{"id":1105170,"date":"2025-11-12T00:00:00","date_gmt":"2025-11-11T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1105170"},"modified":"2025-11-12T00:00:00","modified_gmt":"2025-11-11T21:00:00","slug":"analiza-bookingham-59-dintre-olteni-ies-mai-rar-la-restaurant","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1105170","title":{"rendered":"Analiz\u0103 Bookingham \u2013 59% dintre olteni ies mai rar la restaurant"},"content":{"rendered":"<div class=\"the_content_wrapper\">\n<ul>\n<li><strong>1 din 2 rom\u00e2ni ies la restaurant rar sau foarte rar; o schimbare evident\u0103 fa\u021b\u0103 de obiceiurile dinaintea pandemiei c\u00e2nd majoritatea (53%) ie\u0219eau mai des<\/strong><\/li>\n<li><strong>94% dintre rom\u00e2ni consider\u0103 c\u0103 pre\u021burile din restaurante au crescut<\/strong><\/li>\n<li><strong>35% dintre rom\u00e2ni aleg preparatele mai ieftine din meniu ca s\u0103 reduc\u0103 nota de plat\u0103<\/strong><\/li>\n<li><strong>59% dintre olteni ies mai rar la restaurant acum dec\u00e2t \u00eenainte de cre\u0219terea infla\u021biei<\/strong><\/li>\n<\/ul>\n<div class=\"td-g-rec td-g-rec-id-content_inline  \"><ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-2942943154738221\" data-ad-slot data-adsbygoogle-status=\"done\" data-ad-status=\"filled\"><\/p>\n<div id=\"aswift_2_host\" title=\"Advertisement\" aria-label=\"Advertisement\">Conform\u00a0<a href=\"https:\/\/insse.ro\/cms\/\" target=\"_blank\" rel=\"noopener\">Institutului Na\u021bional de Statistic\u0103<\/a>, rata anual\u0103 a infla\u0163iei \u00een luna octombrie 2022 comparativ cu luna octombrie 2021, calculat\u0103 pe baza indicelui armonizat al pre\u021burilor de consum, este 13,5%. \u00cen spatele datelor oficiale, impactul real e semnificativ mai mare c\u00e2nd vine vorba de cum resimt rom\u00e2nii scumpirile actuale. Cele mai mari diferen\u021be s-au \u00eenregistrat la pre\u021burile alimentelor (&gt;20%), ceea ce impacteaz\u0103 nu numai listele de cump\u0103r\u0103turi, ci \u0219i ie\u0219irile la restaurant.<\/div>\n<p><\/ins><\/div>\n<p>Iar acest lucru e valabil \u0219i dac\u0103 trecem grani\u021bele Rom\u00e2niei. Un sondaj realizat de\u00a0<a href=\"https:\/\/m.sialparis.com\/\" target=\"_blank\" rel=\"noopener\">SIAL Paris<\/a>\u00a0arat\u0103 c\u0103 \u0219i celelalte \u021b\u0103ri din Europa se adapteaz\u0103 \u00een consecin\u021b\u0103. 78% dintre responden\u021bi au afirmat c\u0103 pre\u021burile \u00een restaurante au crescut semnificativ fa\u021b\u0103 de anul trecut \u0219i 55% recunosc c\u0103 aceste scumpiri influen\u021beaz\u0103 frecven\u021ba ie\u0219irilor \u00een ora\u0219. \u00cen contextul infla\u021biei, ne-am propus s\u0103 analiz\u0103m cum percep rom\u00e2nii pre\u021burile la restaurant \u00een 2022 \u0219i cum le influen\u021beaz\u0103 asta ie\u0219itul \u00een ora\u0219.<\/p>\n<h2 id=\"iesitullarestaurant\">Acum, 1 din 2 rom\u00e2ni iese la restaurant rar sau foarte rar; o schimbare evident\u0103 fa\u021b\u0103 de obiceiurile dinaintea pandemiei c\u00e2nd majoritatea (53%) ie\u0219eau mai des<\/h2>\n<p>Scumpirile afecteaz\u0103 semnificativ stilul de via\u021b\u0103 al rom\u00e2nilor, iar asta se reflect\u0103 inclusiv \u00een felul \u00een care \u00ee\u0219i petrec timpul liber. Datele arat\u0103 c\u0103 27% dintre rom\u00e2ni ies foarte rar la restaurant (o dat\u0103 pe lun\u0103 sau nici m\u0103car), \u00een timp ce 21% spun c\u0103 ies de 2-3 ori pe lun\u0103.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4754 entered litespeed-loaded td-animation-stack-type0-2\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/piechart-cat-de-des-merg-romacc82nii-la-restaurant-icc82n-2022-v3-final.jpg\" width=\"800\" height=\"600\" data-lazyloaded=\"1\" data-src=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Piechart-Cat-de-des-merg-roma\u0302nii-la-restaurant-i\u0302n-2022-v3-final.jpg\" data-srcset=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Piechart-Cat-de-des-merg-roma\u0302nii-la-restaurant-i\u0302n-2022-v3-final.jpg 800w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Piechart-Cat-de-des-merg-roma\u0302nii-la-restaurant-i\u0302n-2022-v3-final-300x225.jpg 300w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Piechart-Cat-de-des-merg-roma\u0302nii-la-restaurant-i\u0302n-2022-v3-final-768x576.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-ll-status=\"loaded\" title=\"piechart-cat-de-des-merg-romacc82nii-la-restaurant-icc82n-2022-v3-final\"><\/figure>\n<\/div>\n<p>\u00centreba\u021bi c\u00e2t de des mergeau la restaurant \u00eenainte de pandemie, majoritatea participan\u021bilor la studiu (53%) au declarat c\u0103 ie\u0219eau mai des dec\u00e2t acum. Totu\u0219i, pentru 27% nu s-a schimbat nimic, \u00een timp ce 19% au afirmat c\u0103 ies mai des acum dec\u00e2t \u00eenainte de pandemie.<\/p>\n<h2 id=\"preturicrescute\">94% dintre rom\u00e2ni consider\u0103 c\u0103 pre\u021burile din restaurante au crescut<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4755 entered litespeed-loaded td-animation-stack-type0-2\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/cum-percep-romacc82nii-pretcca6urile-din-restaurante-v3-final.jpg\" width=\"800\" height=\"600\" data-lazyloaded=\"1\" data-src=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-percep-roma\u0302nii-pret\u0326urile-din-restaurante-v3-final.jpg\" data-srcset=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-percep-roma\u0302nii-pret\u0326urile-din-restaurante-v3-final.jpg 800w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-percep-roma\u0302nii-pret\u0326urile-din-restaurante-v3-final-300x225.jpg 300w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-percep-roma\u0302nii-pret\u0326urile-din-restaurante-v3-final-768x576.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-ll-status=\"loaded\" title=\"cum-percep-romacc82nii-pretcca6urile-din-restaurante-v3-final\"><\/figure>\n<\/div>\n<p>Majoritatea v\u0103d aceste cre\u0219teri drept semnificative (55%), pe c\u00e2nd al\u021bii le percep ca fiind mici (39%). Totu\u0219i, exist\u0103 \u0219i rom\u00e2ni care consider\u0103 c\u0103 nu s-a schimbat nimic (6%).<\/p>\n<p>Ca s\u0103 afl\u0103m ce \u00eenseamn\u0103 pentru rom\u00e2ni \u201ccre\u0219teri semnificative\u201d \u0219i \u201ccre\u0219teri mici\u201d, am rugat responden\u021bii s\u0103 evalueze noile pre\u021buri din restaurante. Cei mai mul\u021bi dintre responden\u021bi (32%) au impresia c\u0103 acestea sunt cu 20% mai mari dec\u00e2t \u00eenainte de izbucnirea pandemiei \u0219i cre\u0219terea infla\u021biei. 31% dintre participan\u021bii la studiu cred c\u0103 pre\u021burile au crescut \u0219i mai mult de at\u00e2t \u2013 cu 25%. 23% percep o cre\u0219tere de 15%, iar 14% v\u0103d o cre\u0219tere de 10%.<\/p>\n<div class=\"google-auto-placed ap_container\"><ins class=\"adsbygoogle adsbygoogle-noablate\" data-ad-format=\"auto\" data-ad-client=\"ca-pub-2942943154738221\" data-adsbygoogle-status=\"done\" data-ad-status=\"filled\"><\/p>\n<div id=\"aswift_7_host\" title=\"Advertisement\" aria-label=\"Advertisement\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4756 entered litespeed-loaded td-animation-stack-type0-2\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/cum-estimeazacc86-romacc82nii-crescca6terea-pretcca6urilor-v3-final-1.jpg\" width=\"800\" height=\"600\" data-lazyloaded=\"1\" data-src=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-estimeaza\u0306-roma\u0302nii-cres\u0326terea-pret\u0326urilor-v3-final-1.jpg\" data-srcset=\"https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-estimeaza\u0306-roma\u0302nii-cres\u0326terea-pret\u0326urilor-v3-final-1.jpg 800w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-estimeaza\u0306-roma\u0302nii-cres\u0326terea-pret\u0326urilor-v3-final-1-300x225.jpg 300w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-estimeaza\u0306-roma\u0302nii-cres\u0326terea-pret\u0326urilor-v3-final-1-768x576.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-ll-status=\"loaded\" title=\"cum-estimeazacc86-romacc82nii-crescca6terea-pretcca6urilor-v3-final-1\"><\/div>\n<p><\/ins><\/div>\n<p>C\u00e2nd vine vorba de fiecare regiune \u00een parte, cei mai mul\u021bi responden\u021bi din Muntenia (40%) \u0219i Moldova (44%) consider\u0103 c\u0103 pre\u021burile au crescut cu 20%. \u00cen schimb, \u00een Transilvania, cre\u0219terile se resimt mai puternic. Cei mai mul\u021bi dintre participan\u021bi din acea regiune a \u021b\u0103rii (37%) evalueaz\u0103 c\u0103 pre\u021burile ar fi crescut chiar de fapt cu 25%.<\/p>\n<h2 id=\"reducerenota\">35% dintre rom\u00e2ni aleg preparatele mai ieftine din meniu ca s\u0103 reduc\u0103 nota de plat\u0103<\/h2>\n<p>Cei care vor totu\u0219i s\u0103 ias\u0103 \u00een ora\u0219 \u0219i s\u0103 fac\u0103 \u0219i economie, g\u0103sesc diferite metode. \u00centreba\u021bi ce fac pentru a reduce costul consuma\u021biei, cei mai mul\u021bi dintre responden\u021bi (35%) au spus c\u0103 se orienteaz\u0103 dup\u0103 produsele din meniu care au pre\u021buri mai accesibile. Unii rom\u00e2ni renun\u021b\u0103 la desert (23%), \u00eempart un fel de m\u00e2ncare cu altcineva (12%), sau nu mai comand\u0103 \u0219i de m\u00e2ncare, ci doar de b\u0103ut (3%).<\/p>\n<p>Datele arat\u0103 c\u0103 sunt \u0219i rom\u00e2ni care nu-\u0219i propun s\u0103 reduc\u0103 nota de plat\u0103. 15% dintre responden\u021bi au afirmat c\u0103 nu s-a modificat nimic \u00een comportamentul lor la restaurant.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4757 entered litespeed-loaded td-animation-stack-type0-2\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final.jpg\" width=\"800\" height=\"600\" data-lazyloaded=\"1\" data-src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final.jpg\" data-srcset=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final.jpg 800w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final-300x225.jpg 300w, https:\/\/bookingham.ro\/insider\/wp-content\/uploads\/2022\/11\/Cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final-768x576.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-ll-status=\"loaded\" title=\"cum-reduc-romanii-nota-de-plata-la-restaurant-v3-final\"><\/figure>\n<\/div>\n<h2>Metodologie<\/h2>\n<p>\u00cen acest material, echipa\u00a0<a href=\"https:\/\/bookingham.ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bookingham<\/a>\u00a0\u0219i-a propus s\u0103 analizeze modul \u00een care infla\u021bia afecteaz\u0103 ie\u0219itul rom\u00e2nilor la restaurant \u0219i cum percep ei noile pre\u021buri. Studiul se bazeaz\u0103 pe un chestionar la care au r\u0103spuns peste 500 de persoane.<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.eurovalcea.ro\/2022\/11\/28\/analiza-bookingham-59-dintre-olteni-ies-mai-rar-la-restaurant\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1 din 2 rom\u00e2ni ies la restaurant rar sau foarte rar; o schimbare evident\u0103 fa\u021b\u0103 de obiceiurile dinaintea pandemiei c\u00e2nd majoritatea (53%) ie\u0219eau mai des 94% dintre rom\u00e2ni consider\u0103 c\u0103 pre\u021burile din restaurante au crescut 35% dintre rom\u00e2ni aleg preparatele mai ieftine din meniu ca s\u0103 reduc\u0103 nota de plat\u0103 59% dintre olteni ies mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1105171,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[210],"class_list":["post-1105170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-eurovalcea-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1105170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1105170"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1105170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1105171"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1105170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1105170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1105170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}