{"id":1006211,"date":"2025-12-10T11:44:04","date_gmt":"2025-12-10T08:44:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1006211"},"modified":"2025-12-10T11:44:04","modified_gmt":"2025-12-10T08:44:04","slug":"mac-brought-back-gabbriettes-secret-to-90s-concealer-lips","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1006211","title":{"rendered":"MAC Brought Back Gabbriette&#8217;s Secret to &#8217;90s Concealer Lips"},"content":{"rendered":"<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">MAC Brought Back Gabbriette&#8217;s Secret to &#8217;90s Concealer Lips<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">Meet Pro Lip Erase (again).<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-17.webp\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-17\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-17.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\" title=\"byrdiewriter-6fd5ae4128994bc8b4b1cdad26d30c54-17\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on September 13, 2025 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/macliperase-97383110dd234129862662b7d3801749.webp\" width=\"2000\" height=\"1500\" alt=\"Gabbriette holding MAC Lip Erase\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"macliperase-97383110dd234129862662b7d3801749\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/macliperase-97383110dd234129862662b7d3801749.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Gabbriette holding MAC Lip Erase\" title=\"macliperase-97383110dd234129862662b7d3801749\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@maccosmetics\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I was in middle school, one of my best friends was <em>always <\/em>rocking a concealer lip. I didn&#8217;t love the look back then, but would now like to issue a belated apology to her. Girl, I&#8217;m sorry about every time I subtly asked if you wanted to borrow my lip gloss. I did not understand how iconic you were being in the moment.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While concealer lips never went away for good (we have Sofia Richie and Gabbriette to thank for that, partially), MAC has decided its time to bring them back <em>officially<\/em>. Earlier this month, they relaunched Pro Lip Erase\u2014the balm responsible for so many of those nude Y2K pouts.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Keep reading to discover everything there is to know about the launch.\n<\/p>\n<figure id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-low-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"901\" alt=\"A model before applying MAC Lip Erase.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_541949747_18530877673025213_7415463184512432590_n-d6c989f2c23d4fe9ba25a4963a7402f4.webp\" title=\"snapinsta-to_541949747_18530877673025213_7415463184512432590_n-d6c989f2c23d4fe9ba25a4963a7402f4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_541949747_18530877673025213_7415463184512432590_n-d6c989f2c23d4fe9ba25a4963a7402f4.webp\" width=\"719\" height=\"901\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model before applying MAC Lip Erase.\" title=\"snapinsta-to_541949747_18530877673025213_7415463184512432590_n-d6c989f2c23d4fe9ba25a4963a7402f4\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@maccosmetics\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> MAC&#8217;s decision to bring back Pro Lip Erase has everything to do with the beauty world&#8217;s continued embrace of all things nostalgic. They decided to launch it on September 2, right in time for New York Fashion Week\u2014it&#8217;s a &#8220;cult backstage secret&#8221; after all.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Gabbriette might also have a little something to do with the relaunch. Last October, the model shared her &#8217;90s-inspired makeup routine with <em>Vogue France<\/em>, and included a vintage tub of Lip Erase she bought off eBay. Thankfully, now you can get your hands on her favorite nude lipstick without risking infection.\n<\/p>\n<div id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> This time around, the balm is available in 10 artist-curated, flesh-toned shades so you can find something that really matches your skin tone&#8230; that&#8217;s not your actual concealer.\n<\/p>\n<figure id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" alt=\"The array of MAC Pro Lip Erase shades.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_540094249_18530184193025213_4131001335743115507_n-134559f7f4d3484e95027cd1ec7584c8.webp\" title=\"snapinsta-to_540094249_18530184193025213_4131001335743115507_n-134559f7f4d3484e95027cd1ec7584c8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_540094249_18530184193025213_4131001335743115507_n-134559f7f4d3484e95027cd1ec7584c8.webp\" width=\"1080\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"The array of MAC Pro Lip Erase shades.\" title=\"snapinsta-to_540094249_18530184193025213_4131001335743115507_n-134559f7f4d3484e95027cd1ec7584c8\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@maccosmetics\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Formula <\/span><\/h2>\n<p id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Pro Lip Erase offers full-coverage that feels lightweight (exactly what you want for your lips, when going for this look).\n<\/p>\n<figure id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-low-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"901\" alt=\"A model applies MAC Pro Lip Erase.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_544874822_18530859358025213_3620629114305342531_n-5679402dc73e440cb9e0c89818e8db55.webp\" title=\"snapinsta-to_544874822_18530859358025213_3620629114305342531_n-5679402dc73e440cb9e0c89818e8db55\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/snapinsta-to_544874822_18530859358025213_3620629114305342531_n-5679402dc73e440cb9e0c89818e8db55.webp\" width=\"720\" height=\"901\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model applies MAC Pro Lip Erase.\" title=\"snapinsta-to_544874822_18530859358025213_3620629114305342531_n-5679402dc73e440cb9e0c89818e8db55\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@maccosmetics\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Pro Lip Erase cancels out natural pigment without drying or caking, making it the perfect invisible lip or neutral base to remix with liner, lipstick, or gloss,&#8221; explained the brand in a press release.\n<\/p>\n<figure id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" alt=\"A tub of MAC Pro Lip Erase.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/womensdeodorant1500x1500px-c29373cf6ae146949e98fd89560b296c.webp\" title=\"womensdeodorant1500x1500px-c29373cf6ae146949e98fd89560b296c\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/womensdeodorant1500x1500px-c29373cf6ae146949e98fd89560b296c.webp\" width=\"1500\" height=\"1500\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A tub of MAC Pro Lip Erase.\" title=\"womensdeodorant1500x1500px-c29373cf6ae146949e98fd89560b296c\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>MAC<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$25 at Maccosmetics.com<\/span><\/span><\/div>\n<\/div>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With your natural undertone literally erased, you also have a little more room for playing around with color, if you&#8217;re more a hot pink Juicy Tubes kind of Y2K girl. There&#8217;s room for all of us.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Lips<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.byrdie.com\/mac-lip-erase-launch-11808887<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. MAC Brought Back Gabbriette&#8217;s Secret to &#8217;90s Concealer Lips Meet Pro Lip Erase (again). By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial Guidelines Published [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1006212,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83],"class_list":["post-1006211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1006211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1006211"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1006211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1006212"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1006211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1006211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1006211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}