Tag: snowbrains.com
-
Cali Pass Launches 2026-27 Sale With Spring Riding Available Immediately at 4 California Resorts
Deep snow, no crowds. The Cali Pass is on sale now. | Photo: Cali Pass The Cali Pass is now on sale, offering skiers and snowboarders early-bird pricing for the 2026-27 season and, for the first time, a dedicated pass tier for college students. Related: The Cali Pass Breathes Life Back Into Skiing Early-bird prices…
-
The Family That Quietly Owns America’s Ski Mountains
A bird’s eye view of Aspen and Aspen Mountain. | Image: Aspen Snowmass Behind the slopes of Aspen, Deer Valley, Mammoth and more lies not just snow and chairlifts, but a multi‑generational American dynasty few outside the business world talk about: the Crown family. America’s ski industry is dominated by two players, Vail Resorts and…
-
Palisades Tahoe, CA, Report: One Week of Slushy Sunshine & Park Paradise
Report from March 3-9, 202 Palisades Tahoe, California, is my home. It’s where my heart lives. I spent 18 seasons here before moving to Park City, UT, in 2018, and I long to come back every day. The Slot and Sunbowl. Image: SnowBrains This place shaped me as a man and a skier. It forged…
-
Ski Industry Giants Shake Up Continues: Alterra CEO Jared Smith to Step Down After 2025-26 Season
Jared Smith served as CEO at Alterra since June 2022. | Image: Alterra Mountain Company Alterra Mountain Company announced a leadership transition Tuesday, March 10, with Chief Executive Officer Jared Smith planning to step down at the end of the current winter season. Smith said serving as CEO had been “an honor,” noting that the…
-
Chaos-Plagued Moguls Season Ends With Azerbaijan Cancellation, USA’s Olivia Giaccio Claims First Crystal Globe
Olivia Giaccio competing at the Olympics. | Image: FIS Freesty;e The 2025–26 freestyle moguls season ended the same way it began, with a cancellation. After a winter marked by withdrawn hosts, venue changes, and geopolitical tensions, the final World Cup stop at Shahdag, Azerbaijan, was called off, abruptly locking in the season’s Crystal Globe standings.…
-
Swiss Authorities Expand Investigation into Tragic Crans-Montana Ski Bar Fire that Killed 41
An explosion in the Swiss ski resort Crans-Montana killed several people on New Years Day 2026. | Image: Instagram The investigation into the catastrophic New Year’s Day fire at a Swiss ski resort has significantly expanded. Swiss prosecutors in the Valais canton have officially added the mayor of Crans-Montana, Nicolas Feraud, along with four other…
-
Okemo, VT, Report: Flat? Boring? The Runs Are All The Same?—Why Those Are All Good Things, Coming From an Expert Skier
A wide shot of Okemo while riding up the A Quad. | Credit: Liam Abbott/SnowBrains Okemo Report from February 28–March 1, 2026 Okemo, VT—one of the biggest ski resorts on the East Coast. A staple Northeast Epic Pass ski resort. Family-friendly and easy to access from New York City and Boston. And flat, so I…
-
For First Time Ever, Mt. Baker Ski Area, WA, Will Launch Night Skiing Operations
View this post on Instagram For the first time in its legendary history, Mt. Baker Ski Area is flipping the switch and inviting skiers and snowboarders to shred under the lights. According to a recent announcement from the resort on social media, the inaugural night skiing event is officially set for this coming weekend on…
-
The 2026 Mount Everest Climbing Season is Now Underway as “Icefall Doctors” Set Up Routes Through the Khumbu Icefall
Climbers approach the summit on Mount Everest. | Credit: Project Possible/Nirmal Purja Spring is making its way into the Himalayas, meaning the spring climbing season on Mount Everest is officially underway. Over the next few months, hundreds will make their way to the mountain nestled on the Nepalese-Chinese border, where they will look to climb Earth’s…
-
Time is Running Out as Western U.S. Snowpack Struggles Through Early March
The Western U.S. snowpack has seen better days. | Photo: USDA 03/09/26 The Western USA snowpack is facing a critical deficit as the winter season approaches its final weeks. According to USDA NRCS SNOTEL data from March 4, 2026, large portions of the Sierra Nevada, Cascades, Rocky Mountains, and the Southwest are sitting well below…