{"id":1017560,"date":"2025-12-10T15:27:00","date_gmt":"2025-12-10T12:27:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1017560"},"modified":"2025-12-10T15:27:00","modified_gmt":"2025-12-10T12:27:00","slug":"meet-the-dazed-clubbers-on-this-years-dazed-100","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1017560","title":{"rendered":"Meet the Dazed Clubbers on this year\u2019s Dazed 100"},"content":{"rendered":"
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We\u2019ve just launched the 2025 edition of the Dazed 100, our annual list of the pioneers, changemakers, and new talent who are shaping youth culture today. This year, we\u2019re excited to feature ten Dazed Clubbers on our Global list, after we published a call-out on our app asking for nominations from within the Dazed community back in September.\u00a0<\/span><\/em><\/p>\n

Sign up to join Dazed Club (here<\/a> for iOS and here<\/a> for Android), and keep reading to meet the ten Dazed Clubbers, selected from hundreds of submissions, on this year\u2019s Dazed 100.<\/span><\/em><\/p>\n<\/div>\n

\"HAISAM<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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HAISAM MOHAMMED, FOUNDER OF UNIFROM\u2122\u00a0<\/span><\/h2>\n

Why did you want to work in perfume?<\/strong><\/p>\n

Scent has always been how I make sense of the world \u2013 how I connect places, cultures, and memories. I didn\u2019t set out to work in perfume initially though, it just emerged as the space where everything I care about could exist together.<\/span><\/p>\n

When I started Unifrom\u2122, it was really a late night passion project. At the time, I was tired of fragrance being filtered through the same Eurocentric lens, the same references, the same Parisian fantasies, the same story of what \u2018luxury\u2019 should smell like. Where I come from, scent is something completely different. It\u2019s incense burning in homes, perfume oils passed down through families, the smell of food being cocked, spices blending.<\/span><\/p>\n

There\u2019s a whole universe of scent narratives that rarely make it into mainstream perfumery, even though these scents and their stories are powerful, emotional, and incredibly beautiful. With Unifrom\u2122 I wanted to bring these things forward in a way that felt modern and honest.<\/span><\/p>\n

The Dazed 100 spotlights pioneering creatives. How is it to bring a new approach to a fairly traditional industry?<\/strong><\/p>\n

It\u2019s exciting because there\u2019s finally space for new ideas. The perfume world is beautiful, but it\u2019s also built on old formats and narratives which are very elitist and homogeneous. Being an outsider gave me the freedom to question everything; whose stories get told, why bottles need to be huge, even the language which brands use to describe scent.<\/span><\/p>\n

With Unifrom\u2122, I\u2019m trying to make perfume feel alive again. I want it to feel more tactile, more personal, and more connected to how people actually move. Pocket-sized perfumes, solid formats, objects you carry with you. The form that perfume takes brings a different energy, and people have really responded to that.<\/span><\/p>\n

Challenging tradition has not been easy, but it\u2019s what makes the work meaningful. It feels like the door is opening for a new kind of fragrance culture, and I\u2019m proud to be part of that shift.<\/span><\/p>\n<\/div>\n

\"MYAH<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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MYAH HASBANY, FASHION DESIGNER<\/span><\/h2>\n

2025 was a big year for you, including winning the L\u2019Or\u00e9al Professionnel award. How does it feel as the year comes to an end? And what\u2019s on the horizon for next year?<\/strong><\/p>\n

It feels very unreal. I\u2019ve been thinking a lot about where I was this time last year and I never could have imagined this is where I\u2019d be one year on. I don\u2019t feel like I\u2019ve had a second to breathe yet, but it\u2019s been incredible to see my work pay off, and to see it reach people. I\u2019ve started my first job now [as a Junior Haute Couture Designer for Christian Dior], which is crazy to say. Teenage Myah would have never believed this! I\u2019m excited to see where this job takes me, and take everything as it comes. Overall, I try to have no expectations of my future that are set in stone. It\u2019s more fun that way.\u00a0<\/span><\/p>\n

The Dazed 100 spotlights emerging creatives. How do you feel about being a young designer in fashion today?<\/strong><\/p>\n

Under pressure. But I\u2019m trying to fight against that as much as I can. It\u2019s an overused saying, but I think trying to create from a place of childlike creativity is the best way. I\u2019m fighting against the tendency to get more jaded as I get older. I think that being young, and not always knowing the \u2018right\u2019 way, is sometimes the best place from which to present something new. I\u2019m going to try to keep doing that.\u00a0<\/span><\/p>\n<\/div>\n

\"MARIO<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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MARIO SERRANO PUCHE, DESIGNER<\/span><\/h2>\n

How has your practice evolved in 2025?<\/strong><\/p>\n

In 2025, Body Amplification Devices (BAD) has become a platform for collaborations. For me, the impulse to make footwear really came from a desire to experiment with objects that amplified the body. I would make pieces and wear them out myself, almost as a hobby.\u00a0<\/span><\/p>\n

Having initially helped develop my own language of footwear, BAD has now become a means of making this experimentation available to other designers. This past year some of our collaborators include Lueder, Monique Fei, L\u00d9CHEN and 900931, and we are already working on many more collaborations for next year.\u00a0<\/span><\/p>\n

Parallel to BAD I have also started the architectural studio T__M.space, along with my colleague Tanil Raif. This studio will see us apply the same hybrid approach of craft and technology to architectural and spatial design. We are currently working on a large-scale pavilion, focused on ecological conservation, for next year\u2019s edition of India Art Fair.<\/span><\/p>\n

For the Dazed 100 you\u2019re featured alongside peers in the creative industries. What does community mean to you?<\/strong><\/p>\n

Being part of a global creative community that exists within a zeitgeist and that shares a similar agenda in terms of values and aesthetic goals is my main drive for doing BAD.\u00a0<\/span><\/p>\n

The reality of running a brand like BAD is that there is lots of work and literally zero profit, but this journey is what has taken me out of my shell and introduced me to so many amazing creatives who I would have never met otherwise. The importance of community is understated. I really believe that most of the people I am surrounded by, who are working on similar projects to mine, are doing it just to feel a sense of belonging.<\/span><\/p>\n<\/div>\n

\"MAYU<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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IFUCKTOKYO, PHOTOGRAPHER<\/span><\/h2>\n

How did you start taking photos, and how has this evolved over the past year?<\/strong><\/p>\n

I started taking photos when a friend gave me his film camera that he no longer used. I was going out every week to now-closed clubs like VISION and CONTACT, meeting new people constantly. I always took my camera with me, to shoot my friends getting fucked up. Over the past few years, as IFUCKTOKYO, photography has become more a tool for me to express my alter ego and also to help me grow my community outside of Japan.<\/span><\/p>\n

The Dazed 100 brings together a global community. Why is Tokyo\u2019s nightlife so special?<\/strong><\/p>\n

Tokyo is an energetic, chaotic, and vibrant city that never sleeps. At the same time, it can drag you into a hole in which everyone is in an endless quest of becoming someone, finding meaning in their own existence, or affirming themselves in relation to others. Tokyo’s nightlife is so special because you can see<\/span> the conflicting duality within a person \u2013 when the free-spirited people abandon themselves and the other true character of a person appears.<\/span><\/p>\n<\/div>\n

\"PEYTON<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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PEYTON JOE BASSON, CREATIVE<\/span><\/h2>\n

How did you go from being a model to a multidisciplinary artist?<\/strong><\/p>\n

I think it really began with rejection, and with not seeing people who are like me creating the kinds of work that I wanted to exist in. There were all the castings I didn\u2019t get because of my look, and all the briefs written for cis males\u2026 It\u2019s not easy being 17 years old and having your image feel like the basis of how you\u2019re perceived. Now that I\u2019m five years older I definitely want more for myself. I think that, because of those experiences, I felt a real need to build the worlds that I never saw being created for dolls like me. From styling my own projects to choosing muses, shooting, and doing the post-production myself, I learnt how to create my own universes, with my own narrative at the center.<\/span><\/p>\n

The Dazed 100 brings together a global community. What is the creative scene like in Johannesburg?<\/strong><\/p>\n

Since moving to Johannesburg in 2023 I\u2019ve grown to love the city and the community that the people here are building. The feeling of connection is real. Across fashion, tech, music, film, art and nightlife, there\u2019s a sense of culture emerging that hasn\u2019t existed before. This city has also made me realise that there\u2019s only one Peyton Joe Basson, and I\u2019m so grateful for that.<\/span><\/p>\n<\/div>\n

\"EQ<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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EQ, MUSICIANS<\/span><\/h2>\n

Why did you decide to work together?<\/strong><\/p>\n

It was a perfect and natural match for both of us. We are complementary opposites; we both like to work very hard, and we are very dedicated artists. We knew we wanted to launch an all-female produced project, that would act as our safe space as women in music. From the visuals and the direction, to every soundwave and beat, we wanted to create a girl-dominated world for our visions and desires.<\/span><\/p>\n

The Dazed 100 spotlights some of the most exciting emerging talent. What\u2019s on the horizon for you next year?\u00a0\u00a0<\/strong><\/p>\n

We have plans to expand our geographical and cultural limits, and connect with the world beyond where we are based. We want to gain more experiences, and test our limits in music, visuals, lyrics, shows, collaborations\u2026 everything. We are eager to keep exploring, and more new music can be expected too. Retroalimentation will be big in 2026.<\/span><\/p>\n<\/div>\n

\"SALMA<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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SALMA BASET, ARTIST AND MUSICIAN<\/span><\/h2>\n

You\u2019re an artist and a musician; what\u2019s the relationship between these two things for you?<\/strong><\/p>\n

In my mind, music and art exist in the same world, they just materialise in different forms. Sound lets me explore something more abstract and intangible, while working with physical materials allows me to bring those ideas into existence. They\u2019re both expressions of the same vision, and they influence each other a lot.<\/span><\/p>\n

The Dazed 100 spotlights some of the most exciting emerging talent. How has your practice evolved in 2025?<\/strong><\/p>\n

My practice has evolved in many ways this year. My process is becoming clearer and more defined, and there\u2019s also been a shift in how I share my work. I feel much more confident putting things into the world \u2013 both as a DJ, and through my jewellery by creating pieces that are more wearable and accessible. My practice has started to grow beyond my own personal experiments, and I\u2019m excited to see how it continues to expand.<\/span><\/p>\n<\/div>\n

\"ANNIE<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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ANNIE LIAN, FASHION DESIGNER<\/span><\/h2>\n

How does sustainability influence your design practice?<\/strong><\/p>\n

I repurpose discarded materials and explore creative ways to transform them into something new. I love experimenting with found materials and giving them a second life. There\u2019s something special about recreating a piece, or saving something that might have been thrown away and reimagining its purpose.<\/span><\/p>\n

The Dazed 100 spotlights some of the most exciting emerging talent. What\u2019s on the horizon for you next year?<\/strong><\/p>\n

I\u2019m opening a studio\/atelier where I\u2019ll be hosting open studios, gallery shows, pop-ups, film screenings, and more! We\u2019re getting the space set up now and hoping to have a soft launch around the new year. I\u2019m super excited and can\u2019t wait to share this new chapter!<\/span><\/p>\n<\/div>\n

\"KARLIE<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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KARLIE MARX, MUSICIAN<\/span><\/h2>\n

Why did you decide to start your club night?<\/strong><\/p>\n

To dispel the myth that trans girls sit on the margins of lesbian culture. PLASTYK is a party for all dykes and dyke-adjacent people, but trans girls are at the center, and that\u2019s what makes it so good.<\/span><\/p>\n

The Dazed 100 spotlights pioneering creatives. What\u2019s on the horizon for you next year?<\/strong><\/p>\n

Sapphic antics. I\u2019m making dyke bangers with Azadi.mp3; lord knows I <\/span>love a <\/span><\/em>lesbian indie rock song about a breakup, but we want something loud, fast, and sexually expressive for a change. That, and another year of incredible parties with PLASTYK.<\/span><\/p>\n<\/div>\n

\"FAT<\/span><\/span>
Dazed 100<\/span><\/figcaption><\/figure>\n
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FAT-L\u00cfP, DJ AND MULTIDISCIPLINARY ARTIST<\/span><\/h2>\n

How has your practice evolved in 2025?<\/strong><\/p>\n

My practice has evolved and extended into other forms \u2013 such as visual work, educational projects, curation, and consulting \u2013 which all then always return to being about sound. All of these aspects also intersect with my advocacy and community work. I believe that the meaning of being a DJ is constantly shifting. DJing is something that should be accessible to everyone, but there should also be an ethos and a purpose behind what you do. DJs have the platform to say more than many are saying at the moment; we should be advocating for the future of London\u2019s nightlife, and its role as a space of true catharsis. As DJs we should act as capsules of our time, while also giving back to the communities that support and uplift us. More conversation, more questioning why we do what we do.<\/span><\/p>\n

The Dazed 100 brings together a global community. How do notions of diasporic identity influence what you do?<\/strong><\/p>\n

Notions of diasporic identity shape almost everything I do. As a \u2018diaspora child\u2019, a sense of unacknowledged displacement is something I know deeply; it\u2019s woven into how I move through the world and it\u2019s reflected in my work too. Beyond acknowledging those feelings, though, I think it\u2019s important to recognise the privileges many of us in the diaspora hold, especially those living in the West.<\/span><\/p>\n

Being of Jamaican and Grenadian heritage \u2013\u00a0two islands that have experienced devastating natural disasters two years in a row \u2013 has made me reflect on how we talk about value, identity, and support within diasporic Caribbean communities. Conversations often drift toward what certain islands have given to culture and collective identity, as if contribution determines who deserves care or attention. But what about lesser-known countries and islands that haven\u2019t been spotlighted or commodified in the same way? Are they not equally deserving of our time and support?<\/span><\/p>\n

As a diaspora, we need to critically examine our relationship with our cultures and identities, ensuring we don\u2019t reproduce extractive mindsets when offering support or reflecting these ideas in our work. You should want to support Jamaica because it is Jamaica, and because the people of Jamaica deserve support as human beings \u2013 not because the island gave you dancehall.\u00a0<\/span><\/p>\n

I reflect these notions sonically by never categorising my sound into one genre, which reflects the fluidity of diasporic existence. Visually, in my short film <\/span>REVO<\/span><\/em>, I have critically examined my own romanticisation of the history of the Grenadian revolution.<\/span><\/p>\n<\/div>\n<\/div>\n

Source URL: https:\/\/www.dazeddigital.com\/life-culture\/article\/69165\/1\/meet-the-dazed-clubbers-on-this-year-s-dazed-100<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve just launched the 2025 edition of the Dazed 100, our annual list of the pioneers, changemakers, and new talent who are shaping youth culture today. This year, we\u2019re excited to feature ten Dazed Clubbers on our Global list, after we published a call-out on our app asking for nominations from within the Dazed community […]<\/p>\n","protected":false},"author":1,"featured_media":1017561,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-1017560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1017560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1017560"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1017560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1017561"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1017560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1017560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1017560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}