Simone Rocha just made her menswear debut at Pitti Uomo in Florence, Fendi’s Baguette revival is here, Coach launches a Gen Z platform and new drops from Diesel x Melissa — here’s everything you can’t miss in fashion this week.

Simone Rocha’s first all-menswear show in Florence as the guest designer at this season’s Pitti Uomo felt like a natural extension of her world. Staged at the Teatro della Pergola, a 17th-century opera house with its backstage exposed, the setting mirrored the collection itself for its ornaments and rawness. Drawing loosely from E.M. Forster’s A Room With A View, Rocha framed her “Irish man arriving in Florence” as a central character, someone moving through beauty, romance and self-discovery in a way that felt both theatrical and intimate.

The clothes carried her signature language of softness and subversion into menswear, with ruffled rugby jerseys, elongated shirting, tailored jackets with unexpected cut-outs, and wide Oxford trousers that seemed as formal as they seemed easy to wear. Accessories like Gladstone bags, floral garlands and organza feather boas added a sense of femininity and dress-up, while details such as broderie anglaise, pearl buttons and floral prints referenced costume trunks and craft traditions. Even in a more structured framework, Rocha leaned into her idea of “tenderness,” offering a vision of menswear that felt deliberately romantic, slightly off-kilter, and deeply human. 

From Harry Styles to A$AP Rocky, Josh O’Connor to Timothée Chalamet, we can’t wait to see all our internet boyfriends stepping out in Rocha’s new menswear.

Here are the news you can’t miss this week…

Carrie Bradshaw and the Baguette are back for Fendi

“It’s not a bag, it’s a Baguette!” famously said Carrie Bradshaw in season 3 of Sex and the City after a robber asked for her bag. This year, Fendi celebrates its iconic handbag with a new campaign centred on self-expression. The campaign features a big cast including, of course Sarah Jessica Parker, alongside Emma D’Arcy, Jessica Alba, Iris Law and others, each styling the Baguette in their own way, nodding back to the late-90s origins of the bag and its cult status. 

 Melissa x Diesel return with futuristic second collaboration

Melissa and Diesel have reunited for their second collaboration. Following their 2025 debut, the new collection continues their shared focus on experimental, forward-thinking design, bringing back the Quantum Thong Flip Flop, Quantum Platform and Quantum Sneaker in new colourways. The drop also introduces a new Quantum Dome Bag, designed to match the footwear with a sculptural, futuristic silhouette, built around ideas of innovation and industrial design.

Acne Paper marks 30 years of Acne Studios with special anniversary issue

Acne Paper is set to release its 21st issue next month, coinciding with the 30th anniversary of Acne Studios. Edited by Thomas Persson, the issue looks back at the creative community around the brand since its founding in Stockholm in 1996, focusing on three decades of work across fashion, art, architecture and design. It includes interviews and contributions from figures such as Sadie Coles, Honey Dijon, Max Lamb, Natasha Fraser, Vince Aletti, Johanna Agerman Ross, Ben Evans and others connected to the house.

Michelle Obama’s Acne Studios look includes portrait of her mother

Michelle Obama wore a custom Acne Studios look for the reception event marking the opening of the Obama Center in Chicago this week, commissioned by stylist Meredith Koop, the design was also reworked to feature a portrait of Michelle’s mother, Marian Robinson as a young woman. The piece includes a skirt inspired by Paul Kooiker’s photography, originally shown at Acne Paper Palais Royal Gallery in Paris and later referenced in Acne Studios’ Fall 2026 collection. 

“&Coach” Starring PinkPantheress

Coach has launched a new platform called “&Coach”, a Gen Z-focused content series made with input from creators, cultural figures and consumers, rather than a traditional top-down campaign, with its first collaborator being none other than PinkPantheress. The idea is to present luxury in a more participatory way, focusing on real-life moments like starting something new, dealing with uncertainty and personal growth. Along with other artists, athletes and activists featured, this platform shows Coach products being used in everyday situations as part of those stories rather than as status symbols.

Devon Lee Carlson is the Reformation x Umbro MVP

Devon Lee Carlson, who’s just recently confirmed her engagement to actor Duke Nicholson, is also the face of the new Reformation x Umbro collaboration. Bringing together Umbro’s football heritage and Reformation’s signature cool-girl aesthetic, the limited six-piece collection makes dressing for match day feel a lot chicer. Made from deadstock athletic materials, it delivers that classic sportswear feel without creating new synthetics, whether you’re heading to the pub or the stadium. 

Victoria Beckham Beauty taps ceramic artist Phoebe Collings-James for new collaboration

If you love makeup, chances are you’ve been keeping a close eye on Victoria Beckham Beauty’s launches over the past year. The collaboration with skincare mastermind Augustinus Bader, the viral water tints, the ultra-lux packaging – little by little, the brand has cemented itself as one of the most exciting players in beauty right now. For its latest release, the ultra-precise Blush Stylus, VBB is offering a glimpse into its connection with the art and lifestyle worlds, partnering with ceramic artist Phoebe Collings-James on a one-of-a-kind artwork that captures the brand’s sense of playfulness, intimacy and instinctive expression.

Girl math but make it Vinted math

It’s no secret that Vinted is every hot girl you know’s favourite app. Over the past few years, as shoppers have collectively embraced the fact that it’s time to do something about overconsumption and that, perhaps, buying clothes that already exist in the world instead of hitting the high street is a good place to start, the platform has become indispensable for second-hand lovers. Fresh data from Vinted’s 2025 Impact Report shows that resale is increasingly becoming fashion’s first port of call, with nearly nine in ten (88%) surveyed UK buyers checking the platform before buying new. And that, my friends, is what we call Vinted math.

Harry Styles and AMEX are Together, Together

What are you doing, if not taking yourself out for what might just be the best night of your life to see Harry Styles perform his Together, Together tour? Until 4 July, everyone’s favourite British pop star is taking over Wembley for the London leg of his global residency, following the release of his latest album, KISS ALL THE TIME. DISCO, OCCASIONALLY. Having experienced the show ourselves, Wonderland is happy to report that this is not one to miss. But for American Express cardholders, the already unforgettable experience gets even better – with an exclusive fan area at the stadium, designed for photo opportunities and total immersion into Harry’s world, alongside perks including early access to pop-ups across London for both his merch and Pleasingland, his lifestyle brand. Find all the information here.