{"id":1065084,"date":"2025-12-15T22:29:24","date_gmt":"2025-12-15T19:29:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1065084"},"modified":"2025-12-15T22:29:24","modified_gmt":"2025-12-15T19:29:24","slug":"presiunea-inflatiei-in-2025-romanii-abandoneaza-brandurile-cunoscute-in-favoarea-marcilor-ieftine","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1065084","title":{"rendered":"Presiunea infla\u021biei \u00een 2025. Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine"},"content":{"rendered":"<article id=\"post-138284\" class=\"post-138284 post type-post status-publish format-standard has-post-thumbnail category-economie tag-cub\">\n<div class=\"td-pb-row\">\n<div class=\"td-pb-span12\">\n<div class=\"td-post-header\">\n<div class=\"td-crumb-container\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/realitateadeteleorman.net\/\">Acas\u0103<\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Economie\" class=\"entry-crumb\" href=\"https:\/\/realitateadeteleorman.net\/category\/economie\/\">Economie<\/a><\/span><span class=\"td-bred-no-url-last\">Presiunea infla\u021biei \u00een 2025. Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine<\/span><\/div>\n<\/div>\n<header class=\"td-post-title\">\n<h1 class=\"entry-title\">Presiunea infla\u021biei \u00een 2025. Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine<\/h1>\n<div class=\"td-module-meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De c\u0103tre<\/div>\n<p><a href=\"https:\/\/realitateadeteleorman.net\/author\/teleormanrealitatea-net\/\">Realitatea De Teleorman<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2025-12-15T12:38:48+02:00\">15\/12\/2025<\/time><\/span><\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td-pb-row\">\n<div class=\"td-pb-span12 td-main-content\" role=\"main\">\n<div class=\"td-ss-main-content\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><a href=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/b8922b1ab2567a582a44aba62333ab44.jpg\" data-caption><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"688\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/b8922b1ab2567a582a44aba62333ab44.jpg\" title=\"Presiunea infla\u021biei \u00een 2025. Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine\"><\/a><\/div>\n<h3>Sub presiunea costului vie\u021bii, principala lor \u00eengrijorare, consumatorii rom\u00e2ni devin extrem de pruden\u021bi, \u00ee\u0219i ajusteaz\u0103 comportamentele \u0219i \u00ee\u0219i concentreaz\u0103 bugetele strict pe produse \u0219i servicii esen\u021biale. Evolu\u021bia economiei na\u021bionale completeaz\u0103 tabloul preocup\u0103rilor majore, conform unui nou studiu.<\/h3>\n<p data-path-to-node=\"0\">Raportul Consumer Index Rom\u00e2nia 2025 indic\u0103 o maturizare accelerat\u0103 a comportamentului de consum al rom\u00e2nilor, care resimt presiunea infla\u021biei \u0219i devin mult mai pruden\u021bi. Pe l\u00e2ng\u0103 preocup\u0103rile economice imediate, conflictele externe (54%) \u0219i rezultatul alegerilor politice interne (50%) completeaz\u0103 tabloul \u00eengrijor\u0103rilor, semnal\u00e2nd o mutare a aten\u021biei c\u0103tre impactul economic al instabilit\u0103\u021bii globale.<\/p>\n<p data-path-to-node=\"0\">\u00a0\u201e\u00centr-un mediu economic \u015fi geopolitic volatil, ei devin mai pruden\u0163i, prioritizeaz\u0103 esen\u0163ialul \u015fi caut\u0103 solu\u0163ii eficiente, inclusiv prin reducerea risipei \u015fi orientarea c\u0103tre m\u0103rci private\u201d, spune Georgiana Iancu, specialist retail la EY.<\/p>\n<h2 data-path-to-node=\"1\">Tertipurile la care apeleaz\u0103 comercian\u021bii<\/h2>\n<p data-path-to-node=\"1\">Percep\u021bia infla\u021biei este generalizat\u0103: peste 90% dintre responden\u021bi observ\u0103 cre\u0219teri de pre\u021buri la alimente \u0219i costurile energetice ale gospod\u0103riei, iar 84% la combustibil. \u00cen plus, fenomenul de \u201eshrinkflation\u201d (reducerea cantit\u0103\u021bii men\u021bin\u00e2nd acela\u0219i pre\u021b) este remarcat de 66% dintre participan\u021bi, amplific\u00e2nd presiunea asupra bugetelor personale.<\/p>\n<p data-path-to-node=\"2\">Ca reac\u021bie direct\u0103, 64% dintre rom\u00e2ni anticipeaz\u0103 cheltuieli mai mari pentru energie, 48% inten\u021bioneaz\u0103 s\u0103 reduc\u0103 bugetele pentru restaurante \u0219i m\u00e2ncare la pachet, iar reduceri substan\u021biale sunt planificate \u0219i pentru b\u0103uturi, snacks-uri \u0219i articole de mod\u0103 sau sport. \u00cen schimb, cheltuielile pentru alimentele de baz\u0103, produsele de uz casnic \u0219i \u00eengrijirea personal\u0103 r\u0103m\u00e2n relativ stabile, protej\u00e2nd cheltuielile esen\u021biale.<\/p>\n<h2 data-path-to-node=\"2\">Rom\u00e2nii evit\u0103, pe c\u00e2t pot, risipa alimentar\u0103<\/h2>\n<p data-path-to-node=\"3\">Comportamentele sustenabile cap\u0103t\u0103, de asemenea, o dimensiune pragmatic\u0103: 87% dintre responden\u021bi afirm\u0103 c\u0103 se str\u0103duiesc s\u0103 evite risipa alimentar\u0103, iar 56% prefer\u0103 repara\u021biile \u00een locul achizi\u021biilor noi.<\/p>\n<p data-path-to-node=\"3\">\u00cen acela\u0219i timp, loialitatea fa\u021b\u0103 de brandurile consacrate scade, doar 30% consider\u00e2ndu-le importante \u00een deciziile de cump\u0103rare. M\u0103rcile private ale retailerilor c\u00e2\u0219tig\u0103 teren, fiind percepute ca solu\u021bii eficiente din punct de vedere al costurilor, f\u0103r\u0103 compromisuri semnificative de calitate.<\/p>\n<div class=\"realitatea-article-content-box\">\n<p data-path-to-node=\"4\">La nivel individual, 69% dintre responden\u021bi nu sunt \u00eengrijora\u021bi de stabilitatea locului de munc\u0103, iar 65% se simt capabili s\u0103 \u00ee\u0219i acopere nevoile de baz\u0103. Cu toate acestea, perspectivele pe termen mediu r\u0103m\u00e2n prudente: 64% cheltuiesc mai pu\u021bin pe articole neesen\u021biale, iar aproape jum\u0103tate resimt dificult\u0103\u021bi cauzate de cre\u0219terea pre\u021burilor.<\/p>\n<h2 data-path-to-node=\"4\">Principalele \u00eengrijor\u0103ri vizeaz\u0103 costurile energiei, nivelul impozitelor \u0219i siguran\u021ba pensiilor<\/h2>\n<p data-path-to-node=\"4\">Principalele \u00eengrijor\u0103ri vizeaz\u0103 costurile energiei, nivelul impozitelor \u0219i siguran\u021ba pensiilor. Pentru s\u0103rb\u0103torile de iarn\u0103, 53% anticipeaz\u0103 totu\u0219i cheltuieli mai mari dec\u00e2t anul trecut, indic\u00e2nd o disponibilitate selectiv\u0103 de consum, \u00eentr-un context altfel restrictiv. \u201ePentru companii, mesajul este clar: valoarea real\u0103 \u015fi utilitatea concret\u0103 conteaz\u0103 mai mult dec\u00e2t noutatea\u201d, conchide Georgiana Iancu.<\/p>\n<\/div>\n<div class=\"realitatea-add\">\n<div class=\"realitatea-in-article-partner\">\u00a0<\/div>\n<\/div>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/realitateadeteleorman.net\/tag\/cub\/\">CUB<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing-bottom\">\n<div class=\"td-post-sharing-classic\"><iframe frameborder src=\"https:\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/realitateadeteleorman.net\/presiunea-inflatiei-in-2025-romanii-abandoneaza-brandurile-cunoscute-in-favoarea-marcilor-ieftine\/&amp;layout=button_count&amp;show_faces=false&amp;width=105&amp;action=like&amp;colorscheme=light&amp;height=21\"><\/iframe><\/div>\n<div id=\"td_social_sharing_article_bottom\" class=\"td-post-sharing td-ps-bg td-ps-padding td-ps-rounded td-post-sharing-style4 \">\n<div class=\"td-post-sharing-visible\"><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Frealitateadeteleorman.net%2Fpresiunea-inflatiei-in-2025-romanii-abandoneaza-brandurile-cunoscute-in-favoarea-marcilor-ieftine%2F\" title=\"Facebook\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/realitateadeteleorman.net\/cum-se-victimizeaza-ministrul-mediului-inainte-de-motiune-nu-mam-nascut-ministru-pot-face-si-altceva\/\">Cum se victimizeaz\u0103 ministrul Mediului \u00eenainte de mo\u021biune: \u201eNu m-am n\u0103scut ministru, pot face \u0219i altceva\u201d<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/realitateadeteleorman.net\/inundatii-istorice-in-sua-si-canada-oameni-salvati-de-pe-acoperis\/\">Inunda\u021bii istorice \u00een SUA \u0219i Canada. 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Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine Presiunea infla\u021biei \u00een 2025. Rom\u00e2nii abandoneaz\u0103 brandurile cunoscute \u00een favoarea m\u0103rcilor ieftine De c\u0103tre Realitatea De Teleorman &#8211; 15\/12\/2025 Sub presiunea costului vie\u021bii, principala lor \u00eengrijorare, consumatorii rom\u00e2ni devin extrem de pruden\u021bi, \u00ee\u0219i ajusteaz\u0103 comportamentele \u0219i \u00ee\u0219i concentreaz\u0103 bugetele strict pe produse \u0219i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1065085,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[180],"class_list":["post-1065084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-realitateadeteleorman-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1065084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1065084"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1065084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1065085"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1065084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1065084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1065084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}