Tag: snowbrains.com
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Audi Renews FIS Title Sponsorship Through 2030 Winter Olympics
Audi and FIS have extended their partnership for the 2026-2030 Olympic cycle. Audi is one of FIS’s most recognizable partners. | Credit: Team USA The International Ski and Snowboard Federation (FIS) and luxury German car brand Audi have extended their partnership for the 2026-2030 Olympic cycle. As a part of the extension, Audi will continue to…
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Shaun White’s Snow League is Headed for New Zealand
For the first time, Shaun White’s Snow League is headed to New Zealand. | Photo: Snow League For the first time, Shaun White’s Snow League is headed to the Southern Hemisphere. To kick off its second season, the Snow League will be taking the competition to New Zealand for its World Challenge Event, taking place…
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Little Switzerland, WI, Constructing 2 New Quad Chairs for the 2026-27 Season
Little Switzerland Ski Area will be adding two new quad chairlifts that will open for its 2026-27 season. | Credit: Little Switzerland Little Switzerland Ski Area in Slinger, Wisconsin, is getting a couple of exciting new additions for next winter. The resort will be tearing down chairlifts One and Two and replacing them with two new…
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Palisades Tahoe, CA, to Host Unprecedented 10-Day Trail Running Festival
The rugged peaks of Palisades Tahoe will host a 10-day series of elite trail running events this June. Photo: Palisades Tahoe For 10 days this June, Olympic Valley is set to become the undisputed global hub for trail running. Palisades Tahoe recently announced a historic consolidation of three major events — the Broken Arrow Skyrace,…
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At $6,515, This Season Pass at an Argentinian Ski Area Is One of the Most Expensive on the Planet. But Why?
The vast, high-altitude alpine terrain of Catedral Alta Patagonia, Argentina, where a ski pass will set you back almost $7,000. | Photo: SnowBrains As the 2026 South American ski season kicks off, international skiers and snowboarders looking toward Argentina’s premier slopes are facing an unprecedented financial barrier. Catedral Alta Patagonia, the sprawling resort nestled in…
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So, Who’s The Better Skier — Patrollers or Instructors?
Are ski patrollers better skiers than instructors on the mountain? | Image: Arizona Snowbowl The question of who is the best skier on the mountain is common at ski resorts around the country. Some people may think it’s themselves, and others may think it’s professional skiers. While most folks on the mountain will never ski…
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Aspen Snowmass Becomes Colorado’s First Resort to Use Snow Secure Storage Mats to Save Snow For Next Winter
A Snow Secure insulation grid deployed to preserve winter snow over the summer months at Aspen Snowmass. | Photo: Aspen Snowmass Aspen Snowmass has launched a pioneering climate-resilience pilot project, becoming the first ski destination in Colorado to deploy advanced insulation blankets to preserve winter snow through the summer months. The initiative relies on patented…
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Lesotho, Africa, Gets Blanketed in Fresh Coat of Snow
A powerful winter storm dumped up to 20 cm of snow on Lesotho’s Sani Pass, plunging the high-altitude African kingdom into extreme freezing conditions as the winter season begins. | Photo: Southern Drakensberg Facebook A powerful winter storm has swept across the high-altitude mountain kingdom of Lesotho, leaving the region buried under a thick layer…
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Fire Destroys Beloved Log Cabin at Aspen Mountain, CO
A May 31 fire burned the beloved Grant’s Cabin to the ground in Aspen, Colorado. | Credit: Aspen Fire Facebook A popular Aspen, Colorado, cabin, known by locals as Grant’s Cabin, burned to the ground on May 30 after catching fire. The cabin was located on Aspen Mountain’s back side in the Richmond Ridge Area.…
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Could This Be the End of GoPro?
The top-of-the-line HERO13 Black. | Image: GoPro If you have ever strapped a camera to your helmet before dropping into a chute, there is a good chance it was a GoPro. Now the iconic POV camera company that made action cameras synonymous with skiing and snowboarding has warned investors that its future is uncertain —…