{"id":1008983,"date":"2025-12-10T14:04:38","date_gmt":"2025-12-10T11:04:38","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1008983"},"modified":"2025-12-10T14:04:38","modified_gmt":"2025-12-10T11:04:38","slug":"k18s-new-heatbounce-spray-protects-your-hair-with-biotech","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1008983","title":{"rendered":"K18&#8217;s New &#8220;HeatBounce&#8221; Spray Protects Your Hair With Biotech"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">K18&#8217;s New &#8220;HeatBounce&#8221; Spray Protects Your Hair With Biotech<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">Meet the brand&#8217;s very first heat protectant. <\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-23.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-23\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-23.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-23\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on July 23, 2025 01:50PM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/k18lede-fd9ab71687364fcb848bd25db9f7c772.webp\" width=\"2000\" height=\"1500\" alt=\"A hand sprays K18's HeatBounce.\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"k18lede-fd9ab71687364fcb848bd25db9f7c772\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/k18lede-fd9ab71687364fcb848bd25db9f7c772.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A hand sprays K18's HeatBounce.\" title=\"k18lede-fd9ab71687364fcb848bd25db9f7c772\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>K18<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Anyone with an overlapping interest in haircare and science (that&#8217;s everyone\u2014they&#8217;re extremely connected) knows that K18 is *the* brand to watch. They first hopped on the scene with the Leave-in Molecular Repair Hair Mask in 2020, and have since released a lineup of biotech-backed products that take cues from nature to help tackle hair problems from the inside out.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Their newest launch is something special, though. The brand is calling their weightless heat protectant, HeatBounce, their &#8220;biggest innovation since launch.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Keep reading to learn everything you need to know about the cream-to-mist formula\u2014including all of that good science!\u2014before its July 31 release.\n<\/p>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"6800\" height=\"6000\" alt=\"A bottle of K18 HeatBounce.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/k18_heatbounce_118ml_cgi_heat1-d04086d0412d455ba38dc945ee53ff5c.webp\" title=\"k18_heatbounce_118ml_cgi_heat1-d04086d0412d455ba38dc945ee53ff5c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/k18_heatbounce_118ml_cgi_heat1-d04086d0412d455ba38dc945ee53ff5c.webp\" width=\"6800\" height=\"6000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A bottle of K18 HeatBounce.\" title=\"k18_heatbounce_118ml_cgi_heat1-d04086d0412d455ba38dc945ee53ff5c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>K18<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\">HeatBounce is the long-awaited final step in K18&#8217;s hair repair ritual, made for use post-mask and pre-styling. It was designed for all hair types and textures and made to leave hair soft, shiny, and strong. It was inspired by flesible proteins found in nature that show major resilience by withstanding extreme temperatures.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;HeatBounce reflects our commitment to pushing the boundaries of hair science,&#8221; explained Suveen Sahib, co-founder and CEO of K18, in a press release. &#8220;Powered by our patented ResiliCore technology, it delivers intelligent heat protection that penetrates deep into the hair fiber\u2014reinforcing inner bonds and preserving strength by dynamically responding to heat. It&#8217;s a true breakthrough and the perfect complement to our molecular repair innovation.&#8221;\n<\/p>\n<div id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Science <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> HeatBounce is powered by a first-of-its-kind molecule called ResiliCore. The technology &#8220;penetrates deep into the hair\u2019s cortex to defend against high heat (up to 450\u00b0F), UV damage, and breakage\u2014where heat damage actually starts.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1412\" alt=\"A lineup of K18 HeatBounce bottles.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/image003-397a5e194c034ec0adc99a5ea325f340.webp\" title=\"image003-397a5e194c034ec0adc99a5ea325f340\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/image003-397a5e194c034ec0adc99a5ea325f340.webp\" width=\"1600\" height=\"1412\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A lineup of K18 HeatBounce bottles.\" title=\"image003-397a5e194c034ec0adc99a5ea325f340\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>K18<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The product starts as a lightweight cream which is applied as a fine mist before you go to work with your hair straightener. You can use it on damp or dry hair to condition and defend against heat, mechanical damage, and UV environmental damage without any added weight.\n<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;With HeatBounce, K18 delivers on its promise of performance without compromise,&#8221; adds the brand. &#8220;[It empowers] stylists and consumers alike to turn on the heat with confidence.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><em>HeatBounce launches July 31 on K18hair.com and at Sephora.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/k18-heatbounce-launch-11777487<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. K18&#8217;s New &#8220;HeatBounce&#8221; Spray Protects Your Hair With Biotech Meet the brand&#8217;s very first heat protectant. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1008987,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1008983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1008983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1008983"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1008983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1008987"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1008983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1008983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1008983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}