{"id":1013051,"date":"2025-12-10T17:19:09","date_gmt":"2025-12-10T14:19:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1013051"},"modified":"2025-12-10T17:19:09","modified_gmt":"2025-12-10T14:19:09","slug":"hailey-bieber-is-bringing-back-rhodes-only-shimmer-blush","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1013051","title":{"rendered":"Hailey Bieber Is Bringing Back Rhode&#8217;s Only Shimmer Blush"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Hailey Bieber Is Bringing Back Rhode&#8217;s Only Shimmer Blush<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">After much demand.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54-35.webp\" title=\"ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54-35\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54-35.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54-35\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on May 09, 2025 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453639244_1918212921940248_3989353168033868396_n-3-11a4790d215d44629b8404944015b2a6.webp\" width=\"2000\" height=\"1500\" alt=\"Hailey Bieber takes a selfie wearing Rhode Pocket Blush in Sprinkle.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"snapinsta-to_453639244_1918212921940248_3989353168033868396_n-3-11a4790d215d44629b8404944015b2a6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453639244_1918212921940248_3989353168033868396_n-3-11a4790d215d44629b8404944015b2a6.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Hailey Bieber takes a selfie wearing Rhode Pocket Blush in Sprinkle.\" title=\"snapinsta-to_453639244_1918212921940248_3989353168033868396_n-3-11a4790d215d44629b8404944015b2a6\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@rhode\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Would you rather be caught in a sprinkle or a downpour? That might seem like an obvious question, but the fact of the matter is I wouldn&#8217;t really care\u2014as long as I had some Rhode Pocket Blush on hand to keep me looking less dreary than the weather.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Friday, May 9, Hailey Bieber&#8217;s beauty brand is officially bringing back Pocket Blush in Sprinkle, a fan-favorite, warm, and slightly pearly shade that they&#8217;ve been saving for a rainy day (ie. after the rush of their berry lineup and the brand&#8217;s big weekend in Miami) to share with the general population.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, learn everything there is to know about the shade and the beloved product.<\/p>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4958\" height=\"6198\" alt=\"Rhode Pocket Blush in Sprinkle posed against a sprinkle-covered cupcake.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/20240722-rhode-0705-d96646851bd1444c95c8e9b1bb3f0e60.webp\" title=\"20240722-rhode-0705-d96646851bd1444c95c8e9b1bb3f0e60\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/20240722-rhode-0705-d96646851bd1444c95c8e9b1bb3f0e60.webp\" width=\"4958\" height=\"6198\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Rhode Pocket Blush in Sprinkle posed against a sprinkle-covered cupcake.\" title=\"20240722-rhode-0705-d96646851bd1444c95c8e9b1bb3f0e60\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Rhode<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$24 at Rhodeskin.com<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You might recall the line was looooong for the Rhode pop-up in New York City last July. Sprinkle was an exclusive\u2014and very popular\u2014item, but not everyone was brave enough to stand in the heat for a pearly little blush of their own.\n<\/p>\n<figure id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1346\" alt=\"A sparkly pink manicured hand holds a tube of Rhode Blush in Sprinkle.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453904309_855504482677410_7210102126688493520_n-4de10b5f6e7e4bc18fb1b0e074c6aa37.webp\" title=\"snapinsta-to_453904309_855504482677410_7210102126688493520_n-4de10b5f6e7e4bc18fb1b0e074c6aa37\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453904309_855504482677410_7210102126688493520_n-4de10b5f6e7e4bc18fb1b0e074c6aa37.webp\" width=\"1080\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A sparkly pink manicured hand holds a tube of Rhode Blush in Sprinkle.\" title=\"snapinsta-to_453904309_855504482677410_7210102126688493520_n-4de10b5f6e7e4bc18fb1b0e074c6aa37\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@rhode\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s very possible that those who <em>didn&#8217;t<\/em> hang out and grab the limited-edition shade have spent the last ten months in a state of constant longing, and I&#8217;m glad their pain is about to dissipate.\n<\/p>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In an Instagram post, Rhode explained that the online release of the creamy, warm-pink shade was purely based on how much fans have been asking for it\u2014another anecdote in my collection of &#8220;Hailey always delivers&#8221; stories.\n<\/p>\n<div id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<h2 id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When she first tried Pocket Blush, Byrdie&#8217;s senior news editor Bella Cacciatore (a self-described &#8220;big blush girl&#8221;) called out its creamy, smooth formula. Made with peptides and tamanu oil, it&#8217;s long-wearing, hydrating, and so simple to use.\n<\/p>\n<figure id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1346\" alt=\"Hailey Bieber poses with some cupcakes.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453631222_518751363995686_3970838981487080560_n-274207ec7593410abde0265c3f369f17.webp\" title=\"snapinsta-to_453631222_518751363995686_3970838981487080560_n-274207ec7593410abde0265c3f369f17\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_453631222_518751363995686_3970838981487080560_n-274207ec7593410abde0265c3f369f17.webp\" width=\"1080\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Hailey Bieber poses with some cupcakes.\" title=\"snapinsta-to_453631222_518751363995686_3970838981487080560_n-274207ec7593410abde0265c3f369f17\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@rhode\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The standards I set for the blush were: the color had to last long and the experience applying it had to be pleasant,&#8221; Bieber\u00a0told Byrdie before the launch. &#8220;I really wanted the texture and the the way it melted into the skin to be pleasant. Sometimes, I find blushes can [look] patchy, or they have drag, or they&#8217;re not easy to apply. I knew I wanted it to be a cream blush in a portable, on-the-go situation, and, I really wanted it to give you that skin-like flush, second skin, beautiful, dewy-glowy finish.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Give me that Sprinkle, Rhode. I definitely have blush blindness and will <em>happily <\/em>flood my face with those pigments.<\/p>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><em>Sprinkle is available starting 5\/9 at 12PM EST. You can join the waitlist here.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/rhode-sprinkle-pocket-blush-launch-11731023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Hailey Bieber Is Bringing Back Rhode&#8217;s Only Shimmer Blush After much demand. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial Guidelines Published on May [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1013055,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1013051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1013051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1013051"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1013051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1013055"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1013051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1013051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1013051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}