{"id":1051106,"date":"2025-12-13T13:21:19","date_gmt":"2025-12-13T10:21:19","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1051106"},"modified":"2025-12-13T13:21:19","modified_gmt":"2025-12-13T10:21:19","slug":"milanis-new-glossy-balm-is-the-shortcut-to-plump-jelly-lips","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1051106","title":{"rendered":"Milani&#8217;s New Glossy Balm is the Shortcut to Plump, Jelly Lips"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Milani&#8217;s New Glossy Balm is the Shortcut to Plump, Jelly Lips<\/h1>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Derek is the associate content editor for Byrdie where he covers news and trends across site and social.\" data-inline-tooltip=\"true\"> Derek Deng<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Derek Deng headshot wearing blue headscarf in park\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/pbhM70-GG5L2GjS028cMt-Ew7Xg=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/derek-deng-byrdie-editor-650f636ccaeb439e8cd3a75ca8d80c71.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pbhM70-GG5L2GjS028cMt-Ew7Xg=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/derek-deng-byrdie-editor-650f636ccaeb439e8cd3a75ca8d80c71.jpg\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Derek Deng headshot wearing blue headscarf in park\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nDerek Deng\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nDerek is the associate content editor for Byrdie where he covers news and trends across site and social.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on June 10, 2025 12:24PM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-HLLzOa5of3x-bBElmkrDer2pWU=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milanilipbalm-695e539eb47d4788a2caab00463cc069.png\" width=\"2000\" height=\"1500\" alt=\"A person holding a red lip balm tube with gold lettering close to their face\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-HLLzOa5of3x-bBElmkrDer2pWU=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milanilipbalm-695e539eb47d4788a2caab00463cc069.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A person holding a red lip balm tube with gold lettering close to their face\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Lip combos are a sacred art. Not every lip balm works with every lip gloss, and not every lip gloss works with every lip liner. Somehow, my lip combo has become a five-step routine. And while I love every bit of it, there are days when I wish there were a lip product that could do it all.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Enter: Milani&#8217;s newest launch, a three-in-one gloss balm that claims to do just that. Combining the benefits of a lip gloss, lip balm, and lip plumper into one $16 product, the Milani Keep It Full Glossy Plumping Balm has already captured the hearts of TikTok beauty gurus. Ahead, read on for more on the Milani Keep It Full Glossy Plumping Balm and my unfiltered review.\n<\/p>\n<h2 id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Product <\/span><\/h2>\n<div id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Part lip gloss, part lip balm, and part lip plumper, the Milani Keep It Full Glossy Plumping Balm promises a high-shine plumping finish with cushiony comfort. Formulated with apricot oil, mango seed butter, and 1% MaxiLip, the semi-sheer balm is clinically measured to increase lip moisture and provide all-day hydration, while delivering a cooling sensation. It&#8217;s available in 12 shades and retails for $16.\n<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" alt=\"Milani Cosmetics Keep it Full Glossy Plumping Balm in shade 170 Spice\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/O8Yx6PCMI2-eEm32jbeUSjiGKrU=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/packshot-3c856f517a0341d8a8b08acc24bae58e.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/O8Yx6PCMI2-eEm32jbeUSjiGKrU=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/packshot-3c856f517a0341d8a8b08acc24bae58e.png\" width=\"1500\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Milani Cosmetics Keep it Full Glossy Plumping Balm in shade 170 Spice\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani Cosmetics<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$16 at Milanicosmetics.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Review <\/span><\/h2>\n<figure id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"1229\" alt=\"Byrdie editor Derek Deng wearing the Milani Glossy Plumping Balm\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/ISJEjJxXAVkEMLrTh5uC8eJ-QI0=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/IMG_0549-21d495f6cd61480b9b1f8244a55ed1b8.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/ISJEjJxXAVkEMLrTh5uC8eJ-QI0=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/IMG_0549-21d495f6cd61480b9b1f8244a55ed1b8.jpg\" width=\"1229\" height=\"1229\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Byrdie editor Derek Deng wearing the Milani Glossy Plumping Balm\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Derek Deng<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> My lip routine is usually a sacred ritual consisting of lip scrub, lip balm, lip liner, lip tint, and lip gloss. But over the span of a few days, I challenged myself to use this three-in-one plumping balm by itself. Sensorially, I fell in love with this product at first swipe: it&#8217;s not thick like a lip gloss, but it has this cushiony glide that deposits just enough pigment. I lack precision when applying lip products, but I found this product to be totally foolproof. It provides a buildable, hydrating wash of color without any streakiness\u2014it&#8217;s essentially impossible to overdo it. Whereas most products with plumping benefits tend to set my lips on fire, I found that this product didn&#8217;t irritate me at all and provided a subtle plumping effect.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> I like to think of this as my &#8220;model-off-duty&#8221; lippie\u2014it&#8217;s a one-and-done staple that makes my lips look put together without even trying. For those in search of an affordable lip product that looks and feels expensive and plumps without the pain, Milani&#8217;s Keep It Full Glossy Plumping Balm will check all of your boxes. I&#8217;ve found myself reaching for these on my more low-key glam days; they offer comfortable shine and a sheer flush that brings my lips to life.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">What to Buy<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Product Reviews<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/milani-keep-it-full-glossy-plumping-balm-review-11750912<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Milani&#8217;s New Glossy Balm is the Shortcut to Plump, Jelly Lips By Derek Deng Derek Deng Derek is the associate content editor for Byrdie where he covers news and trends across site and social. Byrdie&#8217;s Editorial Guidelines Published on June 10, 2025 12:24PM Milani [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1051106","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1051106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1051106"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1051106\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1051106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1051106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1051106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}