Tag: snowbrains.com

Refugio Frey is an iconic ski locale in Argentina. | Photo: Foki Outdoor Media Trip Report from September 20 through 24, 2026 A group of condors is called a “venue.” One of those venues glided low overhead as our group stopped at snowline to eat cold empanadas after a long, wet, mud-covered hike above the…

French ski resorts recorded the most skier visits in the 2025-26 season, beating both Austria and USA. | Credit: Les 3 Vallées France finished the 2025-26 winter as the most-visited ski destination on Earth, according to a new report from Domaines Skiables de France (DSF), the trade association representing French ski lift operators. French resorts…

Sofia Goggia in Argentina. | Image: Sofia Goggia More than two weeks after cutting short her preseason training camp in Argentina and setting off a wave of speculation in the Italian press, Sofia Goggia’s mystery ailment has finally been diagnosed. The Italian ski star as well as the Italian Winter Sports Federation (FISI) have confirmed…

Got your Ikon Pass yet? The winter 2026-27 season is almost upon us. | Photo: Ikon Pass Ikon Pass resorts are debuting some of their biggest investments in years for the 2026-27 winter season, from Deer Valley’s record-breaking terrain expansion to new gondolas in Niseko and a $42 million restaurant overhaul at Snowmass. The pass…

Marco Odermatt and POC are releasing a new, expanded Marco Odermatt collection ahead of the 2026-27 ski season. | Credit: POC Marco Odermatt and POC just released a new and expanded Marco Odermatt Collection. Now, the Swiss ski star’s signature lion logo will appear on six new pieces with a fresh golden colorway to reflect…

Pända Snowpark crews are prepping the course for Saturday’s opening day. | Image: @lorenz.orgg Schilthorn’s early-season freestyle tradition is back for a third year. Pända Snowpark, the freestyle terrain park perched high above Switzerland’s Bernese Oberland, kicks off its 2026 “Pända Freestyle Session” this Saturday, September 26, running through October 25 — giving skiers and…

Snow mats by Snow Secure help preserve snow on Aspen’s Buttermilk Mountain. | Image: Aspen One Back in April, Aspen Snowmass became the first Colorado resort to pilot Snow Secure’s insulated snow-storage mats, covering snowpack at Buttermilk and Snowmass with the goal of preserving it through the summer for use on opening day this fall.…

U.S. Ski and Snowboard is hosting its 60th annual Gold Medal Gala at the Ziegfeld Ballroom in New York on October 22, 2026. | Credit: U.S. Ski and Snowboard On October 22, U.S. Ski and Snowboard will celebrate 60 years of gold medal moments at its annual Gold Medal Gala. Held in New York City at…

New mural at Sugar Mountain. | Image: Sugar Mountain Resort From top to bottom and even in between, Sugar Mountain Ski Resort, North Carolina, is making improvements. The original Summit House built in 1969 has been demolished and is currently undergoing a complete rebuild. The new 5,400 square foot glass building will house a ski/snowboard…

Resorts across the northern Japanese island of Hokkaido have announced their opening dates. | Credit: Niseko United The countdown to Japan’s 2026-27 season has officially begun, with several resorts across the northern Japanese island of Hokkaido announcing their prospective opening dates for the season. With temperatures expected to drop in the coming weeks across Hokkaido…