Is Wearing? Ask This 21-Year-Old Thrift Store Employee"},"content":{"rendered":"
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In the mid-2010s, I saw a photo of Taylor Swift stepping out of her TriBeCa apartment building in a navy sweater with \u201cNew York\u201d printed on the chest. I recognized the sweater immediately; it was from Brandy Melville. I pictured Swift in the store browsing the racks that I too had thumbed, and I felt a previously unfathomable kinship. We shopped at the same places. Before, I hadn\u2019t been sure we existed in the same universe.\u00a0<\/p>\n

In that moment, I got lucky. But most of the time, style hunting is a systematic process. If you see someone online who\u2019s wearing something you like, you might spend hours trying to trace the garment with nothing to go on but a blurry Instagram story or a mirror selfie. Celebrity style hunters take this a step further, combing red-carpet stills and paparazzi photos, relying on a mixture of intuition and expertise. Style accounts for mega-stars like Taylor Swift (@taylorswiftstyled) and Kendall Jenner (@kendalljennerscloset) have been around since the early 2010s. Over time, these types of accounts have multiplied as social media has enabled us to form obsessive parasocial relationships with celebrities. We can see what they wear at the grocery store, in the car, and on vacation. We can feel connected to them by knowing every last detail of what they choose to put on their bodies and where they choose to shop.\u00a0<\/p>\n

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Getty Images \/ XNY\/Star Max\/GC Images, Getty Images \/ John Shearer<\/div>\n

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These days, there are Instagram pages dedicated to musicians, actors, models \u2014 even influencers. They post outfit photos next to screenshots of product listings on online stores. Their captions are filled with labels, styles, and price tags. We spoke to four people who run celebrity style accounts: Carter Rega, a 26-year-old who follows the influencer Devon Lee Carlson (@styleofdevonlee) and holds a corporate job outside of fashion; Alina Kraieva, a 21-year-old thrift store employee, who tracks what Billie Eilish wears (@eilishoutfits); 22-year-old Flordielyn Coloma, who runs @laufeystyle and studies fashion design; and the 22-year-old administrator of the Chappell Roan-dedicated @chappellroanstyle, who is a student and asked to remain anonymous. They told us about their processes, their methods, and why they\u2019re so dedicated to the wardrobes of their faves.\u00a0<\/p>\n

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The woman behind @chappellroanstyle has long used photos of celebrities as references in her own drawings, taking special care to capture their outfits. She discovered Chappell Roan in 2023 and felt connected to her because they both had big curly hair, and because she loved Roan\u2019s custom rhinestone outfits. Roan\u2019s career hadn\u2019t yet blown up, and there was no style page dedicated to her. The woman behind the account had no fashion background, but she saw an opening to try something new.\u00a0<\/p>\n

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For two or three months, she posted almost every day. At first the account grew slowly, reaching about 200 followers in the first month. Roan followed her in December 2023, and by the time she played Coachella in April 2024, the account had hit 5,000 followers. Thanks to a string of festival appearances by Roan, the account grew rapidly; it now has about 29,000 followers, some of whom have been liking and commenting since the very beginning.\u00a0<\/p>\n

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The process of outfit identification is meticulous. The @chappellroanstyle admin begins by selecting a photo from a red carpet, a concert, a shoot, or Roan\u2019s own page. Then she dissects the outfit and attempts to identify each component. If Roan doesn\u2019t tag a brand on Instagram, she\u2019ll use reverse Google image search, or type descriptors into the search bar, to find a specific garment. She stores thousands of close-up screenshots, Notes app notes, and search queries on her phone and computer. AI, which she sees as lazy, is off limits: \u201cIt doesn\u2019t align with my values and feels like an insult to the people who spend so much time working on these costumes.\u201d<\/p>\n

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Getty Images \/ Kevin Winter, Getty Images \/ Kevin Winter<\/div>\n

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To make sure that she has the right piece, she pays attention to its hem, its stitching, and where the fabric is cut or cropped. After years on the job, she can recognize brands from details as minute as a stitching pattern. For a typical ID, the process takes a couple hours. A custom look can take up to ten. If Roan has worn something from a certain brand before, the match is easier to find. \u201cYou feel like you\u2019re losing your mind,\u201d the admin says, \u201cbut it\u2019s very rewarding once you know you\u2019ve got it.\u201d\u00a0<\/p>\n

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\u201cI think my brain changed a little bit,\u201d she adds. \u201cI\u2019ll look at something and think, \u2018Oh, I know who made that, I know where that came from.\u2019 I\u2019ve developed another sense.\u201d\u00a0<\/p>\n

All four of the women who run these accounts know which designers their subjects gravitate toward. When Carter Rega sees Devon Lee Carlson in a new tank top, she cross references Frankie’s Bikinis and Gimaguas. Her Holy Grail tool is Google reverse image search, where she can input a screenshot, type in a keyword or two, and often get an exact match. Rega is also a member of a style-account group chat on Instagram where she can solicit product information from well-trained eyes who are familiar with brands outside of the typical Carlson rotation.<\/p>\n

Because Rega works a full-time job, she uses her downtime after work or on weekends to search for pieces. She saves all of Carlson\u2019s photos in an chronologically ordered album and maintains a Pinterest board with all of the product images for easy downloading. The entire process can be done on her phone, which makes IDing both flexible and convenient. One outfit usually takes about 30 minutes to complete.<\/p>\n

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However, if an item is especially difficult to find, she can go straight to the source. \u201cI do have a relationship with Devon,\u201d Rega says. \u201cIf I\u2019m totally stumped on something, I can ping her, and she\u2019s typically super responsive and great. I try not to bother her too much, obviously. But I\u2019m able to be like, \u2018Hey, everyone wants to know where this dress is from. Is it vintage?\u2019 When Devon confirms that it\u2019s from a random thrift store and not traceable on the internet, it feels like I\u2019m not crazy.\u201d<\/p>\n

Sometimes, the source will come to you. Once, Alina Kraieva was trying to ID a black hoodie that Billie Eilish wore in her 2021 documentary The World\u2019s a Little Blurry.<\/em> She recognized an embroidery detail and traced it to a specific brand, who confirmed via DM that it was from their collection. Still unsure, she double checked with Eilish\u2019s stylist, who pointed her to a different hoodie. Trusting the official source, Kraieva posted the picture with the stylist’s (incorrect) correction, only for the star herself to comment that her look wasn\u2019t styled by anyone. \u201cShe just threw on whatever she had,\u201d Kraieva says. \u201cIt was actually the hoodie that I found first.\u201d Her sharp eye had been right all along.<\/p>\n

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Getty Images \/ Jeff Kravitz, Getty Images \/ Michael Buckner<\/div>\n

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The people behind these accounts offer their audiences the satisfaction of discovery without the legwork. Of the four account owners I spoke to, only Kraieva makes money from affiliate links. Laufey\u2019s team asked Flordielyn Coloma to create a style guide surrounding the new album to inspire people\u2019s tour outfits, but they didn\u2019t pay her for it. (She says she makes the guides out of love for fashion and for Laufey.) The @chappellroanstyle admin says she wants to avoid the stress of promoting products or getting money involved, but Rega wishes there were more opportunities to monetize.<\/p>\n

When asked why she thinks people follow her account, Carter has a straightforward reply. \u201cDevon has a weird cult following. People are curious about what she\u2019s wearing, how much it costs. A big factor is,\u2018Could I buy this? Could I wear what she has?\u2019\u201d The @chappellroanstyle admin imagines her work as source material for artists \u2014 a point of reference for fans to make their own costumes or express their creativity with more precise real-world detail.<\/p>\n

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About her future plans, @chappellroanstyle\u2019s admin says, \u201cI\u2019m going to keep doing this until I can\u2019t anymore. It\u2019s something I\u2019m so passionate about. I will never take it for granted.\u201d There are reciprocal effects, too, Coloma says: \u201cWhen I started this account, I was studying architectural technology. But then I dropped out and moved into fashion design. It changed how I see fashion and how I wear my clothes.\u201d\u00a0<\/p>\n

Of all the ways to engage with celebrity, running a style account might be one of the most intimate. You learn what silhouettes they prefer, how often they change their phone case (for Carlson, who runs Wildflower Cases with her sister, it\u2019s a lot<\/em>), what they wear on days at home. You see how, over the course of multiple years, their style evolves and morphs \u2014 a reflection of age, career, location, and taste. Eilish, for instance, \u201cwas known for her baggy streetwear,\u201d Kraieva says, \u201cbut during her Happier Than Ever <\/em>era, her vintage, soft, feminine style reflected a more mature and self-assured version of herself.\u201d<\/p>\n

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\u201cBillie has always been a very visual artist,\u201d Kraieva adds. \u201cShe\u2019s honest in her art, and it shows through her style.\u201d<\/p>\n<\/div>\n

Source URL: http:\/\/highsnobiety.com\/p\/billie-eilish-chappell-roan-devon-lee-carlson-instagram-style-accounts\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to stay in the loop?We’ve got you coveredDownload the Highsnobiety\u00a0App now In the mid-2010s, I saw a photo of Taylor Swift stepping out of her TriBeCa apartment building in a navy sweater with \u201cNew York\u201d printed on the chest. I recognized the sweater immediately; it was from Brandy Melville. I pictured Swift in the […]<\/p>\n","protected":false},"author":1,"featured_media":1147683,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[56],"class_list":["post-1147682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-highsnobiety-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1147682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1147682"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1147682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1147683"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1147682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1147682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1147682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}