{"id":1059969,"date":"2025-12-14T19:01:48","date_gmt":"2025-12-14T16:01:48","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1059969"},"modified":"2025-12-14T19:01:48","modified_gmt":"2025-12-14T16:01:48","slug":"tinerii-din-generatia-z-cumpara-mai-mult-in-perioada-sarbatorilor-de-iarna-blitz24-ro","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1059969","title":{"rendered":"Tinerii din Genera\u021bia Z cump\u0103r\u0103 mai mult \u00een perioada s\u0103rb\u0103torilor de iarn\u0103 &#8211; blitz24.ro"},"content":{"rendered":"<div class=\"cm-entry-summary\">\n<p><strong>O statistic\u0103 recent\u0103 arat\u0103 c\u0103 un total de 80% dintre tinerii rom\u00e2ni din Genera\u021bia Z (n\u0103scu\u021bi \u00eentre anii 1996 \u0219i 2015) fac mai multe cump\u0103r\u0103turi \u00een perioada s\u0103rb\u0103torilor de iarn\u0103, iar aproape dou\u0103 treimi dintre ei , circa 64%, sunt influen\u021ba\u021bi de oferte personalizate, relev\u0103 datele din Barometrul Sezoanelor Financiare, realizat de Asocia\u021bia CFA Rom\u00e2nia.<\/strong><\/p>\n<p>Conform cercet\u0103rii, publicate vineri, la nivel general de popula\u021bie, 63% dintre rom\u00e2ni cump\u0103r\u0103 mai mult dec\u00e2t \u00een mod obi\u0219nuit de Cr\u0103ciun \u0219i de Revelion, \u00eens\u0103 majoritatea adopt\u0103 o abordare precaut\u0103 fa\u021b\u0103 de ofertele limitate \u00een timp, respectiv 46% compar\u0103 pre\u021burile sau caut\u0103 alternative, iar 36% pun produsele \u00een co\u0219 \u0219i decid mai t\u00e2rziu.<\/p>\n<p>\u00cen baza de e\u0219antionare, 64% dintre tinerii Genera\u021biei Z declar\u0103 c\u0103 se las\u0103 influen\u021ba\u021bi de oferte personalizate, cel pu\u021bin uneori, iar tendin\u021ba descre\u0219te gradual \u00een r\u00e2ndul genera\u021biilor mai mature: 57% dintre Milleniali \u0219i 49% dintre cei din Genera\u021bia X. Doar 8% afirm\u0103 c\u0103 achizi\u021bioneaz\u0103 imediat de teama de a pierde oferta, comportament mai frecvent \u00een r\u00e2ndul Genera\u021biei Z, \u00een timp ce 9% ignor\u0103 complet promo\u021biile.<\/p>\n<p>De asemenea, aproape dou\u0103 treimi (64%) dintre cei cu v\u00e2rste \u00eentre 18 \u0219i 28 de ani au identificat oferte false \u0219i au reu\u0219it s\u0103 le evite, timp \u00een care doar 4% nu sunt siguri dac\u0103 au \u00eent\u00e2lnit fraude.<\/p>\n<p>Potrivit sursei citate, \u00een r\u00e2ndul Genera\u021biei X, incertitudinea este mai mare, cu 15% dintre responden\u021bi care nu sunt siguri dac\u0103 au \u00eent\u00e2lnit fraude. \u00cen ciuda vigilen\u021bei diferitelor genera\u021bii, aproximativ 8% dintre rom\u00e2ni recunosc c\u0103 au fost victimele ofertelor false sau a fraudelor online.<\/p>\n<p>Barometrul Sezoanelor Financiare s-a derulat \u00een perioada 3 \u2013 6 noiembrie 2025, prin metodologia Computer Assisted Web Interviewing, pe un e\u0219antion de 1.130 de responden\u021bi din genera\u021biile Z, Millennials \u0219i X, cu preponderen\u021b\u0103 din mediul urban.<\/p>\n<\/div>\n<p> Source URL: https:\/\/blitz24.ro\/national\/tinerii-din-generatia-z-cumpara-mai-mult-in-perioada-sarbatorilor-de-iarna\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O statistic\u0103 recent\u0103 arat\u0103 c\u0103 un total de 80% dintre tinerii rom\u00e2ni din Genera\u021bia Z (n\u0103scu\u021bi \u00eentre anii 1996 \u0219i 2015) fac mai multe cump\u0103r\u0103turi \u00een perioada s\u0103rb\u0103torilor de iarn\u0103, iar aproape dou\u0103 treimi dintre ei , circa 64%, sunt influen\u021ba\u021bi de oferte personalizate, relev\u0103 datele din Barometrul Sezoanelor Financiare, realizat de Asocia\u021bia CFA Rom\u00e2nia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1059970,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[42],"class_list":["post-1059969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-blitz24-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1059969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1059969"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1059969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1059970"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1059969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1059969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1059969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}