Homewood Mountain Resort, California, will move forward with a new look.
On June 13, 2026, Homewood Mountain revealed its new logo. What used to be two sweeping peaks is now two bears perched atop a single ski, designed to be a symbol of place, tradition, and belonging.
“It represents a mountain steeped in tradition and a lake deeper than time itself. It reflects the spirit of Tahoe’s West Shore—slower, quieter, more intentional. A place where families disconnect from the noise of everyday life and reconnect with one another,” the resort wrote in the announcement. “This new identity is not about changing who we are. It is about expressing more clearly who we have always been.”
Homewood’s new logo comes amid a period of uncertainty for the resort. In 2022, Homewood owners JMA Ventures and Discovery Land Company announced plans for the resort to become semi-private, claiming that it would help generate funds the Lake Tahoe-area resort needed for the improvements laid out in its 2011 Master Plan. The privatization plans led to the Keep Homewood Public movement starting in 2023, protesting the plans and generating backlash against the resort. A year later, the resort announced it would close for the 2024-25 season, citing the withdrawal of support from its financial partner as the primary reason for the closure. Delays in securing approvals for updates to Homewood’s 2011 Master Plan, which included plans for a new gondola and other infrastructure improvements, influenced this decision. Keep Homewood Public argued that the closure was not tied to the 2011 plan, as the owners could operate the ski area regardless. Many believed this was the end for Homewood.
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But after a Master Plan amendment, the resort would re-open for the 2025-26 season as a public resort, ditching plans to go private. Though it re-opened without its planned new gondola, the “hard reset” of the resort’s Master Plan included community access that guarantees public use of the ski area moving forward. This left Tahoe-area residents happy to see Homewood’s return.
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For Homewood, the new logo marks another step towards its commitment to the community of Lake Tahoe’s West Shore.
“We remain dedicated to preserving the character of the West Shore while creating new opportunities for families to connect, explore, and build traditions that endure,” resort officials wrote in the announcement. “Welcome to the next chapter of Homewood.”
This summer, Homewood began working on its new Homewood Gondola, aiming for completion in time for the 2026-27 season.
